BofA Archive

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10 Ways Top Banks Keep Their Facebook Posts Relevant

As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.

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Trendwatch: Mobile Banking As Important As Brushing Your Teeth

If current trends continue, mobile banking could be as important as brushing your teeth. See what else this fascinating study reveals.

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BofA Employees Picket Video Teller Technology

Video teller machines will cost jobs, protestors say. But their picketing won't stop the inevitable.

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Branch Showcase: The Hill, Lego Chopper, BofA’s Next-Gen Design

A collection of nine interesting and noteworthy branch design projects from banks and credit unions around the world — over 50 photos total!

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Social Media Sentiment for Top US Bank Brands

ViralHeat, a social media consutlancy, quantifies and compares consumer sentiment about big U.S. banks in social media channels.

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Facebook Engagement in Banking: How The Top 5 Brands Get It Done

Digging into nitty gritty data, we can see what type of content generates the greatest engagement with the most fans for financial brands on Facebook.

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Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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BofA’s ‘Tone Deaf Robot’ Replies To Consumers With Boilerplate Tweets

When Occupy protesters blistered BofA on Twitter, the bank's auto-responder sent cheery, generic tweets that only inflamed the situation. Critics call this an "epic social media fail."

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The Key to Writing Bank Ads That Work

Whether you are creating a print ad or Facebook promotion, one thing never changes: The importance of building your message around a consumer benefit.

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BofA Campaign Takes First Step On The Road To Redemption

In its first big ad campaign in years, Bank of America is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job the bank needs?

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BofA Rolls Out ATMs With Live Teller Video Chat

Bank of America launches interactive teller machines that link customers to real tellers with live video chats.

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Banks Make Customer Experience Gains, But Credit Unions Are Crushing It

The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.

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Banks Fearing Scrooge Image Halt Evictions For Christmas

Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?

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BofA Provides Relief To Victims Of Superstorm Sandy

BofA contributed $1 million to aid those impacted, while also announcing its financial disaster relief plan for affected customers. Do you have a disaster plan in place?

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Tweet This: 1 In 5 Banks Are Twitter Quitters

Does tweeting more boost follower counts? Should you follow everyone back? Answers to banks' Twitter questions in this exclusive study. The hard data doesn't lie.

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Consumers Confused By Checking Disclosures Riddled With Landmines

It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.

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Chase Tops Big Banks In Harris/Google Customer Satisfaction Study

59% of Chase customers say they are "satisfied" or "extremely satisfied," compared to Citi at 55%, BofA at 48% and Wells Fargo at 47%.

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The Most Successful Retail Banking Ads In 2010

Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.

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BofA Rolls Out Mobile Check Deposits

BofA unveils a suite of new mobile banking features including remote deposit, P2P payments, and an app for managing account alerts.

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BofA Chip-Embedded Credit Cards Simplify International Travel

Many Americans have been shocked to find their traditional credit cards don't work in places like Europe, where EMV chip-and-PIN technology has been the norm for many years.

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