BofA Archive

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BofA Employees Picket Video Teller Technology

Video teller machines will cost jobs, protestors say. But their picketing won't stop the inevitable.

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Branch Showcase: The Hill, Lego Chopper, BofA’s Next-Gen Design

A collection of nine interesting and noteworthy branch design projects from banks and credit unions around the world — over 50 photos total!

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Social Media Sentiment for Top US Bank Brands

ViralHeat, a social media consutlancy, quantifies and compares consumer sentiment about big U.S. banks in social media channels.

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Facebook Engagement in Banking: How The Top 5 Brands Get It Done

Digging into nitty gritty data, we can see what type of content generates the greatest engagement with the most fans for financial brands on Facebook.

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Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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BofA’s ‘Tone Deaf Robot’ Replies To Consumers With Boilerplate Tweets

When Occupy protesters blistered BofA on Twitter, the bank's auto-responder sent cheery, generic tweets that only inflamed the situation. Critics call this an "epic social media fail."

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The Key to Writing Bank Ads That Work

Whether you are creating a print ad or Facebook promotion, one thing never changes: The importance of building your message around a consumer benefit.

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BofA Campaign Takes First Step On The Road To Redemption

In its first big ad campaign in years, Bank of America is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job the bank needs?

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BofA Rolls Out ATMs With Live Teller Video Chat

Bank of America launches interactive teller machines that link customers to real tellers with live video chats.

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Banks Make Customer Experience Gains, But Credit Unions Are Crushing It

The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.

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Best Of The Web: Big Data | Gamification | Social Media Credit Scores

Big data lead some banks to ‘new silk roads,’ but most sit idle on a goldmine of data. Maybe they should toy around with gamification instead... 39 stories total!

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gobank

Financial Marketing News: GoBank, USAA’s Mobile Account Opening

What's making the news this week? GoBank's name-your-fee checking account has everyone abuzz. And USAA is using mobile cameras to open new accounts. These stories, and 28 others.

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Best of the Web: OWS Controversy, Deposits Soar, Mobile Forecasts

Bank lands in hot water over Occupy imagery in ads… Deposits outpace loans by $2 trillion… The future of mobile banking… 35 more headlines.

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scrooge

Banks Fearing Scrooge Image Halt Evictions For Christmas

Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?

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Best Of The Web: USAA | Top 5 Trends | Cafe Crazy | iPhone Apps

What makes USAA unique… Top 5 retail banking + tech trends… Capital One goes crazy with new cafés… Top 20 financial apps… Forty headlines in total!

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BofA Provides Relief To Victims Of Superstorm Sandy

BofA contributed $1 million to aid those impacted, while also announcing its financial disaster relief plan for affected customers. Do you have a disaster plan in place?

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Tweet This: 1 In 5 Banks Are Twitter Quitters

Does tweeting more boost follower counts? Should you follow everyone back? Answers to banks' Twitter questions in this exclusive study. The hard data doesn't lie.

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Best of The Web: Bank 3.0 | Mass Affluent | Superstorm Sandy

Banks struggle with Bank 2.0 as version 3.0 rolls out... Mass affluent an elusive target for banks... Banks use social during Superstorm Sandy... 46 headlines total!

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In Brief: BofA’s Radical Patents, PFM Is Dead, Gag Order

BofA patents give glimpse at mobile video's radical future… PFM faces challenges… BofA makes social media silence condition on couple's refi… Plus 32 more headlines.

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fine_print

Consumers Confused By Checking Disclosures Riddled With Landmines

It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.

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