Archive for BofA
The Key to Writing Bank Ads That Work
Whether you are creating a print ad or Facebook promotion, one thing never changes: The importance of building your message around a consumer benefit.
BofA Campaign Takes First Step On The Road To Redemption
In its first big ad campaign in years, Bank of America is shooting for humility by shifting focus off itself and onto "connections." But is this the image repair job the bank needs?
BofA Rolls Out ATMs With Live Teller Video Chat
Bank of America launches interactive teller machines that link customers to real tellers with live video chats.
Banks Make Customer Experience Gains, But Credit Unions Are Crushing It
The banking industry has steadily improved their customer service and satisfaction scores over the last three years, but credit unions are way in the lead.
Best Of The Web: Big Data | Gamification | Social Media Credit Scores
Big data lead some banks to ‘new silk roads,’ but most sit idle on a goldmine of data. Maybe they should toy around with gamification instead... 39 stories total!
Financial Marketing News: GoBank, USAA’s Mobile Account Opening
What's making the news this week? GoBank's name-your-fee checking account has everyone abuzz. And USAA is using mobile cameras to open new accounts. These stories, and 28 others.
Best of the Web: OWS Controversy, Deposits Soar, Mobile Forecasts
Bank lands in hot water over Occupy imagery in ads… Deposits outpace loans by $2 trillion… The future of mobile banking… 35 more headlines.
Banks Fearing Scrooge Image Halt Evictions For Christmas
Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?
Best Of The Web: USAA | Top 5 Trends | Cafe Crazy | iPhone Apps
What makes USAA unique… Top 5 retail banking + tech trends… Capital One goes crazy with new cafés… Top 20 financial apps… Forty headlines in total!
BofA Provides Relief To Victims Of Superstorm Sandy
BofA contributed $1 million to aid those impacted, while also announcing its financial disaster relief plan for affected customers. Do you have a disaster plan in place?
Tweet This: 1 In 5 Banks Are Twitter Quitters
Does tweeting more boost follower counts? Should you follow everyone back? Answers to banks' Twitter questions in this exclusive study. The hard data doesn't lie.
Best of The Web: Bank 3.0 | Mass Affluent | Superstorm Sandy
Banks struggle with Bank 2.0 as version 3.0 rolls out... Mass affluent an elusive target for banks... Banks use social during Superstorm Sandy... 46 headlines total!
In Brief: BofA’s Radical Patents, PFM Is Dead, Gag Order
BofA patents give glimpse at mobile video's radical future… PFM faces challenges… BofA makes social media silence condition on couple's refi… Plus 32 more headlines.
Consumers Confused By Checking Disclosures Riddled With Landmines
It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.
Chase Tops Big Banks In Harris/Google Customer Satisfaction Study
59% of Chase customers say they are "satisfied" or "extremely satisfied," compared to Citi at 55%, BofA at 48% and Wells Fargo at 47%.
In Brief: Underbanked, Inertia, Video Tellers, The B-Word
Ranks of the underbanked grow following the financial crisis... A journalist says inertia keeps her with BofA... Only video tellers for one CU... VSECU b-word debate rages. 28 more headlines.
In Brief: Gen-Y, Banking UX, Twitter Engagement
Gen-Y consumers are cheap, and they want bank branches... Building the retail banking user experience... Twitter strategies... 35 headlines from around the world in financial marketing.
In Brief: Goodbye ING, BofA Trash, Gen-Y
The ING Direct brand may soon be toast... Trash dumped at BofA's doorstep... Gen-Y's financial lives dissected... Plus 41 more headlines.
In Brief: Channel Challenges, Big Data Dilemma
A series of articles explores everything from branches to Facebook, and financial marketers wrestle with the value of big data in social media. 36 headlines total.
The Most Successful Retail Banking Ads In 2010
Researchers studied over 500 bank ads in 2010 to determine which were the most successful and why.
