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Archive for BofA

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In Brief: Postage Hike | Shrinking Branches | Social Ads

In Brief: Postage Hike | Shrinking Branches | Social Ads

May 03rd, 2012
Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.  
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In Brief: CUs Hit $1 Trillion | Life At BofA | Innovation Loop

In Brief: CUs Hit $1 Trillion | Life At BofA | Innovation Loop

April 20th, 2012
Credit union assets top $1 trillion in the US... An insider's satirical look at life inside Bank of America... Citi and Barclays innovate. Plus 33  
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Javelin Identifies BofA, Citi And USAA As Top Tablet Banks

Javelin Identifies BofA, Citi And USAA As Top Tablet Banks

April 18th, 2012
A new research report from Javelin shows tablet adoption in the retail banking industry growing to 40% by 2016.  
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Best of Bank Marketing On YouTube

Best of Bank Marketing On YouTube

April 17th, 2012
Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.  
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In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

April 04th, 2012
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus  
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In Brief: Stop Whining | Women | Learning From Apple

In Brief: Stop Whining | Women | Learning From Apple

March 01st, 2012
Banks need to stop boo-hooing about new regs… Why you can't market financial services to women… What Apple teaches about branching… Plus 37 more stories.  
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Customers Leave BofA and Wells Fargo, But Half Switch To Another Big Bank

Customers Leave BofA and Wells Fargo, But Half Switch To Another Big Bank

February 29th, 2012
But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.  
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Can Advertising Save BofA’s Battered Brand?

Can Advertising Save BofA’s Battered Brand?

February 14th, 2012
If BofA doesn’t get its act together fast, the bank’s next ad agency is going to have the hardest job on earth. What should BofA  
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Ethical Issues and Lawsuits Plague BofA’s Brand

Ethical Issues and Lawsuits Plague BofA’s Brand

February 14th, 2012
Here's a list of some super expensive settlements BofA has inked in recent years — a pattern of abuses, deceptions and dirty tricks that have  
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Study Raises New Questions About Bank Transfer Day Fee-asco

Study Raises New Questions About Bank Transfer Day Fee-asco

February 13th, 2012
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.  
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In Brief: Mail Fail | Outlook 2012 | Clicks or Bricks?

In Brief: Mail Fail | Outlook 2012 | Clicks or Bricks?

February 10th, 2012
One of the worst letters sent to a bank customer ever... Deposit and demographic forecast broken down by region... Experts debate the fate of branches…  
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In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

In Brief: E*Trade Superbowl Baby | Banks vs. CUs | Social Struggles

February 02nd, 2012
E*Trade runs a print ad promoting YouTube videos of Superbowl spot... Banks and credit unions have different marketing strategies... Plus 33 more headlines.  
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Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

January 30th, 2012
Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.  
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In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

January 19th, 2012
Consumers trust their own bank, but not banks in general… Experts offer advice for 2012... Will Facebook launch its own bank? Plus 33 more headlines.  
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So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

November 15th, 2011
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body  
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Does Google+ Matter to Retail Financial Institutions?

Does Google+ Matter to Retail Financial Institutions?

November 14th, 2011
Is Google+ a social media game changer? Should banks and credit unions rush out to launch their own Google+ pages ASAP?  
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In Brief: Debit Card Fee Test Fail | Social Media Backlash

In Brief: Debit Card Fee Test Fail | Social Media Backlash

November 11th, 2011
Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate  
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Consumers Sour on Big Banks, Sweet on Credit Unions

Consumers Sour on Big Banks, Sweet on Credit Unions

November 04th, 2011
This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still  
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In Brief: The Ultimate Debit Fee Flip Flop Edition

In Brief: The Ultimate Debit Fee Flip Flop Edition

November 01st, 2011
What a bizarre week. Customer fee outrage sparks mass exodus... BofA whines at first, but then flip flops... Then every bank toying with the idea  
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Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

October 31st, 2011
Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other financial institutions, especially those unaffected by  
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