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State of Bank & Credit Union Marketing In 2012
January 17th, 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
Archive for blog
3rd Fed Missing Mascot Odyssey Takes Deep Dive Into YouTube
September 12th, 2011
When 3rd Federal's mascot went missing, the bank embarked on a 3-month search to find him. The massive saga unfolds in a series of weekly
5 Reasons Banks Suck at Blogging
September 21st, 2010
18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.
Online Marketing: How Do You Stack Up?
August 23rd, 2010
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of
Grow4Students Lifestage Microsite for Gen-Y
April 06th, 2010
Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their
Addison Avenue + Wesabe Groups = PFM + Online Q&A
January 19th, 2010
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Addison Avenue Federal Credit Union recently partnered with personal financial management firm Wesabe to offer Addison
Bank’s Social Media Hits High School Gridiron
August 04th, 2009
Eastern Bank is asking high school football teams in eastern and central Massachusetts “What makes your team special?” Entries, submitted via email, can be videos,
3 Online Social Media Sites Offering Recession Help
August 03rd, 2009
From “Woe” to “Whoa” First Independent Bank of Nevada www.fromwoetowhoa.com This website is all about stimulating the Northern Nevada economy, specifically the Reno area. From
Wells Fargo + Wachovia = 5th Blog for The Stagecoach
January 06th, 2009
“We understand you are going to have questions and comments about what’s going on. That’s why we created this blog – for you, our customers.”
NAB’S UBank: A Cautionary Tale in Social Media
October 27th, 2008
To support the launch of its new online self-service offering, UBank, NAB created a blog at myfuturebank.org. But the bank closed the blog earlier this
“B@%k” is a Four-Letter Word in This Promotion
August 29th, 2008
WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite,
