Vancity sorted over 60,000 pennies by color and tarnish level, then glued them to a massive billboard to create a mosaic masterpiece.
The Financial Brand grades over two dozen bank and credit union billboards using three basic criteria: clarity of message, visual style and simplicity.
It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.
A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.
Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.
In TFCU’s summer promotion, Get Going, the credit union is giving away a pair of Buddy Scooters (with helmets), and each of its 21 branches will award someone a $100 gas card. The campaign is built around a push on toy loans, including auto, boat, RV and motorcycle loans. One really interesting aspect of this […]
“Chuck & Leroy” Meet Chuck and Leroy, two squirrels going nuts for First Tech Credit Union in a new brand advertising campaign called First Tech Fans. The credit union worked up quite a backstory on their two little spokesquirrels. Chuck is a Western Gray Squirrel who enjoys making smart financial decisions. That’s why he he’s […]
“Intentionally left bank,” is the only thing Seattle Metro Credit Union’s billboard says. How many financial institutions run billboards that look this uncluttered? (Note: This is actually a full-color photo. That’s what Seattle looks like in winter.) Seattle Metro Credit Union is running a simple-yet-clever brand-building ad campaign, Intentionally Left Bank, that twists popular idioms […]
It’s no secret. Michigan’s economy is all doom and gloom these days, or so it would seem based on what you read in the news. Chemical Bank isn’t hiding from this fact in its latest brand ads. Recently, the bank unveiled a brand campaign addressing Michigan’s economic malaise. The campaign kicked off in July with […]
Marketing: Blessington & District CU gives a car away at every annual meeting Marketing: American Airlines FCU gives away 5 cars in ‘Road to Success’ campaign Advertising: A regular guy notices and comments on Think Bank’s billboards Gen-Y: Commonwealth CU picks ‘Young & Free’ blogging contest winner Branch Retail: SunWest CU gets a Starbucks inside […]
Web 2.0: Fairfax County CU has user-generated TV spot contest Marketing: Kansas CU celebrates 50 years by giving away 1957 Cadillac Politics: Assistant AG in Washington says CUs shouldn’t use the B-word Advertising: Houston CU supports billboard campaign with a microsite Sponsorships: San Diego Poinsettia Bowl goes into its third year