big data Archive

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Mobility, Millennials & Predictive Analytics in Banking

Banks and credit unions must improve mobile offerings, engage millennials and leverage predictive analytics to build contextual engagement.

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Human Resources And Crm

Differentiation in Banking Requires Better Data Insights

Big data can create differentiation and business value by providing real-time insights on current and prospective customers.

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Over 200+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.

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How Big Data Can Build Trust in Banking

Combining Big Data insights with digital technology in banking will increase trust and enhance the customer experience.

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Target Market Means Targeting Customers Direct

Customer Analytics Is Key To Growth In Banking

Advanced analytics allows banks and credit unions to reduce costs, increase revenue, eliminate risks and improve the consumer experience.

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The ‘Big Bang’ of Bank Marketing

To prevail in the new digital battlefield, financial marketers will have to work more closely with IT than ever before.

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Banking Customer Experience: From Penalties to Personalization

Consumer loyalty and trust with financial institutions can be built by leveraging big data for personalized value-added engagement.

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Financial Marketers Unprepared For Era Of Big Data

Consumers expect financial institutions to understand needs and offer proactive solutions based on big data insights. Are marketers ready?

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Credit Unions Wrestle With The Promise and Potential of Big Data

Tips, advice and insights for financial institutions struggling to decipher the role and relevance of big data in banking.

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Financial Institutions Use Real-Time Marketing To Drive Sales

Financial institutions are positioned to leverage big data for real-time digital marketing solutions that can drive sales and satisfaction.

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What’s The Big Deal About Big Data?

Are financial institutions ready for big data? Is it really a big deal? Here are 6 different perspectives from within the banking industry.

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Does Your Big Data Strategy Need a Reality Check?

Big data provides the potential to increase revenues, decrease costs, improve operational efficiency and enhance the customer experience.

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Big Data: Profitability, Potential and Problems in Banking

9 out of 10 financial institutions believe big data will separate the winners from the losers in banking, but hurdles hinder progress.

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Digital Marketing Trends for Banks and Credit Unions

Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.

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Q&A Interview: 3 Experts on Data Analytics in Banking

Three experts share their insights on the changing face of customer data analytics in the financial industry.

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Big Data and Credit Unions: Machine Learning in Member Transactions

Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial cooperatives?

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The Empty Promise Of Big Data

An expert on banking analytics outlines 3 reasons financial marketers should dodge the “big data” trap and dump the term completely. A good discussion ensues.

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2013

Retail Banking Trends And Predictions For 2013

Industry experts weigh in with their resolutions for next year. What are the major themes that could dominate 2013? Here’s what they have to say.

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Big Data: Big Opportunity In Banking… Or Big B.S.?

Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of information?

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Is Banking Really Ready For Big Data?

Financial marketers had better master advanced data analytics, or the promises of the red hot "big data" trend could pass them by.

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