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big data Archive

Banking Industry Still Taking Small Steps with Big Data

While banks and credit unions believe data can help them create a competitive advantage, their analytic capabilities lag behind other industries.

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Predictive Analytics: The Future of Financial Marketing

Predictive analytics, combined with advanced digital delivery options, can offer consumers financial solutions at the exact time of need.

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Financial Marketers Unprepared for Data-Driven Future

Despite the availability of more data sources and advanced analytics, most marketers can't respond to customer journey opportunities.

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How Financial Institutions Can Benefit From the Data Flywheel Effect

The customer data flywheel effect is an ongoing and iterative process, allowing financial organizations to improve personalization over time.

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The Power of Advanced Analytics

Predictive analytics provides insights that can drive sales, increase satisfaction, predict and stem attrition and maximize lifetime value.

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The Use of AI in Banking is Set to Explode

AI can improve personalization and identify patterns in ways that humans can't, then answer questions about banking issues in real-time.

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Data and Digital Channels Key to Customer Retention

Banks are testing open banking and partnering with fintech firms as ways to improve customer acquisition and retention.

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PFM is Dead. Long Live Data-Driven Money Management

Personal financial management (PFM) tools are becoming an integral component in many of the best mobile banking applications.

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Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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New Competitors Forcing Banks to Reevaluate Innovation Strategies

Banking providers are investing in innovation, changing business models and partnering with fintech firms to respond to digital consumer expectations.

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What Banking Can Learn from The World Series

Advanced data analytics has changed history in baseball. Banking can use the same approach to win customers and drive satisfaction.

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The Invisible Bank of the Future

Invisible banking is part of a broader connected way of life, where voice and advanced analytics power digital personal assistants.

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Are Banks Really Committed To The Customer Experience?

Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?

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Applying Big Data Analytics to Tackle 3 Financial Marketing Challenges

By analyzing internal, external, structured and unstructured data streams, banks and credit unions can improve their marketing ROI.

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Turning Consumer Data Into Dollars

The banking industry must leverage consumer data to improve marketing messaging, increase sales and reduce costs.

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Predictive Analytics: Think Big, Start Small… Just Start Now!

Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.

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Data is Banking’s Most Powerful Competitive Weapon

Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.

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Becoming the Amazon of Banking

The power of data analytics is the foundation for winning the customer in the future.

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The Billion Dollar Big Data Question

How can financial marketers leverage the huge volumes of information consumers are generating today? That's the billion-dollar big data question.

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Data Analytics Critical to Success in Banking

To succeed, financial firms of all sizes must embrace advanced data analytics and leverage consumer insights across the entire organization.

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