big data Archive
The customer data flywheel effect is an ongoing and iterative process, allowing financial organizations to improve personalization over time.
Banks are testing open banking and partnering with fintech firms as ways to improve customer acquisition and retention.
Personal financial management (PFM) tools are becoming an integral component in many of the best mobile banking applications.
Banking providers are investing in innovation, changing business models and partnering with fintech firms to respond to digital consumer expectations.
Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?
By analyzing internal, external, structured and unstructured data streams, banks and credit unions can improve their marketing ROI.
Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.
Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.
Research provides deep insights on the gap between consumer expectations and banking's ability to provide personalized offers and communication.
The trends and tools impacting financial marketing are evolving at a breakneck pace. Here are five of the biggest that will impact your ROI.