big data Archive
Consumer loyalty and trust with financial institutions can be built by leveraging big data for personalized value-added engagement.
Consumers expect financial institutions to understand needs and offer proactive solutions based on big data insights. Are marketers ready?
Tips, advice and insights for financial institutions struggling to decipher the role and relevance of big data in banking.
Financial institutions are positioned to leverage big data for real-time digital marketing solutions that can drive sales and satisfaction.
9 out of 10 financial institutions believe big data will separate the winners from the losers in banking, but hurdles hinder progress.
Get a jump start on 2014 with the online, digital, mobile and social marketing trends identified by leaders is the financial industry.
Three experts share their insights on the changing face of customer data analytics in the financial industry.
Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial cooperatives?
Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of information?
The Economist has the most exhaustive journalistic exploration of retail banking ever undertaken — a sprawling series of essays totaling over 20,000 words!