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big data Archive

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Banks Don’t Understand Their Customers

Using data to understand consumers, deliver personalized experiences, improve pricing and increase profitability is the foundation for growth.

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New Competitors Forcing Banks to Reevaluate Innovation Strategies

Banking providers are investing in innovation, changing business models and partnering with fintech firms to respond to digital consumer expectations.

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What Banking Can Learn from The World Series

Advanced data analytics has changed history in baseball. Banking can use the same approach to win customers and drive satisfaction.

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The Invisible Bank of the Future

Invisible banking is part of a broader connected way of life, where voice and advanced analytics power digital personal assistants.

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Are Banks Really Committed To The Customer Experience?

Everyone in banking is talking about the "customer experience," but how many banks and credit unions are actually doing something about it?

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Applying Big Data Analytics to Tackle 3 Financial Marketing Challenges

By analyzing internal, external, structured and unstructured data streams, banks and credit unions can improve their marketing ROI.

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Turning Consumer Data Into Dollars

The banking industry must leverage consumer data to improve marketing messaging, increase sales and reduce costs.

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Predictive Analytics: Think Big, Start Small… Just Start Now!

Predictive analytics helps financial institutions to better understand consumer needs and to provide personalized and contextual experiences.

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Data is Banking’s Most Powerful Competitive Weapon

Financial institutions must use data-driven insights to improve the consumer experience, increase sales effectiveness and improve operational efficiency.

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Becoming the Amazon of Banking

The power of data analytics is the foundation for winning the customer in the future.

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The Billion Dollar Big Data Question

How can financial marketers leverage the huge volumes of information consumers are generating today? That's the billion-dollar big data question.

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Data Analytics Critical to Success in Banking

To succeed, financial firms of all sizes must embrace advanced data analytics and leverage consumer insights across the entire organization.

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Personalization in Banking: From Novelty to Necessity

Research provides deep insights on the gap between consumer expectations and banking's ability to provide personalized offers and communication.

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5 Financial Marketing Trends Driving Conversations and Conversions

The trends and tools impacting financial marketing are evolving at a breakneck pace. Here are five of the biggest that will impact your ROI.

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The 5th Age of Banking

Analytics holds the key to better products and an improved consumer experience in banking.

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Banking vs. Fintech: A Business Case for ‘Coopetition’

For banking providers and fintech firms to succeed in the future will most likely require new business models and a spirit of partnership.

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5 Big Data Trends Impacting Financial Institutions in 2016

In 2016, big data's focus will shift from IT-driven infrastructure projects to business-driven solutions, resulting in operational efficiencies and top-line growth.

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Top 10 Retail Banking Trends and Predictions for 2016

An annual retail banking forecast of trends compiled from 100 global financial services leaders and industry analysts.

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