Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 18 stories from around the web
For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in
A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! (Note: RSS readers will need
Prime Performance captures the voice of the customer, using that feedback to energize behavior change and create a shared vision of consistent service excellence throughout your team. After conducting over 5 million consumer interviews, we’ve found bank & credit unions focused on improving the customer experience gather more deposits, increase customer loyalty and improve the likelihood of cross-sell & referrals. Charles and Steven explain how...