Archive for Barclays

In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies

December 06th, 2011

Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.

The Top 35 Banks on Facebook

September 01st, 2011

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But

12 Best Practices in Online Newsrooms for Financial Institutions

March 21st, 2011

What it takes to build a robust virtual press center and maximize your PR exposure.

Human Billboards | Tear Jerker | Freezing Dummy

March 17th, 2011

ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.

In Brief: I Love You… I Love You Not | PFM | iPads | GPS

February 18th, 2011

Bankers exploit Valentine's Day… iPads open accounts… Banks + PFM should play nice… Gonzobanker tackles GPS… Plus 17 other stories.

Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

January 31st, 2011

Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.

Branch Showcase: M&T Green | BNZ’s Concept Store | TD’s Slipque

October 27th, 2010

A portfolio of 16 branch environments with over 65 photos, including M&T, BNZ, TD, Barclays and more.

In Brief: Cheers for Beers, Inside Job, Sword & Shield

October 14th, 2010

Bank gives beer to new depositors… A blistering documentary of Goldman Sachs… How banks can play offense and defense in social media… Plus 13 more

Barclays Takes Branded ‘Innovation Bus’ on Tour

October 14th, 2010

Barclays took a custom, branded bus boasting a lounge, LCD screens, outdoor seating and a private meeting "library" out on tour to promote an innovation

Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em

October 13th, 2010

Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other financial advertising & marketing projects.

In Brief: Hello Branch 2.0 | Checking Webinar | Fun PR

October 03rd, 2010

Here are the articles, blog posts and other links from around the web that caught The Financial Brand’s attention this week. Click on hotlinks to

56 Sage Street: Barclays Cool Online Money-Management Game

July 26th, 2010

Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to

Creative Showcase: Flash Mob, ATM Wrap, Fertilizer

April 12th, 2010

A portfolio of 24 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world, including 19 visual illustrations and 13

In Brief: Young Money | RDC First | Name Game

July 20th, 2009

Survey Says… Brand image matters most for bank shoppers Young Money: Insights into Gen-Y’s perspective on money and budgeting Iconic Irony: Ads from financial institutions

Barclays Has Fun with ‘Water Slides’

April 09th, 2009

To promote its new contactless payment technology, Barclaycard made a TV spot featuring a fantasy water slide. Conceived by creative agency Bartle Bogle Hegarty and

Headlines, snapshots and misc. stories of interest

January 16th, 2009

Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Barclays boss: Banks must apologize John Varley,