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Citi Bikes
May 21st, 2012
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back
Archive for Barclays
Slap This Barclays Sticker On Your Phone, Swipe & Pay On The Go
April 23rd, 2012
Barclays has launched the PayTag, a sticker that can be placed on any mobile phone to equip it with instant NFC compatibility.
In Brief: CUs Hit $1 Trillion | Life At BofA | Innovation Loop
April 20th, 2012
Credit union assets top $1 trillion in the US... An insider's satirical look at life inside Bank of America... Citi and Barclays innovate. Plus 33
Barclaycard Introduces First Crowdsourced Social Media Credit Card
April 18th, 2012
Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social media.
In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!
April 04th, 2012
Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus
In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking
March 21st, 2012
Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns… Banking from home on iPads…
In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies
December 06th, 2011
Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.
The Top 35 Banks on Facebook
September 01st, 2011
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But
12 Best Practices in Online Newsrooms for Financial Institutions
March 21st, 2011
What it takes to build a robust virtual press center and maximize your PR exposure.
Human Billboards | Tear Jerker | Freezing Dummy
March 17th, 2011
ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.
In Brief: I Love You… I Love You Not | PFM | iPads | GPS
February 18th, 2011
Bankers exploit Valentine's Day… iPads open accounts… Banks + PFM should play nice… Gonzobanker tackles GPS… Plus 17 other stories.
Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes
January 31st, 2011
Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.
Branch Showcase: M&T Green | BNZ’s Concept Store | TD’s Slipque
October 27th, 2010
A portfolio of 16 branch environments with over 65 photos, including M&T, BNZ, TD, Barclays and more.
In Brief: Cheers for Beers, Inside Job, Sword & Shield
October 14th, 2010
Bank gives beer to new depositors… A blistering documentary of Goldman Sachs… How banks can play offense and defense in social media… Plus 13 more
Barclays Takes Branded ‘Innovation Bus’ on Tour
October 14th, 2010
Barclays took a custom, branded bus boasting a lounge, LCD screens, outdoor seating and a private meeting "library" out on tour to promote an innovation
Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em
October 13th, 2010
Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other financial advertising & marketing projects.
56 Sage Street: Barclays Cool Online Money-Management Game
July 26th, 2010
Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to
Creative Showcase: Flash Mob, ATM Wrap, Fertilizer
April 12th, 2010
A portfolio of 24 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world, including 19 visual illustrations and 13
