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Barclays Archive

5 Best UX Practices to Drive More Conversions on Banking Websites

This analysis of banking websites reveals five key insights financial marketers should apply to any online product marketing initiative.

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15 of the Best Facebook Pages in Banking to Watch

Check out the most innovative Facebook ideas from banks and credit unions around the world. Bookmark these pages and look at them regularly.

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Facebook Engagement in Banking: How The Top 5 Brands Get It Done

Digging into nitty gritty data, we can see what type of content generates the greatest engagement with the most fans for financial brands on Facebook.

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Ad Lab: YouTube B.S., NFL Parody, Surrogate Mother

A review of YouTube advertising and marketing videos from banks and credit unions around the world -- everything from the hilarious to downright weird.

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Significant Others: Targeting Gays And Lesbians In The Banking Sector

As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?

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Now Hiring: Barclays, ING Direct, RBC, Citadel FCU

A rundown of 15 good marketing jobs from around the world in retail banking -- everything from a head of "Experience Research" at Barclays in London to VP positions at credit unions.

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Barclays Offers Free Public Wi-Fi Across 1,500 Branches

Barclays is the first major UK bank to offer free Wi-Fi access in all its branches. They say it will help staff sell mobile banking solutions to customers.

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Engineering The Right Branch Experience

Instead of trying to build the "branch of the future" or craft some failed "retail" strategy with "stores," hear what branch channel expert David Cavell thinks banks should do instead.

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Barclays Goes All-In With 8,500 iPads For Frontline Branch Staff

One of the world's largest banks is giving 8,500 of its employees an early Christmas present: iPads. Why? And what are the iPads for?

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The Gamification Of Retail Banking Services

Gamification is the hot topic among financial marketers these days, and everyone wants to play. But what’s it going to take to win?

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Citi Bikes

Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.

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Slap This Barclays Sticker On Your Phone, Swipe & Pay On The Go

Barclays has launched the PayTag, a sticker that can be placed on any mobile phone to equip it with instant NFC compatibility.

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Barclaycard Introduces First Crowdsourced Social Media Credit Card

Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social media.

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The Top 35 Banks on Facebook

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if anything) to do with banking.

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12 Best Practices in Online Newsrooms for Financial Institutions

What it takes to build a robust virtual press center and maximize your PR exposure.

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Human Billboards | Tear Jerker | Freezing Dummy

ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.

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Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.

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Branch Showcase: M&T Green | BNZ’s Concept Store | TD’s Slipque

A portfolio of 16 branch environments with over 65 photos, including M&T, BNZ, TD, Barclays and more.

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Barclays Takes Branded ‘Innovation Bus’ on Tour

Barclays took a custom, branded bus boasting a lounge, LCD screens, outdoor seating and a private meeting "library" out on tour to promote an innovation competition for small businesses.

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