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The Nominees For Oscars In The Financial Industry Are…
January 24th, 2012
If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.
Archive for BankWest
Best of the Web: Leak Sinks Trust | Onboarding | Branch of the Future
May 27th, 2011
Leaked customer data hurts BofA's brand… Onboarding can build relationships and replace lost fees… Microsoft shares its branch of the future… And 20 other headlines.
New Visual Trends in Retail Banking Websites
March 23rd, 2011
Bold, bright and dynamic. 7 examples that don’t look anything like bank websites.
Human Billboards | Tear Jerker | Freezing Dummy
March 17th, 2011
ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.
In Brief: Hijacked promo, dirty laundry, Facebook
August 08th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 10 stories from around the web
Headlines, snapshots and misc. stories of interest
January 16th, 2009
Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Barclays boss: Banks must apologize John Varley,
Rates Aren’t As Important As You Think
August 19th, 2008
There’s an old adage in financial marketing: “It’s all about the rate.” Recent evidence from two different case studies suggests that’s wrong. Case Study #1
An Interactive Virtural Tour of BankWest’s Cool Branches
August 12th, 2008
When BankWest in Australia expanded to the East Coast, they redesigned their branch prototype and gave it a total makeover. To tout their new retail
Happy Banking
March 04th, 2008
Singing kittens. An interview with a talking flower. Make believe statistics. Surely the “Happy Banking” campaign from Australia’s BankWest seems a little strange at first.
