Archive for banks

‘Banking’ Isn’t the B-Word Credit Unions Struggle With

October 31st, 2008

People still argue about whether credit unions should use the word “banking” or not. The concern is that if credit unions use the B-word, they

Check these stories out

October 17th, 2008

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Size Matters: In banking, small is

The 7 Deadly Branding Sins

October 16th, 2008

Here’s a webinar titled “The 7 Deadly Branding Sins.” These are the 7 biggest strategic errors financial institutions make. They are broad generalized observations based

The media falls in love with credit unions

October 06th, 2008

Here are over a dozen references to credit unions in the mainstream media in recent weeks. Most of them stop shy of outright endorsements, but

Banks that are “too big to fail?”

September 24th, 2008

We keep hearing from United States’ leading economists like Ben Bernanke and Henry Paulson that a bailout is needed because some banks are simply “too

Wrap up of recent financial name changes

September 08th, 2008

Orange County Teachers becomes SchoolsFirst (April) “After years of research,” the nation’s largest credit union for school employees picks a new name that is more

Branding briefs for August 29, 2008

August 29th, 2008

How To: Avoid legal cow pies when rebranding Text for Tix: Chase gives away US Open tickets via texting promo Cash Cow Gets Plugged: Banks

The “Convenience” Paradox

August 28th, 2008

Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about

10 Things Your Bank Won’t Tell You

August 27th, 2008

Check out this interesting article that came out yesterday, 10 Things Your Bank Won’t Tell You. It’s a candidly cynical perspective on financial marketing, and

Rates Aren’t As Important As You Think

August 19th, 2008

There’s an old adage in financial marketing: “It’s all about the rate.” Recent evidence from two different case studies suggests that’s wrong. Case Study #1