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A “Proven Method” for Undermining Your Brand
November 12th, 2008
Here’s a story from a reader of The Financial Brand. We’ll call her Erica (that’s not her real name). Erica got a letter from Chase
Archive for bank
A semi-new logo and sorta-new name for Marblehead Bank
October 29th, 2008
“Since the mid-1800s, the term ‘savings bank’ indicated a financial institution of somewhat limited scope.” – Julie Livingston CEO, Marblehead Marblehead Savings Bank has updated
This Danish Bank Branch Is Beyond Cool
October 28th, 2008
In the Danish market, Jyske Bank has introduced a whole new way of delivering financial services, using the theme “Jyske Differences.” Jyske says its “blazing
Fifth Third launches its biggest ad campaign ever
September 03rd, 2008
Fifth Third’s “Unlock Your Dreams” campaign, which started yesterday, centers on a scratchcard and a $250,000 sweepstakes. Anyone can enter by stopping at a branch
“Save Michigan,” Cries Chemical Bank
August 26th, 2008
It’s no secret. Michigan’s economy is all doom and gloom these days, or so it would seem based on what you read in the news.
Will the real ‘Vista Bank’ in Texas please step forward
August 25th, 2008
Fight looms, confusion inevitable as two Texas banks now share ‘Vista’ name “We changed our name to soar above the crowd…to set ourselves apart.” –
Gen-Y twins, membership soars, ‘Rewards’ return, bees
August 15th, 2008
Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs
If Service Is the Answer, What Is the Question?
August 06th, 2008
When financial institutions give the answer “service,” which question are they answering: What are we good at? What is the one thing we do better
The branding sweet spot
August 05th, 2008
This simple illustration shows you exactly where to focus your brand – The Sweet Spot, where “the things people want most” intersects with “what you
Look at Bangor Savings Bank’s Brand Identity
August 04th, 2008
The brand identity for Bangor Savings Bank illustrates many important principles of financial branding – consistency and focus among them.
Bank and credit union robberies – 2006 vs. 2007
July 29th, 2008
The Financial Brand couldn't wait for the FBI to tally up four quarters of its 2007 data on bank and credit union robberies. Here it
Branding briefs for July 25, 2008
July 25th, 2008
Identity Crisis: Creating a great credit union logo Patronage Dividends: A great CU difference to tout Save@YouTube: FNBO hosts “Savings Goal” contest on YouTube Viva
