Nearly 1,000 attendees converged on The Financial Brand Forum 2015 last month. See what you missed in this big recap with photos, video and more.

Bank of the West Archive


Creative Showcase: Good/Bad Billboards, Qrossword, World Record

A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.



Hello, My Name Is… Logix, Alive, Vantage

Here’s a recap of 10 recent name changes in the retail banking sector -- what they picked and why -- the good, the bad and the ugly.



Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis

Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis this summer.



Human Billboards | Tear Jerker | Freezing Dummy

ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.


Retail Banking Loyalty, Image Decline 4 Years Straight

For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in customer service, according to the J.D. Power…