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Bank of the West Archive


Creative Showcase: Good/Bad Billboards, Qrossword, World Record

A pair of clever "teaser" billboards + two odd ones. Citi publishes a QR-code crossword puzzle. And an Aussie bank breaks a world record. 16 items total in this financial marketing portfolio.



Hello, My Name Is… Logix, Alive, Vantage

Here’s a recap of 10 recent name changes in the retail banking sector -- what they picked and why -- the good, the bad and the ugly.



Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis

Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis this summer.



Human Billboards | Tear Jerker | Freezing Dummy

ING puts real people on billboards. A TV spot will make you cry. Plus 17 more marketing projects in this creative showcase.


Retail Banking Loyalty, Image Decline 4 Years Straight

For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in customer service, according to the J.D. Power…