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Archive for Bank of America

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Spy on Your AdWords Competitors with SpyFu

Spy on Your AdWords Competitors with SpyFu

Look up what any bank or credit union in the world spends on Google AdWords advertising.  
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Retail Banking Loyalty, Image Decline 4 Years Straight

Retail Banking Loyalty, Image Decline 4 Years Straight

For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in  
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Pop Quiz: How big is BofA’s marketing budget?

Take this poll and guess what the annual marketing budget is for this $1.9 trillion beheomoth — including branding, advertising and community support —  Don’t  
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Batter up! Yankee stadium next for big bank sponsorship

Batter up! Yankee stadium next for big bank sponsorship

Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank  
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BofA targets college crowd with ‘Morris on Campus’

BofA targets college crowd with ‘Morris on Campus’

Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and  
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Gen-Y twins, membership soars, ‘Rewards’ return, bees

Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs  
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NASCAR Banking

NASCAR Banking

Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of  
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BofA Execs Create Merger Ballad From U2 Hit

When Bank of America merged with MBNA back in 2006, they had a big internal event for bank executives. Two of them got up on  
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Mo banking knowledge ‘on your internets’

Mo banking knowledge ‘on your internets’

Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.”  
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Branding briefs for May 30, 2008

“Aloha” Means Goodbye: Aloha Airlines FCU needs a new brand after airline collapses More “Opportunities”: B of A launches next phase of its ad campaign  
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BofA Grabs for Olympic Rings

BofA Grabs for Olympic Rings

The Beijing Games are scheduled to start four months from now, but that’s not stopping Bank of America from jumping on the bandwagon early. The