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Spy on Your AdWords Competitors with SpyFu
September 14th, 2010
Look up what any bank or credit union in the world spends on Google AdWords advertising.
Archive for Bank of America
Retail Banking Loyalty, Image Decline 4 Years Straight
June 24th, 2010
For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in
Pop Quiz: How big is BofA’s marketing budget?
October 03rd, 2008
Take this poll and guess what the annual marketing budget is for this $1.9 trillion beheomoth — including branding, advertising and community support — Don’t
Batter up! Yankee stadium next for big bank sponsorship
September 18th, 2008
Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank
BofA targets college crowd with ‘Morris on Campus’
September 02nd, 2008
Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and
Gen-Y twins, membership soars, ‘Rewards’ return, bees
August 15th, 2008
Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs
NASCAR Banking
June 18th, 2008
Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of
BofA Execs Create Merger Ballad From U2 Hit
June 13th, 2008
When Bank of America merged with MBNA back in 2006, they had a big internal event for bank executives. Two of them got up on
Mo banking knowledge ‘on your internets’
June 10th, 2008
Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.”
Branding briefs for May 30, 2008
May 30th, 2008
“Aloha” Means Goodbye: Aloha Airlines FCU needs a new brand after airline collapses More “Opportunities”: B of A launches next phase of its ad campaign
BofA Grabs for Olympic Rings
April 08th, 2008
The Beijing Games are scheduled to start four months from now, but that’s not stopping Bank of America from jumping on the bandwagon early. The
