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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for BANK 2.0

6
Datamining Social Media Profiles for Actionable Intelligence

Datamining Social Media Profiles for Actionable Intelligence

Can social media data drive financial marketing strategies or is this just a pipe dream?  
11
Free WiFi? Yes. Cappuccino Hangouts? No Way.

Free WiFi? Yes. Cappuccino Hangouts? No Way.

Every now and then, someone in the financial industry suggests transforming branches into hangouts. Most recently, the author of a Bank Innovation article wondered why