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Should B of A keep or change the Merrill Lynch name?
September 19th, 2008
Archive for B of A
Branding briefs for August 8, 2008
August 08th, 2008
Your People Aren’t My People: H&R Block sues American Express over TV Ad Failing Grade: Branding expert gives banks an ‘F’ Spamgate: Aussie bank angers
NASCAR Banking
June 18th, 2008
Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of
Mo banking knowledge ‘on your internets’
June 10th, 2008
Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.”
Branding briefs for May 30, 2008
May 30th, 2008
“Aloha” Means Goodbye: Aloha Airlines FCU needs a new brand after airline collapses More “Opportunities”: B of A launches next phase of its ad campaign
