auto loans Archive
A Florida credit union pulls an abrupt U-turn when auto dealers label their marketing as "attack ads" and a "smear campaign."
What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?
Hoping to snag as many auto loans as possible while rates are low, one credit union is willing to pursue those with no credit history — provided they take a financial literacy course.
2 in 3 credit union execs see loan growth as critical to putting their organization on the path for growth in 2013. More than half think auto loans are the ticket.
After running up record debt during the bubble economy, young adults shed substantially more debt than older adults during the Great Recession and its aftermath.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
A new complimentary service lets members of Neighborhood Credit Union walk away from their auto loan when they are unable to pay.
What tops bank customers' wish lists… Rewards Checking customers get the boot… Consumers aren't buying banks branding… Plus 27 more headlines from around the world in financial marketing.
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.
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