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Archive for Australia

In Brief: Shut that barn door, Reg E video, BECU, more…

July 15th, 2010

Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 16 stories from around the web

In Brief: Trust, The Death of Free Checking & More…

June 25th, 2010

Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 14 stories from around the web

In Brief: Reg E, bank bashing, big CU campaigns

June 15th, 2010

Here are 11 interesting stories from around the web relevant to financial marketers. Click on the hotlinked summary to read the full story. Striking Fear:

Best of the Web: Ally, BrandPartners, The Averages…

May 13th, 2010

Ally Invasion: Now the rest of GMAC moves to the new ‘Ally’ name BrandPartners: Unraveling the tangled tale of this bank vendor’s death The Big

Kiwibank Brand Fights Back Big Aussie Banks

May 10th, 2010

Australian banks had long dominated New Zealand’s financial industry, sucking as much as $3 billion annually in profits from its smaller neighbor. But in 2002,

ANZ Promises It Isn’t Rude and Cranky

March 10th, 2010

Reeling from an economic recession spurred by the financial industry’s collapse, consumers are eager to finger big bank villains. ANZ gladly offers up “Barbara,” the

Aussie Banker Caught on TV Ogling Semi-Nude Pics

February 08th, 2010

It started like any other typical Tuesday afternoon interview, as Macquarie Private Wealth expert Martin Lakos discussed the Australian central bank’s latest interest rate decision

Whack-a-Fee, Bingo Credit, Praise Singer, More…

February 03rd, 2010

Here’s a creative showcase of financial marketing materials from banks and credit unions around the world — 13 projects and dozens of photos and illustrations.

Analysis of Financial Name Changes in 2009

January 14th, 2010

In no other industry do companies change names more often than in financial services. It’s not just due to mergers. Banks and credit unions voluntarily

Westpac Resurrecting Dead Brand for Online Direct Arm?

January 06th, 2010

Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the

Aussie Bank Slips on Banana Analogy

December 14th, 2009

A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45

Creative Showcase: Dumpster Ads, Asphalt Stencils, Legos

December 09th, 2009

The First National Bank – Dumpster Ad Perhaps the most unusual media placement for a bank ad ever — inside the lids of garbage cans.

ANZ Bank Connects with Students on Their Own Terms

November 11th, 2009

Reviewed and written by Jeff Stephens, CEO of Creative Brand Communications “The campaign doesn’t presume students want to engage with their bank.” – Rapp for

Snapshots of stories you might have missed

June 08th, 2009

Here’s what’s been making the news in the financial industry lately. Click on the hotlinked summaries to read the full story. Buh-Bye Big Bank: 30-40%

Datahead: Facts and Stats from the Financial Industry

May 21st, 2009

Westpac Rolls Out Free Checking with “Truth Pod”

November 24th, 2008

Westpac Bank in Australia took a plain-looking red booth, something it calls the Truth Pod, around to various locations across Sydney. People who ventured into

Credit Union Members Vote on Logo Makeover

November 21st, 2008

“I’ll be honest, there were initial apprehensions. But this soon gave way to excitement.” – Cas Scott, Companion CU Marketing Manager To support a new

Consumers Hate This Ad (But They Remembered It)

November 13th, 2008

Earlier this year, Commonwealth Bank in Australia was harshly criticized for hiring a U.S. ad agency. It didn’t matter that the agency was world-famous Goodby,

Sydney Credit Union Generous with ‘Free Hugs’

October 30th, 2008

Sydney Credit Union recently relaunched as SCU and rolled out a new brand theme, “More Generous Banking.” To celebrate the launch, SCU sent out street