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Peek Inside: Marketing At Australia’s Orange Credit Union
May 10th, 2012
This small Aussie credit union sole marketing person doesn't have time for social media. They get the most results from direct mail.
Archive for Australia
Customers Crowdsource Innovations for Aussie Bank, Then Vote on Them
January 05th, 2012
In an experiment of social media democracy, Commonwealth Bank is asking customers for product ideas. The best will win $10,000.
Commonwealth Bank Opens ‘Vault’ on Facebook
November 17th, 2011
This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the bank in exchange for $2,000
In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows
October 20th, 2011
Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a
The Melbourne Identity Problem: Big Bank Mimics City’s Image As It Resurrects Local Brand
August 28th, 2011
A big Australian bank tries fixing its mistake by resurrecting an old regional brand it took over -- and retired -- just a few years
Bank Has Fun With Series Of Creative Guerilla Stunts
July 25th, 2011
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors
March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
In Brief: Cross-Selling | Branch Critique | SMS Unhappy
March 11th, 2011
Wells Fargo hits 5.7 products/household in 7 years… Angry retail expert blisters Citi and their new branch prototype… Text “unhappy” and get a call from
In Brief: Dress Code | Glitches & Tweets | 30 Worst Mortgages
December 29th, 2010
UBS dress code tackles short skirts, underwear, discreet makeup… Analyzing NAB’s response to a crisis on Twitter… Plus 17 other stories.
Name Change Review: 121, MidAmerica, MidUSA, Abri, Admirals
November 16th, 2010
An analysis of 9 bank and credit union name changes, plus 1 that failed when members voted down the proposed name.
‘Room for Improvement’: QTCU’s Social Media Giveaway
November 15th, 2010
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees
November 12th, 2010
Using your underdog status as a marketing advantage… Whatever you do, don't be boring… Photos of ATMs from the future… And 14 more items of
ING DIRECT Ads Star Naked, Creepy Ape
October 26th, 2010
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.
In Brief: Cheers for Beers, Inside Job, Sword & Shield
October 14th, 2010
Bank gives beer to new depositors… A blistering documentary of Goldman Sachs… How banks can play offense and defense in social media… Plus 13 more
6-Pack of Awesome & Gorgeous Bank HQs
October 11th, 2010
Cool, colorful, futuristic HQ facilities from ING, ANZ, Saxo, NAB Bendigo, RBS and more.
The Coolest Bank HQ You’ve Ever Seen
September 28th, 2010
You’d have to be crazy to not want to work for this Australian investment bank. Macquarie’s new Sydney headquarters is unlike anything you’ve ever seen
In Brief: Hijacked promo, dirty laundry, Facebook
August 08th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 10 stories from around the web
Money Grows on Trees in RaboDirect PR Guerilla Stunt
July 20th, 2010
Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to
