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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for Australia

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Customers Crowdsource Innovations for Aussie Bank, Then Vote on Them

Customers Crowdsource Innovations for Aussie Bank, Then Vote on Them

January 05th, 2012
In an experiment of social media democracy, Commonwealth Bank is asking customers for product ideas. The best will win $10,000.  
0
Commonwealth Bank Opens ‘Vault’ on Facebook

Commonwealth Bank Opens ‘Vault’ on Facebook

November 17th, 2011
This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the bank in exchange for $2,000  
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Kaching!

Kaching!

November 09th, 2011
Consumers can make payments via email, phone and Facebook with Commonwealth Bank's revolutionary new mobile app dubbed "Kaching." Does this signal the death of credit  
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In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

In Brief: It’s All About Fees | Robbery DNA | Rates Hit Highs & Lows

October 20th, 2011
Big bankers suffer fee nightmares, while competitors smell blood… New spray hits robbers with botanical DNA… Credit card rates top record high, mortgages find a  
0
The Melbourne Identity Problem: Big Bank Mimics City’s Image As It Resurrects Local Brand

The Melbourne Identity Problem: Big Bank Mimics City’s Image As It Resurrects Local Brand

August 28th, 2011
A big Australian bank tries fixing its mistake by resurrecting an old regional brand it took over -- and retired -- just a few years  
3
Aussie Bank Goes Nuts With Massive Guerilla Push

Aussie Bank Goes Nuts With Massive Guerilla Push

July 25th, 2011
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.  
4
Bank Sticks It to Rivals With Massive Guerilla Campaign

Bank Sticks It to Rivals With Massive Guerilla Campaign

March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.  
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In Brief: Cross-Selling | Branch Critique | SMS Unhappy

In Brief: Cross-Selling | Branch Critique | SMS Unhappy

March 11th, 2011
Wells Fargo hits 5.7 products/household in 7 years… Angry retail expert blisters Citi and their new branch prototype… Text “unhappy” and get a call from  
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In Brief: Dress Code | Glitches & Tweets | 30 Worst Mortgages

In Brief: Dress Code | Glitches & Tweets | 30 Worst Mortgages

December 29th, 2010
UBS dress code tackles short skirts, underwear, discreet makeup… Analyzing NAB’s response to a crisis on Twitter… Plus 17 other stories.  
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Name Change Review: 121, MidAmerica, MidUSA, Abri, Admirals

Name Change Review: 121, MidAmerica, MidUSA, Abri, Admirals

November 16th, 2010
An analysis of 9 bank and credit union name changes, plus 1 that failed when members voted down the proposed name.  
2
‘Room for Improvement’: QTCU’s Social Media Giveaway

‘Room for Improvement’: QTCU’s Social Media Giveaway

November 15th, 2010
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.  
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In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees

In Brief: Underdog Branding | Don’t Be Boring | Futuristic ATMs | New Fees

November 12th, 2010
Using your underdog status as a marketing advantage… Whatever you do, don't be boring… Photos of ATMs from the future… And 14 more items of  
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ING DIRECT Ads Star Naked, Creepy Ape

ING DIRECT Ads Star Naked, Creepy Ape

October 26th, 2010
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.  
2
In Brief: Cheers for Beers, Inside Job, Sword & Shield

In Brief: Cheers for Beers, Inside Job, Sword & Shield

October 14th, 2010
Bank gives beer to new depositors… A blistering documentary of Goldman Sachs… How banks can play offense and defense in social media… Plus 13 more  
1
6-Pack of Awesome & Gorgeous Bank HQs

6-Pack of Awesome & Gorgeous Bank HQs

October 11th, 2010
Cool, colorful, futuristic HQ facilities from ING, ANZ, Saxo, NAB Bendigo, RBS and more.  
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In Brief: Hello Branch 2.0 | Checking Webinar | Fun PR

October 03rd, 2010
Here are the articles, blog posts and other links from around the web that caught The Financial Brand’s attention this week. Click on hotlinks to  
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The Coolest Bank HQ You’ve Ever Seen

The Coolest Bank HQ You’ve Ever Seen

September 28th, 2010
You’d have to be crazy to not want to work for this Australian investment bank. Macquarie’s new Sydney headquarters is unlike anything you’ve ever seen  
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In Brief: Hijacked promo, dirty laundry, Facebook

August 08th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 10 stories from around the web  
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Money Grows on Trees in RaboDirect PR Guerilla Stunt

Money Grows on Trees in RaboDirect PR Guerilla Stunt

July 20th, 2010
Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to  
0

In Brief: Shut that barn door, Reg E video, BECU, more…

July 15th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 16 stories from around the web  
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In Brief: Trust, The Death of Free Checking & More…

June 25th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 14 stories from around the web  
1

In Brief: Reg E, bank bashing, big CU campaigns

June 15th, 2010
Here are 11 interesting stories from around the web relevant to financial marketers. Click on the hotlinked summary to read the full story. Striking Fear:  
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