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Archive for Aspire

Name Change Wrap-Up for Spring 2009

March 19th, 2009

Bank runs into all kinds of trouble with ‘Cornerstone’ The bank said it needed to change names to expand beyond its geographically-limiting moniker. Unfortunately, the

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- Editor said, “Scott, the article was written independently by The Financial Brand. The study was conducted by Fiserv. It's difficult to see how bias plays a role here. How, …”
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- Scott Cleary said, “As with all articles, we also need to take into account who commissioned the article and how what the products their company sells may have an impact on the art…”
  On “Checks Die While Online Thrives, But Gen-Y Still Use Branches”
- Editor said, “Bob, what should those working in a bank's marketing department do with your calculation, since they don't set the rates, nor make the laws?…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- A F "Bob" Blair Jr said, “An overdraft is akin to a loan. Some scholar may reveal why overdrafts are not subject to revealing the annual percentage rate of that loan as per the Truth in…”
  On “Financial Marketers Must Focus On Downward Trend In Overdrafts”
- Jon Lim said, “Ron, Could you please explain why a company or financial institution has to allocate most of their marketing budget towards social media for it to be effecti…”
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FEATURED VIDEO

Featured Agency: Weber Marketing
This video compilation includes six extremely entertaining minutes of material demonstrating the range of Weber Marketing Group's creative capabilities, and showcasing the award-winning agency's advertising, marketing and branch merchandising expertise. Weber Marketing works exclusively with banks and credit unions to develop brand solutions. You can learn more about Weber Marketing at their website.
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Archive for Aspire

Name Change Wrap-Up for Spring 2009

FEATURED VIDEO

Featured Agency: Weber Marketing

RECOMMENDED READING

Related Articles From The Financial Brand: