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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for ASB

5
The Nominees For Oscars In The Financial Industry Are…

The Nominees For Oscars In The Financial Industry Are…

If there were Academy Awards in the financial industry, here would be 15 nominees from last years best banking videos.  
2
Branded YouTube Channels: Super Cool, Super Expensive

Branded YouTube Channels: Super Cool, Super Expensive

Ever wondered what's involved with getting one of those cool YouTube pages for your financial institution, with big, bold graphics, fancier interfaces and shorter URLs?  
0
Show and Tell, Switch and Sell

Show and Tell, Switch and Sell

Check out this New Zealand bank's online show-and-tell switching website. It's cool, innovative, interactive …and huge.  
21
The Top 35 Banks on Facebook

The Top 35 Banks on Facebook

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But  
2
Customers Chat One-to-One in Bank’s Virtual Facebook Branch

Customers Chat One-to-One in Bank’s Virtual Facebook Branch

ASB’s real-time, person-to-person banking application is the first of its kind in the retail financial world.  
21
New Visual Trends in Retail Banking Websites

New Visual Trends in Retail Banking Websites

Bold, bright and dynamic. 7 examples that don’t look anything like bank websites.  
22
How Many Facebook Fans Can Financial Institutions Expect

How Many Facebook Fans Can Financial Institutions Expect

A study comparing Facebook likes to asset size and customer/member base for 20 banks and 20 credit unions.  
12
What Can Financial Institutions Really Expect from Twitter?

What Can Financial Institutions Really Expect from Twitter?

Best and worst case scenarios for the number of followers, broken down by assets and customers.  
1
Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

Creative Showcase: Gay Controversy | VW Bus & Zamboni | QR Codes

Bank struggles with gay stereotype. • Advertising "vehicles" drive awareness. • A total of 18 marketing projects from banks and credit unions.  
3
Hello. I’m the New ASB

Hello. I’m the New ASB

A casual tone and conversational personality are at the center of this banana yellow bank brand.  
0
In Brief: Service 2.0 | iPads | David vs. Goliath

In Brief: Service 2.0 | iPads | David vs. Goliath

ASB provides account service on Facebook… iPads catching on… Local banks should be growing faster based on their popularity… and 13 other stories.  
0

In Brief: Facebook Branch | ¿Basketball? | CU ‘Loophole’

Here are the articles, blog posts and other links from around the web that caught The Financial Brand’s attention this week. Click on hotlinks to  
1
Creative Showcase: ANZ, ATM Overhaul, Money Shot

Creative Showcase: ANZ, ATM Overhaul, Money Shot

A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! (Note: RSS readers will need