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Does Google+ Matter to Retail Financial Institutions?
November 14th, 2011
Is Google+ a social media game changer? Should banks and credit unions rush out to launch their own Google+ pages ASAP?
Archive for ANZ
In Brief: Debit Card Fee Test Fail | Social Media Backlash
November 11th, 2011
Why didn't banks test debit card fees first? ...3 in 5 consumers have no interest in engaging with your brand online... Probably because they hate
In Brief: Wish List | Kicking Customers Out | Branding Rejection
August 07th, 2011
What tops bank customers' wish lists… Rewards Checking customers get the boot… Consumers aren't buying banks branding… Plus 27 more headlines from around the world
Creative Showcase: Icicle Tricycle | Mariachi Band | Bad Habits | Rickshaw
August 02nd, 2011
Looking for some fresh, clever and creative ideas in retail bank marketing? Take a look at these 16 marketing projects from banks and credit unions
In Brief: Gen-Y + Channels | No Email Marketing? | iPad Lending App
June 05th, 2011
Gen-Y bank customer realizes branches still matter… How mobile remote deposit found its mojo… You still aren't doing email marketing? …Credit union launches paperless lending
In Brief: Head of Channels | SEM vs. Social Media | ING for Sale
April 08th, 2011
The VP of Channels is a new exec for financial firms… Does search engine marketing trump social media? …ING Direct up for auction.
In Brief: Video Tellers | Job 2.0 | Remote Deposits
April 01st, 2011
BofA tests video ATM tellers… Future jobs in banking may be in social media… Remote deposit sweeps the industry… Plus 19 more items.
Bank Sticks It to Rivals With Massive Guerilla Campaign
March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
In Brief: Cross-Selling | Branch Critique | SMS Unhappy
March 11th, 2011
Wells Fargo hits 5.7 products/household in 7 years… Angry retail expert blisters Citi and their new branch prototype… Text “unhappy” and get a call from
6-Pack of Awesome & Gorgeous Bank HQs
October 11th, 2010
Cool, colorful, futuristic HQ facilities from ING, ANZ, Saxo, NAB Bendigo, RBS and more.
In Brief: Facebook Branch | ¿Basketball? | CU ‘Loophole’
September 24th, 2010
Here are the articles, blog posts and other links from around the web that caught The Financial Brand’s attention this week. Click on hotlinks to
In Brief: Hijacked promo, dirty laundry, Facebook
August 08th, 2010
Every week, The Financial Brand shares articles, websites and other links relevant to financial marketers. This week, there were 10 stories from around the web
Creative Showcase: ANZ, ATM Overhaul, Money Shot
May 11th, 2010
A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! (Note: RSS readers will need
Best of the Web: 2020, WaMu, Mobile, Digital
April 18th, 2010
STUDY What makes for an ideal banking relationship A survey of nearly 4,000 U.S. banking customers found that fewer than 50% of customers were highly
ANZ Promises It Isn’t Rude and Cranky
March 10th, 2010
Reeling from an economic recession spurred by the financial industry’s collapse, consumers are eager to finger big bank villains. ANZ gladly offers up “Barbara,” the
ANZ Bank Connects with Students on Their Own Terms
November 11th, 2009
Reviewed and written by Jeff Stephens, CEO of Creative Brand Communications “The campaign doesn’t presume students want to engage with their bank.” – Rapp for
Creative Showcase: Integrity, Camcorders & Sperm
November 03rd, 2009
[Note: If you've seen creative work from a retail bank or credit union that you'd like to share with The Financial Brand's readers, please send
