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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for AmEx

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In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

Consumers trust their own bank, but not banks in general… Experts offer advice for 2012... Will Facebook launch its own bank? Plus 33 more headlines.  
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In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin  
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The Top 35 Banks on Facebook

The Top 35 Banks on Facebook

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But  
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The Top 10 Most Valuable Bank Brands in the US

The Top 10 Most Valuable Bank Brands in the US

A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the  
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Study Shows Social Media Sentiment Towards Banks Turns Positive

Study Shows Social Media Sentiment Towards Banks Turns Positive

A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.  
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Headlines, snapshots and misc. stories of interest

Headlines, snapshots and misc. stories of interest

Totally not shocking: Financial brands plummet in value Market capitalization of the world’s top 500 financial services brands dropped $3.9 trillion –or 51%– while brand  
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Headlines and stories related to the financial meltdown

Headlines and stories related to the financial meltdown

Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Schiff predicts every aspect of today’s meltdown  
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Gen-Y twins, membership soars, ‘Rewards’ return, bees

Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs