AmEx Archive

Bluebird

Amex Ups Ante In Bid For Walmart Shopper

Amex and Walmart have partnered to provide a valuable incentive to Bluebird customers while creating social buzz on digital coupon sites.

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Americans Rank the Top 10 Best and Worst Mobile Banking Apps

Why did U.S. consumers rank Citizen’s Bank highest? And what three critical areas do several banks need to improve in? Find out here.

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Direct Mail Clinic: Designing Bank Marketing Envelopes That Sell

Financial marketers can improve their direct marketing success by apply these best practices and proven techniques when designing envelopes.

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The Key to Writing Bank Ads That Work

Whether you are creating a print ad or Facebook promotion, one thing never changes: The importance of building your message around a consumer benefit.

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Checking vs. Prepaid Cards: Threat or Opportunity?

Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.

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10 Great Tablet Banking Features Enhancing The Customer Experience

Banks are rolling out iPad banking functionality incorporating many aspects of the branch experience that were previously unavailable in the mobile channel.

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pinterest

Experiments With Pinterest In Retail Banking Fail Miserably

A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.

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differentiation

Differentiate Or Die: Boring Banks Need Brand Personalities

Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.

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The Top 35 Banks on Facebook

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if anything) to do with banking.

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The Top 10 Most Valuable Bank Brands in the US

A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the top 10?

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Study Shows Social Media Sentiment Towards Banks Turns Positive

A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.

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