AmEx Archive

Bluebird

Amex Ups Ante In Bid For Walmart Shopper

Amex and Walmart have partnered to provide a valuable incentive to Bluebird customers while creating social buzz on digital coupon sites.

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chase_mobile_banking

Americans Rank the Top 10 Best and Worst Mobile Banking Apps

Why did U.S. consumers rank Citizen’s Bank highest? And what three critical areas do several banks need to improve in? Find out here.

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big_tease

Direct Mail Clinic: Designing Bank Marketing Envelopes That Sell

Financial marketers can improve their direct marketing success by apply these best practices and proven techniques when designing envelopes.

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color_pencils

The Key to Writing Bank Ads That Work

Whether you are creating a print ad or Facebook promotion, one thing never changes: The importance of building your message around a consumer benefit.

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american_express_bluebird

Checking vs. Prepaid Cards: Threat or Opportunity?

Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.

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danske_bank_ipad_tablet_banking

10 Great Tablet Banking Features Enhancing The Customer Experience

Banks are rolling out iPad banking functionality incorporating many aspects of the branch experience that were previously unavailable in the mobile channel.

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webinar

Best of the Web: Visual Trends | À-La-Carte Fees | Fate of Branches

A free webinar on visual trends in banking... Banks are getting creative with fee models... Pundits debate the fate of branch networks... 36 stories total!

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pinterest

Experiments With Pinterest In Retail Banking Fail Miserably

A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.

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youtube

The Top 10 All-Time YouTube Videos In Banking

The top 10 retail banking videos have all been viewed at least 2.8 million times. Visa, E*Trade and four non-U.S. banks make the list.

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differentiation

Differentiate Or Die: Boring Banks Need Brand Personalities

Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.

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kapow

In Brief: Kersplat! Eeek! Perks Slashed!

CD rates finally smack the sidewalk... Chase retreats from the student loan market... SunTrust slashed perks on checking accounts... Plus 35 more headlines!

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bofa_exterior_small

In Brief: Too Crooked To Fail | $4 Gas | Goodbye Pennies!

Is BofA too crooked to fail? ...At $4 per gallon, it's time to give fuel away in your promos …Canada cuts pennies from circulation. Plus 37 more headlines!

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news

In Brief: Bank Transfer Day | Chasing Unicorns | Couch Banking

Another study examines the impact of Bank Transfer Day… Searching for the ROI of social media is like chasing unicorns… Banking from home on iPads… and 39 other headlines.

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news

In Brief: Stop Whining | Women | Learning From Apple

Banks need to stop boo-hooing about new regs… Why you can't market financial services to women… What Apple teaches about branching… Plus 37 more stories.

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news

In Brief: Mail Fail | Outlook 2012 | Clicks or Bricks?

One of the worst letters sent to a bank customer ever... Deposit and demographic forecast broken down by region... Experts debate the fate of branches… 38 more headlines.

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trust

In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank

Consumers trust their own bank, but not banks in general… Experts offer advice for 2012... Will Facebook launch its own bank? Plus 33 more headlines.

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9_11_logo

In Brief: 9/11 Facebook App | Deconstructing the Branch | Dollars ‘n Donuts

AmEx creates a Facebook app commemorating the 9/11 terror attacks… Wells Fargo exec candidly examines the future of branches… Citizens puts a branch in Dunkin Donuts… Plus 32 more headlines.

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facebook_fans_likes_friends

The Top 35 Banks on Facebook

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if anything) to do with banking.

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top_10_brands

The Top 10 Most Valuable Bank Brands in the US

A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the top 10?

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thumbs_up_down

Study Shows Social Media Sentiment Towards Banks Turns Positive

A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.

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