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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Archive for American Express

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In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

In Brief: The $3 Swipe | Best Banks of 2011 | Surviving the Crisis

August 19th, 2011
Will consumers pay Wells Fargo $36 per year just to use their debit cards... Money Magazine ranks the best banks... New strategies for retail banks  
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The Top 10 Most Valuable Bank Brands in the US

The Top 10 Most Valuable Bank Brands in the US

February 08th, 2011
A study by Brand Finance puts BofA atop the list of most valuable bank brands in the US, at $30.6 billion. Who else made the  
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Study Shows Social Media Sentiment Towards Banks Turns Positive

Study Shows Social Media Sentiment Towards Banks Turns Positive

February 02nd, 2011
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.  
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Datahead: Returning to Normal?

Datahead: Returning to Normal?

July 28th, 2010

Kiosk & Display | Digital Branch Merchandising

 
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Sustaining Social Media Success With Marketing Muscle

Sustaining Social Media Success With Marketing Muscle

January 15th, 2010
American Express first ran national TV spots for its OPEN Forum, an online resource and networking website for business owners, back when the social media  
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Gen-Y twins, membership soars, ‘Rewards’ return, bees

August 15th, 2008
Here are this week’s branding and marketing stories of interest from around the web. Click hotlinks for the whole story. Texas Twins: Similar Gen-Y programs  
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Branding briefs for August 8, 2008

Branding briefs for August 8, 2008

August 08th, 2008
Your People Aren’t My People: H&R Block sues American Express over TV Ad Failing Grade: Branding expert gives banks an ‘F’ Spamgate: Aussie bank angers