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Archive for Ally

In Brief: Postage Hike | Shrinking Branches | Social Ads

May 03rd, 2012

Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.

Bank Bashing: The (Questionable) Power Of Negative Attack Ads

April 19th, 2012

Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it

10 Of The Best Banking Brands To Watch

April 16th, 2012

There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names,

In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies

December 06th, 2011

Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.

Beyond the Wall: 10 Ideas for Dynamic Financial Facebook Welcome Pages

October 12th, 2011

Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

October 04th, 2011

BofA's $5 monthly debit card fee could cost them 20 million customers.

No More ‘Love’ for Ally Bank as They Search for the Right Ad Message

September 22nd, 2011

Ally Bank dumps its "Love" ads, switching to its third campaign in as many years. With that track record, it’s difficult to deliver any kind

In Brief: Wish List | Kicking Customers Out | Branding Rejection

August 07th, 2011

What tops bank customers' wish lists… Rewards Checking customers get the boot… Consumers aren't buying banks branding… Plus 27 more headlines from around the world

In Brief: Branch Building Spree | Video Banking | Fee Income Slides

June 30th, 2011

Chase says its branch building spree is based on customer demand… Citizens test video banking in four states… Fee income slides 19% in wake of

Best of The Web: Bigger Budgets | Branches vs. eChannels | Mobile Apps

May 20th, 2011

Bank's ups budget 51% and gets results… Cultivating innovation… Avoiding channel myopia… iPad app takes deposits… Plus 22 more stories.

In Brief: Video Tellers | Job 2.0 | Remote Deposits

April 01st, 2011

BofA tests video ATM tellers… Future jobs in banking may be in social media… Remote deposit sweeps the industry… Plus 19 more items.

In Brief: Honest Ally? | Plain Vanilla Banking | $5 ATM Fees

March 24th, 2011

Is Ally's "straight talk" crooked? Will plain vanilla banking kill community banks? Are $5 ATM fees on the way? Plus 17 more articles.

If Advertising Doesn’t Work, Then Why Is ‘Ally’ a Household Word?

November 12th, 2010

Ally Bank has achieved 40% brand awareness in less than 18 months. How? Good old-fashioned advertising.

In Brief: Cheers for Beers, Inside Job, Sword & Shield

October 14th, 2010

Bank gives beer to new depositors… A blistering documentary of Goldman Sachs… How banks can play offense and defense in social media… Plus 13 more

Creative Showcase: Sign Spinner, Bank Bashing, More…

June 22nd, 2010

A portfolio of 18 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! TD Bank – Sign Spinner

Making Banking Easy Isn’t Easy

June 07th, 2010

For the average consumer, banking is a chore akin to scrubbing the toilet. It’s something that has to be done whether one likes it or

Best of the Web: Ally, BrandPartners, The Averages…

May 13th, 2010

Ally Invasion: Now the rest of GMAC moves to the new ‘Ally’ name BrandPartners: Unraveling the tangled tale of this bank vendor’s death The Big

Ally Irritates Kids (and Bankers) with More Spots

March 03rd, 2010

Ally Bank has added two more TV spots to its wildly popular ad campaign that subjects unsuspecting kids to the evil whims of a fictional-yet-no-less-diabolical