Ally Archive

ally_bank_small_icon

Can Consumers Who Fear Online Banks Be Convinced to Try Them?

The latest ads from Ally attack consumer skepticism and debunk common misconceptions consumers may have about the bank's branchless model.

More

usaa_logo

Best Of The Web: USAA | Top 5 Trends | Cafe Crazy | iPhone Apps

What makes USAA unique… Top 5 retail banking + tech trends… Capital One goes crazy with new cafés… Top 20 financial apps… Forty headlines in total!

More

ally_bank_apple_itunes_developer_logo

Ally Adds Suite Of Mobile Banking Features To Reinforce Its Position

In the wake of ING Direct's demise, Ally Bank is shoring up its mobile banking offering with a suite of new features. The expansion reflects the pressures facing branchless financial institutions.

More

bank_three_point_zero

Best of The Web: Bank 3.0 | Mass Affluent | Superstorm Sandy

Banks struggle with Bank 2.0 as version 3.0 rolls out... Mass affluent an elusive target for banks... Banks use social during Superstorm Sandy... 46 headlines total!

More

briefs

In Brief: BofA’s Radical Patents, PFM Is Dead, Gag Order

BofA patents give glimpse at mobile video's radical future… PFM faces challenges… BofA makes social media silence condition on couple's refi… Plus 32 more headlines.

More

ally_bank_website_icon

Ally.com Recognized With ‘Outstanding Website’ Award

Ally Bank wins two "Outstanding Website" awards in a global competition involving more than 2,000 entries from 42 countries.

More

youtube_tv

Retail Banking Videos On YouTube: Weird, Wacky & Wonderful

The latest bank and credit union YouTube videos include a little bit of everything -- from skits with a live goat to a Jack Nicholson impersonation... even a gun-shooting loan processor.

More

ally_bank_logo

Ally Bank Launches New ‘Stages’ Ad Campaign

Ally Bank continues its humorous approach to advertising with two new TV spots, one on 24/7 live customer service and one on its popular Raise Your Rate CD.

More

kapow

In Brief: Kersplat! Eeek! Perks Slashed!

CD rates finally smack the sidewalk... Chase retreats from the student loan market... SunTrust slashed perks on checking accounts... Plus 35 more headlines!

More

news

In Brief: Postage Hike | Shrinking Branches | Social Ads

Direct mail to get more expensive, complicating ROI… Downsizing the brick-and-mortar channel… Why stress over ‘Likes’ when you can run ads? Plus 36 more headlines.

More

unlike_your_bank_icon

Bank Bashing: The (Questionable) Power Of Negative Attack Ads

Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?

More

top_10

10 Of The Best Banking Brands To Watch

There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.

More

bofa_ows_atm

In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies

Occupy Wall Street installs very real-looking guerilla signs on a BofA branch… How consumer banking behaviors evolve… And 30 other headlines.

More

facebook

Beyond the Wall: 10 Ideas for Dynamic Financial Facebook Welcome Pages

Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control of the experience?

More

bofa_debit_card_hero

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA's $5 monthly debit card fee could cost them 20 million customers.

More

ally_bank_nonsense_hero_1

No More ‘Love’ for Ally Bank as They Search for the Right Ad Message

Ally Bank dumps its "Love" ads, switching to its third campaign in as many years. With that track record, it’s difficult to deliver any kind of consistent brand message.

More

wish_list

In Brief: Wish List | Kicking Customers Out | Branding Rejection

What tops bank customers' wish lists… Rewards Checking customers get the boot… Consumers aren't buying banks branding… Plus 27 more headlines from around the world in financial marketing.

More

news

In Brief: Branch Building Spree | Video Banking | Fee Income Slides

Chase says its branch building spree is based on customer demand… Citizens test video banking in four states… Fee income slides 19% in wake of Durbin… Plus 21 other stories.

More

light_bulbs

Best of The Web: Bigger Budgets | Branches vs. eChannels | Mobile Apps

Bank's ups budget 51% and gets results… Cultivating innovation… Avoiding channel myopia… iPad app takes deposits… Plus 22 more stories.

More

bofa_atm

In Brief: Video Tellers | Job 2.0 | Remote Deposits

BofA tests video ATM tellers… Future jobs in banking may be in social media… Remote deposit sweeps the industry… Plus 19 more items.

More