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Archive for Aite

1
Bank Bashing: The (Questionable) Power Of Negative Attack Ads

Bank Bashing: The (Questionable) Power Of Negative Attack Ads

April 19th, 2012
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it  
4
Datamining Social Media Profiles for Actionable Intelligence

Datamining Social Media Profiles for Actionable Intelligence

October 24th, 2011
Can social media data drive financial marketing strategies or is this just a pipe dream?  
1
The Importance of High-Yield Checking Accounts in a Post-Durbin World

The Importance of High-Yield Checking Accounts in a Post-Durbin World

October 19th, 2011
A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such  
5
Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is

Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is

February 09th, 2011
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.  
2
The Boston Globe and Banks vs. Credit Unions: A Misguided Argument

The Boston Globe and Banks vs. Credit Unions: A Misguided Argument

December 21st, 2010
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.  
8
Say Hello to The Financial Brand 2.0

Say Hello to The Financial Brand 2.0

October 24th, 2010
Introducing The Financial Brand's new and improved website, with a new Front Page, Sidebar, Archive and much more.  
5
Datahead: Facts From Around the Financial Industry

Datahead: Facts From Around the Financial Industry

May 11th, 2009

Kiosk & Display | Digital Branch Merchandising

 
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Headlines, snapshots and misc. stories of interest

Headlines, snapshots and misc. stories of interest

February 12th, 2009
Here are recent stories of interest from around the web. Click on the hotlinked headlines to read more. Dueling piggy bank messages To feed the