Archive for Advertising

How to Choose the Right Ad Agency

April 14th, 2009

Here are 13 tips and things to consider when picking an ad agency partner for your financial institution. Please feel free to add additional criteria

BNZ’s “Out of the Box” Brand

October 21st, 2008

The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products

The Five S’s: Safe, Strong, Stable, Secure, Sound

October 08th, 2008

So you’re thinking about running a “safe and sound” campaign? Here are some various perspectives to ponder as you craft your strategy. ==================================== Financial marketers

Bank Runs “Trust Us” Ad One Day, Fails the Next

September 15th, 2008

On Thursday, September 4, an ad from Silver State Bank asked, “Why do so many of Nevada’s strongest businesses trust Silver State Bank?” The answer?

Clever origami brand ads from a bank in Brazil

August 27th, 2008

“Make your money multiply.” Banco Matone Ad Agency: DCS, Porto Alegre, Brazil Art director: Gregory Kickow

“Save Michigan,” Cries Chemical Bank

August 26th, 2008

It’s no secret. Michigan’s economy is all doom and gloom these days, or so it would seem based on what you read in the news.

Flagstar Bank’s “We’re Different” Brand Ads

August 13th, 2008

Flagstar Bank debuted a new brand campaign during the opening ceremonies for the 2008 Summer Olympics. Spots depict consumers with boxes on their heads who

Look at Bangor Savings Bank’s Brand Identity

August 04th, 2008

The brand identity for Bangor Savings Bank illustrates many important principles of financial branding – consistency and focus among them.

Aussie Brokerage Rocks the Beatles With Slick Marketing

July 30th, 2008

CommSec claims to be the first and only financial institution enabling Australians to access both cash and investment accounts with a single login view. A