Archive for ads

Beware of VelociMergers and Bully Mammoths

November 11th, 2008

Hampden Bank’s campaign, called “Evolved,” portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity. The ads depict creatures with names like

Check these stories out

October 17th, 2008

Here are recent stories of interest from around the web. Click on the hotlinks to read the full story. Size Matters: In banking, small is

KeyBank Says ‘Money Needs Attention’

October 02nd, 2008

“Money creates money concerns. And genuine attention to money helps eliminate them.” That’s the underlying premise behind Key Bank’s latest brand ad campaign, “Money Needs

Bank Runs “Trust Us” Ad One Day, Fails the Next

September 15th, 2008

On Thursday, September 4, an ad from Silver State Bank asked, “Why do so many of Nevada’s strongest businesses trust Silver State Bank?” The answer?

Alabama Credit Union is 79.3% better than a bank

August 28th, 2008

These brand TV ads from Alabama Credit Union are terrific. They are brimming with personality and look nothing like any other financial institution’s ads. (Well

Rates Aren’t As Important As You Think

August 19th, 2008

There’s an old adage in financial marketing: “It’s all about the rate.” Recent evidence from two different case studies suggests that’s wrong. Case Study #1