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ACTON Archive

Direct Mail Clinic: Dissecting Discover’s Approach to Home Loans

Discover is taking a different approach to direct mail for their home loan refinance offers. What can we learn from their strategy?

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Direct Mail Clinic: Designing Home Loan Postcards That Get Results

These case studies show there's more to creating an effective postcard than simply shrinking your promotion down to 9x6 and chopping out some copy.

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Direct Mail Clinic: Designing Bank Marketing Envelopes That Sell

Financial marketers can improve their direct marketing success by apply these best practices and proven techniques when designing envelopes.

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Advertising Clinic: 6 Tips For Better Banking Billboards

It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.

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Advertising Clinic: Transforming Weak Bank Ads Into Strong Performers

Here’s a print ad that jumped out at us... but for mostly the wrong reasons. The ad could use improvements in five critical areas.

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Direct Marketing Clinic: Ally Bank’s Email Techniques

What's Ally Bank doing right with their savings account email promotion? Where could it be better? Two financial marketing experts break down the Ally's email and its landing page.

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Direct Marketing Clinic: Chase Mailer Pros & Cons, Tips & Tricks

This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.

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Bank Bashing: The (Questionable) Power Of Negative Attack Ads

Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?

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A Smarter Way to Drive Auto Loans

The keys to success in auto loan refinancing is a great direct mail list, so you can hit borrowers at the right time through the right channel with a personalized offer.

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Will Customers Freak Out If You Kill Free Checking?

Don't kill free checking or roll out new fees without first looking at the results of this research study.

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