Archive for ACTON
Advertising Clinic: 6 Tips For Better Banking Billboards
It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.
Advertising Clinic: Transforming Weak Bank Ads Into Strong Performers
Here’s a print ad that jumped out at us... but for mostly the wrong reasons. The ad could use improvements in five critical areas.
Direct Marketing Clinic: Ally Bank’s Email Techniques
What's Ally Bank doing right with their savings account email promotion? Where could it be better? Two financial marketing experts break down the Ally's email and its landing page.
Direct Marketing Clinic: Chase Mailer Pros & Cons, Tips & Tricks
This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.
Bank Bashing: The (Questionable) Power Of Negative Attack Ads
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
And Now, A Word From Our Sponsor…
This article shares some of the latest news, events and product/service offers from the organizations that make The Financial Brand possible.
A Smarter Way to Drive Auto Loans
The keys to success in auto loan refinancing is a great direct mail list, so you can hit borrowers at the right time through the right channel with a personalized offer.
Introducing The Financial Brand’s Free Webinar Library
Check out one of the four free presentations in The Financial Brand's new webinar library.
Will Customers Freak Out If You Kill Free Checking?
Don't kill free checking or roll out new fees without first looking at the results of this research study.
