Discover is taking a different approach to direct mail for their home loan refinance offers. What can we learn from their strategy?
These case studies show there's more to creating an effective postcard than simply shrinking your promotion down to 9x6 and chopping out some copy.
Financial marketers can improve their direct marketing success by apply these best practices and proven techniques when designing envelopes.
It’s not easy to write a good billboard message. You’ll see why as you examine these 3 examples.
Here’s a print ad that jumped out at us... but for mostly the wrong reasons. The ad could use improvements in five critical areas.
What's Ally Bank doing right with their savings account email promotion? Where could it be better? Two financial marketing experts break down the Ally's email and its landing page.
This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
Don't kill free checking or roll out new fees without first looking at the results of this research study.