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FirstBank uses QR codes in a ‘novel’ giveaway
October 20th, 2010
FirstBank uses a new mobile marketing tactic to give away free books, crosswords and Sudoku puzzles.
Archive for 1stBank
Creative Showcase: Sex Appeal, PURLs and Houseplants
August 30th, 2010
Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…
Creative Showcase: Optical illusions, Hairy Car, Cloning…
July 19th, 2010
A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! Caixa – Fixed But It
Creative Showcase: ANZ, ATM Overhaul, Money Shot
May 11th, 2010
A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! (Note: RSS readers will need
15 of the Best Guerilla Promotions in Banking
April 27th, 2010
Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.
March Madness: The Do’s and Don’ts
March 16th, 2010
Every Spring, financial marketers across the U.S. wonder how they can tap into the fervor the NCAA’s “March Madness” college basketball tournament. But there’s a
