Lend by choice not chance. Discover the prospecting power of verified UCC data.   LEARN MORE

Social Media Archive

Facebook Engagement in Banking: How The Top 5 Brands Get It Done

Digging into nitty gritty data, we can see what type of content generates the greatest engagement with the most fans for financial brands on Facebook.

More

Social Media ‘Traffic Cops’ Can Keep Banks’ Compliance People Happy

SocialComply helps financial marketers juggle the risks of social media marketing with a suite of tools designed to keep regulatory compliance people happy.

More

7 Things Banks & Credit Unions Don’t Do In Social Channels (But Should)

Social media consultants have been offering free advice to financial institutions for years, but some things banks and credit unions still don't do well. Here's 7 of them.

More

BofA’s ‘Tone Deaf Robot’ Replies To Consumers With Boilerplate Tweets

When Occupy protesters blistered BofA on Twitter, the bank's auto-responder sent cheery, generic tweets that only inflamed the situation. Critics call this an "epic social media fail."

More

Keep Cocktail Talk Out of Your Social Media Content

How could the content spewing from financial institutions on social networks be described? Trite, inane, inappropriate and off-topic.

More

Industry First: Bank Ties Home Loan Rates to Facebook ‘Likes’

One of the biggest banks in New Zealand is taking a page straight out of Groupon’s playbook and adding a lottery twist, where Facebook fans determine mortgage rates.

More

Chase Gives Away $1 Million in Free Twitter Ads to Small Businesses

A unique partnership between the biggest bank in the U.S. and the world’s #3 social network yields marketing synergies.

More

Consumers Don’t ‘Like’ Banks in Social Channels

Only 2% of online banking customers said they were very likely to start following their bank.

More

Why Your Social Media Strategy is a #Fail

If you don't have your mobile media strategy in place, your financial institution will struggle to find any traction in social channels.

More

The FFIEC’s Social Media Guidelines in Plain English

Financial marketers are freaking out about a new set of social media regulations coming down the pike. But is all this angst and hand-wringing justified?

More

How the World’s Biggest Credit Union Uses Social Media

Is Navy FCU doing a ship-shape job with social media? We dive deep with a point-by-point analysis of this $54 billion banking behemoth.

More

How Banks in India Have Embraced Social Media (Infographic)

Which banks in India are crushing it on Facebook, Twitter and YouTube? What are they doing right? And what is everyone else doing wrong? (Infographic)

More

Bank’s Epic Everest Expedition Sets Mobile Banking World Record

This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.

More

Grading Chase Bank’s Social Media ‘Community Giving’ Campaign

The "Community Giving" program has elevated Chase to preeminent status among banking's social media elite. Nichole Kelly with Social Media Explorer takes a closer look.

More

MasterCard’s Social Media ‘Conversation Suite’ Shapes Brand Strategy

MasterCard uses social media insights to guide business decisions and guide product development. But can smaller institutions can duplicate their success?

More

Ugly Photos Win Cash In Home Equity Pinterest Contest

BECU's “Unflattering Photo Contest” gave away $500 to five different winners on Pinterest. How did this fit within their bigger home equity goals? Find out here.

More

Credit Union Spikes Gen-Y Member Growth With Viral Talking Chin, Zombie Videos

IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.

More

75 Facebook Cover Photo Ideas for Financial Marketers

Here are 75 examples of the best Facebook profile images from banks and credit unions that you can study and use for inspiration

More

Facebook Lifts Ban On Profile Promotional Photos

Now you can turn the Cover photo on your Facebook page into a cross-selling ad, but some rules still apply. See what works and what doesn't.

More

Benchmarking Facebook Likes: Industry Averages For Banks And Credit Unions

How can financial marketers tell if they're getting any traction in Facebook? This peer comparison tool gives you the averages you need to benchmark performance.

More