Social Media Archive
Digging into nitty gritty data, we can see what type of content generates the greatest engagement with the most fans for financial brands on Facebook.
SocialComply helps financial marketers juggle the risks of social media marketing with a suite of tools designed to keep regulatory compliance people happy.
Social media consultants have been offering free advice to financial institutions for years, but some things banks and credit unions still don't do well. Here's 7 of them.
When Occupy protesters blistered BofA on Twitter, the bank's auto-responder sent cheery, generic tweets that only inflamed the situation. Critics call this an "epic social media fail."
How could the content spewing from financial institutions on social networks be described? Trite, inane, inappropriate and off-topic.
One of the biggest banks in New Zealand is taking a page straight out of Groupon’s playbook and adding a lottery twist, where Facebook fans determine mortgage rates.
A unique partnership between the biggest bank in the U.S. and the world’s #3 social network yields marketing synergies.
Financial marketers are freaking out about a new set of social media regulations coming down the pike. But is all this angst and hand-wringing justified?
Is Navy FCU doing a ship-shape job with social media? We dive deep with a point-by-point analysis of this $54 billion banking behemoth.
Which banks in India are crushing it on Facebook, Twitter and YouTube? What are they doing right? And what is everyone else doing wrong? (Infographic)
This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.
The "Community Giving" program has elevated Chase to preeminent status among banking's social media elite. Nichole Kelly with Social Media Explorer takes a closer look.
MasterCard uses social media insights to guide business decisions and guide product development. But can smaller institutions can duplicate their success?
BECU's “Unflattering Photo Contest” gave away $500 to five different winners on Pinterest. How did this fit within their bigger home equity goals? Find out here.
IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
Here are 75 examples of the best Facebook profile images from banks and credit unions that you can study and use for inspiration
How can financial marketers tell if they're getting any traction in Facebook? This peer comparison tool gives you the averages you need to benchmark performance.