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Social Media Archive

Credit Union’s ‘Pay Your Way’ Facebook Fan Appreciation Sweepstakes

Fans Credit Union ONE's Facebook page recently had the opportunity to win various gift cards in the “Pays Your Way Sweepstakes.”

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What Financial Marketers Need to Know About Facebook’s New Star Ratings Now

Facebook quietly rolled out a new feature that allows its users to publicly rate companies on a five-star scale. Here's what you need to know.

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Official FFIEC Guidelines for Social Media in Banking

Here are four highlights from the FFIEC's guidance on social media and how it affects banks and credit unions. Download your complete copy here.

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8 Lessons From JPMorgan’s Twitter Fail

JPMorgan suffered a severe public spanking after trying to host a town hall Q&A on Twitter. Here's what you can learn from their mistake.

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Bank’s Hide-and-Seek Social Scavenger Hunt Drives Brand Awareness

Eastern Bank's engaging guerilla giveaway incorporated an innovative mix of social, email, word-of-mouth and offline marketing.

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12 Questions: The Role, Relevance and ROI of Social Media in Banking

An interview with Sprinklr CEO Ragy Thomas about the role, relevance and ROI of social media in the retail banking industry.

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Banking Consumer Social Media Sentiment Report

What are consumers saying about banks and credit unions online? Here's the first in a series of quarterly social media sentiment reports in the banking industry.

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Lessons From 2 Million Bank & Credit Union Facebook Conversations

What can you learn when you crunch 1.9 million conversations between consumers and over 3,000 different banks and credit unions? Find out here.

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What’s The Value of Social Media ‘Engagement?’

Social media constantly badger financial marketers to “engage” in social channels, but never explain why or how it achieves business objectives.

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8 Tips to Maximize the Marketing Value of Facebook Cover Photos

8 tips to turn your Facebook cover art into hard-working marketing billboards that advertise your products and services.

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Notably Quotable: Is It a Sin to Sell in Social Channels?

Should financial marketers use social media channels for selling? Here's what seven bank and credit union experts had to say.

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Big Banks Roll Out Social Media Command Centers

More banks are relocating their social media teams into snazzy high-tech, high-profile spaces, signaling the increasing importance of social channels.

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15 of the Best Facebook Pages in Banking to Watch

Check out the most innovative Facebook ideas from banks and credit unions around the world. Bookmark these pages and look at them regularly.

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Facebook Advertising and the Future of Financial Marketing

Facebook has an advertising platform with mind-numbing potential. Your data + their data = a "Big Data" home run. This is precision target marketing at a whole new level.

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Your Facebook Account Can Be Friends With Your Bank Account

ICICI Bank has a Facebook app allowing customers to pay friends, split expenses, view statements and manage their accounts.

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Two Ways Financial Marketers Can Fuel Sales in Social Channels

Financial institutions should promote their products in social channels, and use social promotions to build a valuable email marketing list.

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Navy FCU Sells $200 Million in Banking Services on Facebook

You can't sell stuff in social channels? Try telling that to Navy FCU, who generated nearly $200 million in new loans and CDs almost entirely on Facebook.

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How To Gain (And Lose) a Ton of Facebook Fans Fast

Here's a list of do's and don't for acquiring Facebook fans -- lessons learned from the brands that are gaining and losing the most ‘Likes.’

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New Rules Make Facebook Promotions Drastically Easier

Facebook has loosened its restrictions on fan promotions, opening up a whole new world of opportunities for bank and credit union marketers. Let the giveaways begin!

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Is Facebook the Future of Account Opening?

GT Bank has rolled out a new Facebook app allowing people to open a new accounts and immediately get an account number. Is this the wave of the future?

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