Social Media Archive
Facebook quietly rolled out a new feature that allows its users to publicly rate companies on a five-star scale. Here's what you need to know.
Here are four highlights from the FFIEC's guidance on social media and how it affects banks and credit unions. Download your complete copy here.
Eastern Bank's engaging guerilla giveaway incorporated an innovative mix of social, email, word-of-mouth and offline marketing.
An interview with Sprinklr CEO Ragy Thomas about the role, relevance and ROI of social media in the retail banking industry.
What can you learn when you crunch 1.9 million conversations between consumers and over 3,000 different banks and credit unions? Find out here.
8 tips to turn your Facebook cover art into hard-working marketing billboards that advertise your products and services.
Should financial marketers use social media channels for selling? Here's what seven bank and credit union experts had to say.
Facebook has an advertising platform with mind-numbing potential. Your data + their data = a "Big Data" home run. This is precision target marketing at a whole new level.
ICICI Bank has a Facebook app allowing customers to pay friends, split expenses, view statements and manage their accounts.
Financial institutions should promote their products in social channels, and use social promotions to build a valuable email marketing list.
You can't sell stuff in social channels? Try telling that to Navy FCU, who generated nearly $200 million in new loans and CDs almost entirely on Facebook.
Here's a list of do's and don't for acquiring Facebook fans -- lessons learned from the brands that are gaining and losing the most ‘Likes.’
Facebook has loosened its restrictions on fan promotions, opening up a whole new world of opportunities for bank and credit union marketers. Let the giveaways begin!