Social Media Archive
What’s more important, compliance or growth? Must bank marketers have one or the other? Can't they succeed in both areas?
If your financial institution hasn't hired a Social Media Marketing Manager yet, you will soon. Here's what you need to know.
Air Force FCU has rolled out a social media strategy to promote auto loan rates at 1.49%, one of the lowest rates in the U.S.
It's time to either pony up the dough and master the skills necessary to leverage Facebook's ad opportunities, or throw in the towel.
They aren't the biggest institutions in the U.S., but three online banks continue to punch well above their weight class in social channels.
Here are some words of wisdom from UCLA basketball coach John Wooden, and how they apply to financial marketers toiling in social channels.
New guidelines say financial institutions must train employees how to use social networks. Here's how you can get started.
Here are the three biggest reasons people tend to assume engagement is more important than it really is.
The negativity financial services brands face in social channels can be turned into something of value for consumers and banks alike.
This study asks consumers if they want to "join the conversation" with banks, and are they even “listening?” The answers may surprise you.
Selling on social does not have to feel all slimy if you coordinate your strategy and execute with organizational buy-in. Here's how.
More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.
Facebook is only going to show your page updates to a sliver of your fans, and even fewer of them in the future. It's pay to play now.
Fans Credit Union ONE's Facebook page recently had the opportunity to win various gift cards in the “Pays Your Way Sweepstakes.”