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Social Media Archive

Compliance vs. Social Media Growth Strategies: Must Banks Choose?

What’s more important, compliance or growth? Must bank marketers have one or the other? Can't they succeed in both areas?

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5 LinkedIn Myths Bankers Need to Shake

56% of bankers are banned from using social media sites at work, and only 26% are encouraged to use LinkedIn as a sales tool. Are they missing out?

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4 Things Bankers Should Know Before Hiring a Social Media Marketing Manager

If your financial institution hasn't hired a Social Media Marketing Manager yet, you will soon. Here's what you need to know.

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Lessons in Social Media Branding from USAA

A financial institution's social media content should always be relevant — to banking, the brand and its audience. Learn from the best: USAA.

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#FavoriteCar Hashtag And Killer Rates Drive Credit Union Auto Loan Promo

Air Force FCU has rolled out a social media strategy to promote auto loan rates at 1.49%, one of the lowest rates in the U.S.

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Regions Bank Makes Big Gains in Social Channels

Here's what Regions did right in the first three months of the year to gain the traction they did on Facebook, Twitter and YouTube.

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Important Social Media Changes & Updates You May Have Missed

Facebook, Twitter, YouTube and LinkedIn have all made changes that affect how financial marketers work in social channels. Here's a recap.

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Minding The Gap in Social Banking Expectations

A study suggests financial institutions need to offer consumers more services on social media channels or suffer the consequences.

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Get Ready… Organic Reach of Facebook Heading to 0%

It's time to either pony up the dough and master the skills necessary to leverage Facebook's ad opportunities, or throw in the towel.

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Trio of Online Banks Dominate Social Media Channels

They aren't the biggest institutions in the U.S., but three online banks continue to punch well above their weight class in social channels.

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Social Media Coaching: How Do You Motivate Your Team?

Here are some words of wisdom from UCLA basketball coach John Wooden, and how they apply to financial marketers toiling in social channels.

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Sobering Stats: Consumers Find Banks Boring, Annoying in Social Channels

12 infographics paint a sobering picture of social media in the banking industry. Generally, consumers just aren't that interested.

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Social Media Training 101 for Bank & Credit Union Employees

New guidelines say financial institutions must train employees how to use social networks. Here's how you can get started.

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Generating ‘Engagement’ on Facebook Is Just The Beginning

Here are the three biggest reasons people tend to assume engagement is more important than it really is.

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Social Listening, Negativity & The Banking Industry

The negativity financial services brands face in social channels can be turned into something of value for consumers and banks alike.

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Banking and Social Media Communications: Boom or Bust?

This study asks consumers if they want to "join the conversation" with banks, and are they even “listening?” The answers may surprise you.

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5 Tips for Selling Banking Products in Social Channels

Selling on social does not have to feel all slimy if you coordinate your strategy and execute with organizational buy-in. Here's how.

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Facebook Calculator Generates Loans for Financial Institutions

More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.

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Free Ride on Facebook Ends for Financial Marketers

Facebook is only going to show your page updates to a sliver of your fans, and even fewer of them in the future. It's pay to play now.

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Credit Union’s ‘Pay Your Way’ Facebook Fan Appreciation Sweepstakes

Fans Credit Union ONE's Facebook page recently had the opportunity to win various gift cards in the “Pays Your Way Sweepstakes.”

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