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Social Media Archive

Financial Marketing on Facebook in a Mobile-First World

What mobile opportunities are there for bank and credit union marketers on Facebook? Find out in this Q&A interview with Facebook's top financial guy.

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Financial Marketer’s Guide to The Top 5 Social Media Platforms

Tips, ideas and best practices for five of the biggest social media platforms today — Facebook, Twitter, YouTube, LinkedIn and Google+.

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Facebook Firestorm Creates Social Media Nightmare for Credit Union

An ugly situation involving a credit union illustrates why having a social media policy signed by all employees is absolutely essential.

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6 Tips to Maximize Your Social Media Marketing Campaigns

It takes more than bribing consumers with cash and giveaways to fully leverage your social media marketing efforts.

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9 Social Media Marketing Solutions for Banks and Credit Unions

Here's how financial institutions should embrace and advocate for social media as an integral ingredient in their overall marketing mix.

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23 Things Banks & Credit Unions Say on Twitter

What do financial institutions have to tweet about? How do the most active financial institutions on Twitter keep their tweetchas fresh?

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It’s Time to Use Social Media as a Growth Engine in Banking

Banking must move social media strategy from simply listening to improving customer acquisition, engagement, cross-sell and retention.

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How Many Facebook Likes Should Banks and Credit Unions Have?

Looking at social media activity in the banking industry, one thing is clear: building a social media community is hard. Very hard.

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Anatomy of Customer Complaints on a Bank Facebook Page

A fascinating break down and in-depth analysis of all the customer comments posted to the Facebook page for Regions Bank over 30 days.

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Fifth Third Soaks Up Social Media Success Finding Jobs for Customers

The bank's campaign to find new jobs for customers who were struggling with their mortgage payments struck a chord with consumers in social channels.

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This LinkedIn Tool Could Spell Millions For Business Bankers

It's called LinkedIn Sales Navigator, and it takes social media prospecting to a whole new level.

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Why Social Media For Credit Unions Isn’t Working

An in-depth look at how credit unions are using social media today, what's working, and what isn't.

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What Drives Your Social Media Strategy?

Are banks and credit unions asking the right questions when setting their social media strategy?

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Steal This: Facebook Ideas From Power 100 Credit Unions

Take a look at some of the most successful credit unions on Facebook and see what ideas you can use in your social media marketing.

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What Kind of Social Media Rock Band Is Your Financial Institution?

How you orchestrate your approach to social channels? Is your social media team a bunch of divas? Or do you have a social media rock star leading the way?

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10 Ways Top Banks Keep Their Facebook Posts Relevant

As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.

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Banks, Credit Unions Capitalize on #Selfie Social Media Craze

Take a look at how five different financial institutions are exploiting the #selfie sensation, with tips on building your own contest.

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Credit Unions Tap Facebook to Fuel Growth in New Loans

Multiple credit unions are proving that Facebook can be a viable channel for originating sales leads and new loans.

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Financial Institutions Lack ‘Personality’ in Social Channels

Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.

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12 Takes on the Emerging Role of Online Video in Banking

How should banks and credit unions leverage online video, if at all? Here are a dozen different perspectives.

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