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Social Media Archive

Someone’s Someday Is Coming

Ten thousand people took Wells Fargo up on its latest promotion, Someday Stories. The promotion had people submit a 250-word story about how they’d use $100,000 to fulfill a dream. Five finalists…

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The Web 2.0 Make/Buy Decision

There's much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you don’t have a MySpace page, a Facebook…

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BofA Targets College Crowd With ‘Morris On Campus’

Bank of America's Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and bank with confidence in this new academic…

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“B@%k” is a Four-Letter Word in This Promotion

WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite, blog and visits at college campus events.…

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Notably Quotable – Guess what they’re saying about you

"The culprit? Mountain America Credit Union. Check out the site, but don’t sign up to do business with them. At least if I lived in Utah I wouldn’t. Not after hearing about…

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Dallas Credit Union Launching ‘Young & Free’ Knockoff

The Dallas Morning News reports that Resource One Credit Union based out of Dallas, TX is launching a competition for a “spokester” on August 13. Contestants will submit a 500-word blog and…

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Mo Banking Knowledge ‘On Your Internets’

Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America's latest promotions, "Mo on Banking." In a series of online videos at…

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Facebook + Financial Institution = Friends?

“A buttoned-down organization trying to look hip is like a 50-year-old drunk uncle at a wedding trying to dance with teenagers." -- Charlotte Observer An article in the Sunday edition of the…

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Credit union video contest for $2,000 scholarship

As financial institutions across the country make announcements about their 2008 scholarship initiatives, Tinker Federal Credit Union is taking a unique approach by having an online video contest. The concept is simple:…

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Credit Unions Utilization of YouTube Increases

Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for "credit union" on YouTube went…

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New media lessons from old school brands

You probably haven't picked up an issue of Adweek in quite a while, because what’s happening on Madison Avenue with the Budweiser account doesn’t really affect the financial industry. But a recent…

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