What, exactly, is "the customer experience"? My take: Just a nonsense business term that reflects our desire to simplify the complex.
Calls for banks to pair up with fintech companies are misguided, and what's happened so far doesn't remotely qualify as "partnerships."
More than half of consumers said they'd prefer to receive updates from companies they do business with through snail mail. Something fishy is going on here.
From a banking perspective, the differences between sub-segments of Millennials are too big to ignore. Let's stop treating Millennials as a single segment.
Many companies are frustrated with their strategic planning efforts. The reasons why can be found on the back cover of Pink Floyd's Dark Side of the Moon.
Spoiler alert: All four of the financial services-related commercials shown during the 2016 Super Bowl get failing grades.
Financial marketers can rely too heavily on consumer research when crafting their strategy. Real innovation and differentiation results from a bold vision.
It's scary how many marketers think they effectively tell their brand's story, because research suggests otherwise.
The financial crisis of 2008-2009 helped to create a new villain in America: banks. That view is changing though, and it has big marketing implications.