The final $515.00 discount for The Financial Brand Forum 2017 expires this month!   REGISTER NOW   Hurry, before it's too late!

Snarketing Archive

The Fading Importance of Physical Engagement in Retail Banking

You can't see where you're going by looking down at your shoes. Today's use of bank branches do NOT signal the enduring importance of physical presence.

More

How to Calculate Customer Engagement

Financial marketers can make a stronger strategic contribution to their firms by measuring customer engagement. Here's how.

More

Is Your Bank Ready for the Future?

Research reveals major disconnects between financial institutions' perceived and actual future readiness in areas like digital UX, marketing and data analytics.

More

Face The Truth: Your Customer Data Sucks

Many community institutions like to say they "know their customers." Baloney. It's simply not possible considering their lousy data and limited analytics capabilities.

More

The Lesson Banking Should Learn From the Trump Election

Consumers will overlook or rationalize transgressions in trustworthiness and integrity to get what they want done done.

More

Chatbots vs. The Human Touch: Which Will Win?

In the chatbots versus personal touch battle, it's hard to bet against chatbots when the evaluation criteria convenient/most effective is .

More

Make Branches Integral to Cross-Channel Sales… or Shut Them Down

As the pundits yell and scream about the need for, and benefit of, simplicity in banking, the place to start may very well be in the branch.

More

Driving Culture Change for Innovation in Banks and Credit Unions

Financial institutions are rightfully focused on innovating and creating cultural change, but they're missing one important ingredient.

More

3 Problems With The Wells Fargo Cross-Selling Scandal

There are plenty of things wrong with the Wells Fargo scam, but three things in particular are really screwed up about the whole mess.

More

Escaping The Squeeze: 3 Forces Challenging Mid-Sized Banks And Credit Unions

Strategic planners are looking out and asking, "What could screw up our plans?" Here are three things threatening to squeeze community-based financial institutions.

More

Banks and Credit Unions Are Leaving Money on the Table

For a typical $1.5 billion financial institution, closing the performance gap could yield a 50% increase in non-interest income.

More

The Platformification of Banking

Banks that become a platform will create new revenue streams, diversification against downturns in core businesses, and a new type of consumer relationship.

More

Is The Customer Experience All It’s Cracked Up to Be?

What, exactly, is "the customer experience"? My take: Just a nonsense business term that reflects our desire to simplify the complex.

More

The Top 3 Banking Questions for Chatbots

Voice-activated chatbots that provide account balances or expense categorization are useless. Here are the REAL questions chatbots need to answer.

More

What Financial Health Means to Me

A financial health metric could change the basis of competition in banking. At the least, it's an important tool for marketers.

More

The Fast Follower Fallacy

Don't believe the nonsense you read about a "fast-follower" strategy. You couldn't do it if you wanted, and you don't need to.

More

The Foolish Fantasies of Fintech/Bank Partnerships

Calls for banks to pair up with fintech companies are misguided, and what's happened so far doesn't remotely qualify as "partnerships."

More

An Open Letter to Fintech VCs

We expect fintech VCs to drink the Kool-Aid about sweeping, disruptive industry change. But when they try to feed us the Kool-Aid, we need to just say no.

More

How Big Is Simple?

Simple's CEO says if it were a traditional bank it would need 850 branches and 6,000 employees to support its customer base. But that can't be right.

More

Marketers Stop Making Sense

Marketers should put their money in the channels they consider to be the most effective, right? But they don't. Which doesn't make much sense, does it?

More