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Snarketing Archive

banking_platform

The Platformification of Banking

Banks that become a platform will create new revenue streams, diversification against downturns in core businesses, and a new type of consumer relationship.

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4-ways-bad-ux-hurting-seo2

Is The Customer Experience All It’s Cracked Up to Be?

What, exactly, is "the customer experience"? My take: Just a nonsense business term that reflects our desire to simplify the complex.

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chatbots

The Top 3 Banking Questions for Chatbots

Voice-activated chatbots that provide account balances or expense categorization are useless. Here are the REAL questions chatbots need to answer.

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scalepiggy

What Financial Health Means to Me

A financial health metric could change the basis of competition in banking. At the least, it's an important tool for marketers.

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leadership-failure

The Fast Follower Fallacy

Don't believe the nonsense you read about a "fast-follower" strategy. You couldn't do it if you wanted, and you don't need to.

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fintech_fantasy

The Foolish Fantasies of Fintech/Bank Partnerships

Calls for banks to pair up with fintech companies are misguided, and what's happened so far doesn't remotely qualify as "partnerships."

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VC

An Open Letter to Fintech VCs

We expect fintech VCs to drink the Kool-Aid about sweeping, disruptive industry change. But when they try to feed us the Kool-Aid, we need to just say no.

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simple

How Big Is Simple?

Simple's CEO says if it were a traditional bank it would need 850 branches and 6,000 employees to support its customer base. But that can't be right.

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sense_making_stop

Marketers Stop Making Sense

Marketers should put their money in the channels they consider to be the most effective, right? But they don't. Which doesn't make much sense, does it?

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mail

How Do Consumers Want to Receive Updates and Promotions?

More than half of consumers said they'd prefer to receive updates from companies they do business with through snail mail. Something fishy is going on here.

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millennial_selfie

It’s Time To Stop Treating Millennials as a Single Segment

From a banking perspective, the differences between sub-segments of Millennials are too big to ignore. Let's stop treating Millennials as a single segment.

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pink_floyd

3 Reasons Why Strategic Planning Efforts Fall Short (According to Pink Floyd)

Many companies are frustrated with their strategic planning efforts. The reasons why can be found on the back cover of Pink Floyd's Dark Side of the Moon.

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financial_health

How Credit Unions Can Win the Millennial Market

Millennials who join credit unions are different from other members of their generation. Winning this market requires an understanding of these differences.

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superbowl-ads-infographic_cutoff

Grading the 2016 Super Bowl Financial Services Commercials

Spoiler alert: All four of the financial services-related commercials shown during the 2016 Super Bowl get failing grades.

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personalLoans

Does It Really Matter What Retail Banking Consumers Want?

Financial marketers can rely too heavily on consumer research when crafting their strategy. Real innovation and differentiation results from a bold vision.

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brand_story

How Good Are You At Telling Your Bank’s Brand Story?

It's scary how many marketers think they effectively tell their brand's story, because research suggests otherwise.

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evil_bank

The Marketing Implications of Millennials’ Changing Views of Banks

The financial crisis of 2008-2009 helped to create a new villain in America: banks. That view is changing though, and it has big marketing implications.

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word-of-mouth-retro-640x400

The Coming Increased Importance of Word-Of-Mouth

As banking products become more self-relevant, WOM will increase and become an even more important source of customer acquisition.

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complaint

The Confusing State of Bank Customer Service

New survey data suggests banks' customer service is good, and that banks have no reason to mention the word "omnichannel" ever again.

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venmo_logo

The Future of Venmo

The key to Venmo's future is moving upstream in the P2P value chain--not into the retail/B2C environment.

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