The Financial Brand Forum 2015 – Over 800 attendees. 40 speakers. 3 days of strategy sessions and how-to workshops. Only 5 weeks left!

Snarketing Archive

Ron Shevlin has been a marketing consultant for more than 25 years, working with the leading financial services, consumer products, retail, and manufacturing firms in the world. He is a frequent speaker at industry conferences and events. Currently, Ron is a senior analyst at Aite Group where he specializes in retail banking issues including sales and marketing technologies, customer and marketing analytics, social media, customer experience and consumer behavior. You can contact Ron with your snide comments and snarky remarks or invite him speak at your event by sending him an email. You can also follow Ron on Twitter.

Samsung Galaxy S4 Displaying Facebook Application

Facebook’s Uphill P2P Battle

Facebook has huge hurdles to overcome to succeed with P2P payments, let alone evolve to take over large merchant and retail payments.



Can Banks Charge For Mobile Banking?

Banks and credit unions may be overlooking an easy opportunity to generate additional revenue: Charging customers/members for using the FI's mobile banking app.



Financial Health Is The New Marketing

Grading and monitoring consumers' financial health will become the new marketing in financial services.



Disposable Mobile Apps

Having a range of mobile apps will become an important part of FIs' marketing strategies. The fact that many people will dispose of these apps after using them isn't a bad thing.



What’s The Better Metric: Customer Satisfaction Or Net Promoter Score?

Think you know which metric is best predictor of customer retention — satisfaction, NPS or and customer effort score? Here are the facts.



Is Marketing Analytics On The Buzzword Bingo Board?

Marketing analytics is more than just deploying some advanced statistical techniques, but many banks and credit unions lack the critical skills to execute.



What Will It Take To Get Americans To Save More?

There is no killer app to get Americans to save more. But banks are just not doing enough to help their customers manage their money and their spending habits--and that's the real key to driving savings.



Life During Mobile Payments

You know how much easier my life would be if I could just write books and go on radio shows and speculate how great life could be as a result of new technologies--without having to deal with the realities of implementation?



Measuring Customer Loyalty In The 21st Century

Banks and credit unions need a new metric to gauge customer/member loyalty. Learn why the Referral Performance Score is superior to today's measures.



Omnichannel Delusions And Nonsense

All this discussion about omnichannel this or omnichannel that is nonsense. Perhaps it makes for interesting discussion in the IT department's break room. But it's totally useless in the executive team's board room.




To my delusional bank and credit union friends: Feel free to deceive yourselves into thinking that you provide superior service or that your "people" differentiate you.



Frontlining: Getting The Right Data To The Right Channel

The front line in the banking industry ain't what it used to be. Today, the primary point of influence is increasingly in the digital channel.



Why Is Social Media Marketing Failing?

There are two predominant explanations for why social media marketing is failing in financial services: 1) Poor execution, and 2) Wrong strategic context.



The New Product Development Dilemma In Banking

The new product dilemma: Larger banks are too big to turn the ship in a timely fashion, and smaller FIs have no one who knows how to turn the wheel.


Woman shopping dairy food in food store.

What Does It Mean To Shop Around For Financial Products?

The CFPB reported that nearly half of borrowers do not shop for a mortgage. That would depend on how you define "shop for."



A Sales Culture Is Not The Answer

Why are banks and credit unions obsessed with "instilling a sales culture?" — that's the last thing they need. Here's why.



Mobile Apps Are The Branches Of The Future

Vernon Hill said "no one wants a relationship with a computer screen." That may be true, but no one wants a relationship with a brick either.



UBS On Apple Pay: Drinking The Merchant Kool-Aid

UBS recently published a report titled The Empire Strikes Back: Retailers and Banks to Join Forces as Alternative to Apple Pay in 2015. The report is so full of misguided misconceptions that,…



Snarky + Marketing = Snarketing

We are proud to announce that Ron Shevlin, one of the banking industry's most respected thought leaders, has joined The Financial Brand.



A Lesson In Mobile Banking Economics

It doesn't matter how much less expensive mobile transactions are if they don't displace other channel transactions.