The right core strategy starts with understanding. Free eBook: Preparing For & Growing In The Future.   ACCESS NOW

Snarketing Archive

branch_design

The New Bank Branch Imperative

As the pundits yell and scream about the need for, and benefit of, simplicity in banking, the place to start may very well be in the branch.

More

culture_shift

Driving Culture Change for Innovation in Banks and Credit Unions

Financial institutions are rightfully focused on innovating and creating cultural change, but they're missing one important ingredient.

More

stagecoach2

3 Problems With The Wells Fargo Cross-Selling Scandal

There are plenty of things wrong with the Wells Fargo scam, but three things in particular are really screwed up about the whole mess.

More

squeeze

Escaping The Squeeze: 3 Forces Challenging Mid-Sized Banks And Credit Unions

Strategic planners are looking out and asking, "What could screw up our plans?" Here are three things threatening to squeeze community-based financial institutions.

More

money

Banks and Credit Unions Are Leaving Money on the Table

For a typical $1.5 billion financial institution, closing the performance gap could yield a 50% increase in non-interest income.

More

banking_platform

The Platformification of Banking

Banks that become a platform will create new revenue streams, diversification against downturns in core businesses, and a new type of consumer relationship.

More

4-ways-bad-ux-hurting-seo2

Is The Customer Experience All It’s Cracked Up to Be?

What, exactly, is "the customer experience"? My take: Just a nonsense business term that reflects our desire to simplify the complex.

More

chatbots

The Top 3 Banking Questions for Chatbots

Voice-activated chatbots that provide account balances or expense categorization are useless. Here are the REAL questions chatbots need to answer.

More

scalepiggy

What Financial Health Means to Me

A financial health metric could change the basis of competition in banking. At the least, it's an important tool for marketers.

More

leadership-failure

The Fast Follower Fallacy

Don't believe the nonsense you read about a "fast-follower" strategy. You couldn't do it if you wanted, and you don't need to.

More

fintech_fantasy

The Foolish Fantasies of Fintech/Bank Partnerships

Calls for banks to pair up with fintech companies are misguided, and what's happened so far doesn't remotely qualify as "partnerships."

More

VC

An Open Letter to Fintech VCs

We expect fintech VCs to drink the Kool-Aid about sweeping, disruptive industry change. But when they try to feed us the Kool-Aid, we need to just say no.

More

simple

How Big Is Simple?

Simple's CEO says if it were a traditional bank it would need 850 branches and 6,000 employees to support its customer base. But that can't be right.

More

sense_making_stop

Marketers Stop Making Sense

Marketers should put their money in the channels they consider to be the most effective, right? But they don't. Which doesn't make much sense, does it?

More

mail

How Do Consumers Want to Receive Updates and Promotions?

More than half of consumers said they'd prefer to receive updates from companies they do business with through snail mail. Something fishy is going on here.

More

millennial_selfie

It’s Time To Stop Treating Millennials as a Single Segment

From a banking perspective, the differences between sub-segments of Millennials are too big to ignore. Let's stop treating Millennials as a single segment.

More

pink_floyd

3 Reasons Why Strategic Planning Efforts Fall Short (According to Pink Floyd)

Many companies are frustrated with their strategic planning efforts. The reasons why can be found on the back cover of Pink Floyd's Dark Side of the Moon.

More

financial_health

How Credit Unions Can Win the Millennial Market

Millennials who join credit unions are different from other members of their generation. Winning this market requires an understanding of these differences.

More

superbowl-ads-infographic_cutoff

Grading the 2016 Super Bowl Financial Services Commercials

Spoiler alert: All four of the financial services-related commercials shown during the 2016 Super Bowl get failing grades.

More

personalLoans

Does It Really Matter What Retail Banking Consumers Want?

Financial marketers can rely too heavily on consumer research when crafting their strategy. Real innovation and differentiation results from a bold vision.

More