Segmentation Strategies Archive
Financial marketers often lump consumers with incomes over $100,000 into the same segment, but this is a big mistake.
The explosion of data analytics in financial marketing places new emphasis on automation and personalization — hinging on audience segmentation.
Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience expected.
Millennials switch banking providers more than any other segment, but who will they ultimately stay with when the music finally stops?
Money is personal, and how someone relates to it shifts dramatically over their lifetime. Here's how people's attitudes, behaviors and preferences change based on age.
Many Millennials will soon be buying homes and cars — purchases that require decent credit. But do traditional scoring models work for them?
With more Millennials going cashless, paperless and branchless, financial institutions must master marketing fintech tools to them.
As financial marketers have finally learned how to appeal to Millennials, a new generation is about to hit the banking industry: Generation Z.
With nearly 16 million Affluent Millennials in the US, financial marketers need a strategy that grows relationships with this profitable sub-segment.