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Sales Strategies Archive

Customers Chat One-to-One in Bank’s Virtual Facebook Branch

ASB’s real-time, person-to-person banking application is the first of its kind in the retail financial world.

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The Business Case for Onboarding

Every bank need to be communicating with customers aggressively during the instrumental 90 days after account opening.

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Angry Customers Are Gifts

Turn unsatisfied customers into happy brand evangelists using a service recovery strategy.

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Steal This Idea: The Ultimate In-Branch Conversation Starter

Here is an excellent way to spark conversations in your branches that is both simple and effective.

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Making Banking Easy Isn’t Easy

For the average consumer, banking is a chore akin to scrubbing the toilet. It’s something that has to be done whether one likes it or not, and most people don’t. There are…

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What Would You Find If You Went ‘Undercover?’

If you aren’t watching CBS’s new show Undercover Boss Sunday evenings, you should be. It’s an eye-opener about the kind of cultural disconnects that can develop between an organization's senior leadership at…

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Video: Crossing the Line With Cross-Selling

This parody video is pretty funny, so it must be hitting close to home. If you can't watch YouTube videos at work, you can (1) read the script below, and/or (2) get…

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