Online Strategies Archive
Despite consumer preference for digital engagement, banking continues to fall short of expectations for mobile and online account opening.
Ally Bank has built a market-leading online, mobile and tablet banking experience by listening to customers and through continuous testing.
As consumers open more accounts online or with a mobile device, banks and credit unions should use these digital benchmarks for success.
Banks and credit unions are not providing the same positive experience through digital channels as well as they do with personal channels.
Consumers say they'll branches as much if not more than they do today. But all indicators suggest the tide is shifting to digital channels.
Large investments in mobile and online services do not always translate into higher customer satisfaction or improved financial performance.