Mobile Strategies Archive
As financial institutions prepare to serve the digital consumer, they need to reconfigure branch networks and enhance digital capabilities.
Banks and credit unions must improve the onboarding and cross-selling of mobile banking consumers to maximize the value of this segment.
Functionality of mobile banking apps is table stakes. To stand out, banks and credit unions must design apps that are 'home page worthy.'
For consumers to move beyond basic mobile banking transactions, financial institutions must improve usability and address security concerns.
As consumers are using more channels, banks and credit unions need to provide consistent user experiences in branches and digitally.
The new Online Banking Report on Mobile Account Opening provides excellent guidance for organizations building a mobile-first model.
The importance of mobile banking capabilities helped push the bank switching rate up by more than 40% in the past six months.
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