Mobile Strategies Archive
Financial institutions need to follow the lead of retailers in building mobile banking applications, simplifying processes and design.
Many financial institutions lack a strong mobile banking strategic plan resulting in slow response to consumer needs.
The concept of 'bring your own device' (BYOD) is new to banking but is in response to new technology and expectations of digital consumers.
Could Visa's investment in LoopPay mark a shift in the payments landscape with new technology being embedded in mobile and wearable devices?
As financial institutions retool around digital consumers, they need to reconfigure branch networks and enhance their digital capabilities.
Banks and credit unions must improve the onboarding and cross-selling of mobile banking consumers to maximize the value of this segment.
Functionality of mobile banking apps is table stakes. To stand out, banks and credit unions must design apps that are 'home page worthy.'
For consumers to move beyond basic mobile banking transactions, financial institutions must improve usability and address security concerns.
As consumers are using more channels, banks and credit unions need to provide consistent user experiences in branches and digitally.
The new Online Banking Report on Mobile Account Opening provides excellent guidance for organizations building a mobile-first model.