Communication Strategies Archive
Millennials bank and communicate differently than previous generations, preferring mobile banking, alternative payments and digital channels.
Changes in product delivery, communication channels and competition have made a demographic-based targeting approach much less effective.
Banks, credit unions and other industries are using personalized videos linked to email to improve onboarding, cross-selling and retention.
Are you using all of the channels possible to migrate transactions and inquiries to your customer's mobile devices?