Communication Strategies Archive

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Is Coin Card Success in Jeopardy?

Despite high awareness and strong crowdfunding, the future of the Coin card is in doubt, showing the difficulty of innovation in payments.

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Simplicity in Banking is Anything But Simple

When will financial institutions realize that simplicity not only improves the customer experience, but it also reduces operational costs?

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Target Data Breach Can Be Opportunity for Banks

Banks and credit unions can turn a data breach into a communications opportunity to build trust and confidence.

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Demographics No Longer Effective For Financial Direct Marketing

Changes in product delivery, communication channels and competition have made a demographic-based targeting approach much less effective.

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Improving Bank Onboarding, Cross-Selling and Retention With Personalized Video

Banks, credit unions and other industries are using personalized videos linked to email to improve onboarding, cross-selling and retention.

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9 Ways Marketing Can Help Acquire New Mobile Banking Customers

Are you using all of the channels possible to migrate transactions and inquiries to your customer's mobile devices?

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QR Codes Are Mobile Gateway for Bank Marketers

Marketers are leveraging QR, or quick response, codes to drive prospects and customers to promotional content or to expand a conversation.

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