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Marketing Research & Reports Archive

What Gen X, Gen Y Think About Their Financial Situation

To better understand Gen X and Gen Y's current and future financial situation, the American Savings Education Council and AARP commissioned a survey with members of these two generations. The online survey…

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Credit Union Marketing Budgets: Too Much, Too Little?

The average marketing budget for most financial institutions (banks or credit unions) at any asset size should be around 0.1% of total assets. BofA, at $1.9 trillion, budgets $2.0 billion for marketing…

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Robbery statistics for Q1 2008

Here's the FBI's latest data on robberies of financial institutions for the first three months of 2008. Type of Institution Robberies % Commercial bank 1,399 87.2% Mutual savings bank 32 1.9% Savings…

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What Does The Future Hold For Paper Checks?

Please Note: This article contained survey polls that are no longer available. Our apologies.

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The “Convenience” Paradox

Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about branches and how they actually use them.…

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First Half of 2008 Shows Growth for Credit Unions

Member Growth: +1.3% to 88 million Savings: +7.0% to $676.9 billion Loans: +3.7% to $546.4 billion Investments: +17.3% to $167.0 billion Assets: +6.5% to $802.5 billion Net Worth: +5.62% to $88.6 billion…

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Rates Aren’t As Important As You Think

There’s an old adage in financial marketing: "It's all about the rate." Recent evidence from two different case studies suggests that’s wrong. Case Study #1 Take BankWest’s promotion to launch a new…

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A Fresh Stab at Ranking Financial Brands

Here are the results from the latest effort to determine which financial institutions have the strongest brands, this one from Bancography. Banks with assets > $30 billion Wells Fargo Bank, MN U.S.…

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Freeze! The Cold Hard Facts on Robberies 2006

Here is the FBI's official data on robberies of financial institutions, including injuries and deaths for 2006. TOTAL NUMBER OF ROBBERIES: 6,985 Bank robberies: 6,154 (88%) Credit union robberies: 521 (7%) Other…

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Datahead: Facts on TV and online financial ads

A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what's on other channels 33.5% talk with others in the…

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Credit Unions Utilization of YouTube Increases

Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for "credit union" on YouTube went…

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A look back at NewGround research from 2004

The Northwestern Financial Review ran a story back in 2004 on research conducted by financial consulting firm NewGround Resources. The study included 480 credit unions. From the article: Only 2% of those…

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The Harsh Truth About Word-of-Mouth Referrals

Three business professors did a formal experiment after reading an article about Net Promoter Scores (NPS). They did two separate studies: one involving 9,900 customers of a telecom company, and another involving…

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