Marketing Research Archive
eChecking accounts are free as long as you don't use any ‘retro style’ checking features like writing checks or visiting branches.
Any bank or credit union that wants to win Gen Y consumers had better build a mobile-centric strategy or they will likely fall short.
Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.
Consumers’ shopping patterns reveal that those who “must have” mobile banking are also more likely to require access to surcharge-free ATMs.
Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize banks.
How effective is your institution at selling additional products to new checking account customers?
What motivates consumers to switch banks? The data from this three-year study will change the way you market your checking accounts.
Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure wane.
9 out of 10 financial institutions believe big data will separate the winners from the losers in banking, but hurdles hinder progress.
When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.
The complexities involved with implementing a cross-channel personalization platform can be overwhelming, but this breakdown makes it easy.
You'd think consumers who go for bank promotions might be your stereotypical deal-seekers and bargain hunters. But you'd be wrong…
Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.