Marketing Research Archive
A handful of small institutions offer “rewards” checking accounts, yet these accounts over-perform because consumers choose them more often.
Most online shoppers perfer to open DDA accounts in traditional channels, but bad online experiences contribute to shoppers’ multichannel behavior.
Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.
When does data analytics cross the line? Consumers worry this commonplace practice might become an invasion of privacy.
Among consumers shopping around for a new checking relationship, those who still love checks opt for premium accounts.
What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?
It’s clear that without free checking products, big banks are pushing many mass market shoppers to other institutions.
Most national banks have killed free checking because people will pay fees for branch convenience. Are they setting the trend for the rest of the industry?
Many traditional financial institutions offer mobile peer-to-peer payment services, but do a poor job marketing it.
New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.
Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives easier.
Financial institutions offer expedited bill payment services through their online banking systems… but not their mobile banking apps?? It doesn't make any sense.
One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.
When switching banks, only 8% of shoppers indicated they must have mobile check deposit.
Consumers are excluding online banks from consideration at an alarming rate.
A combination of mobile banking and high fees and conspired to lower consumer demand for overdraft protection services.
J.D. Power’s annual consumer satisfaction study shows regional and midsize banks still outperform their bigger brethren, but the gap is closing.
Mobile wallets will revolutionize payments. But what do consumers know, what are they afraid of, and who are they counting on to provide what they want?