Marketing Research Archive
When switching banks, only 8% of shoppers indicated they must have mobile check deposit.
Consumers are excluding online banks from consideration at an alarming rate.
A combination of mobile banking and high fees and conspired to lower consumer demand for overdraft protection services.
J.D. Power’s annual consumer satisfaction study shows regional and midsize banks still outperform their bigger brethren, but the gap is closing.
Mobile wallets will revolutionize payments. But what do consumers know, what are they afraid of, and who are they counting on to provide what they want?
Growth in online deposits has clearly slowed. The question is, does this reflect product maturation? Or just a temporary pause caused by low interest rates?
A series of surveys reveals that US consumers continue to harbor a huge chip on their shoulders against banks whom they hold responsible for the Great Recession.
Only three years ago, nearly a quarter of consumers demanded interest on their checking balances. These days, less than 1 in 10 say it's a a deal-breaker.
Based on 2012 industry results, bank marketers should be taking a bow. But loans (and income more generally) are going to be harder to come by. What's next?
Many marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance? Or are there other metrics you should be measuring instead?
While bank industry revenue is at record levels, revenue growth has been hard to find, though 2013 will afford some modest top-line growth.
Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.
This in-depth look at the financial state of US consumers paints a dire picture. Roughly 1 in 2 wouldn't survive three months if a crisis arose.