Marketing Research Archive
Bank customers say they value having a bank branch close by, but nearly half visit their branch fewer than five times per year.
What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.
Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.
Cisco has released findings from a broad, multi-channel study, gauging consumer preferences for branches, mobile, video and social.
Mobile services and the underbanked are two hot topics right now, but some financial marketers see opportunity in combining strategies vs. tackling them separately.
Do consumers know what they're getting into when they sign up for overdraft coverage? This study says no.
A study by J.D. Power & Associates explores three critical challenges facing banks — all directly impacting the customer experience.
A huge global banking study shows that customer “satisfaction” doesn’t translate to loyalty. 65% of banking consumers are satisfied, but only 51% won't switch.
Americans are ready to abandon cash and checks, as physical payment tools are increasingly viewed as frustrating and inconvenient. Is your financial institution ready?
This exhaustive study compares satisfaction levels with retail banks across consumers in 11 different U.S. regions. Who scored the highest? The lowest? Find out here.
Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.
A new research report from Javelin shows tablet adoption in the retail banking industry growing to 40% by 2016.
73% of consumers view branches as a primary link to their bank… 60% are wary of social channels… 40% are annoyed by how difficult banking is. See all the study's datapoints.
Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the second year in a row.
But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.