Marketing Research Archive
A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.
This huge study will tell everything you'll ever want to know about unbanked and underbanked consumers in the U.S.
A study on consumer confidence in the financial industry reports that 9% fewer Americans trust their banks than did six months ago.
A study shows how technology is making it easier for credit unions to challenge big banks dominance in the “convenience” category.
A pair of banking studies tell a tale of two fee models: banks are jacking fees and raising requirements, while credit unions desperately try to avoid following suit.
The Economist has the most exhaustive journalistic exploration of retail banking ever undertaken — a sprawling series of essays totaling over 20,000 words!
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
This massive Ernst & Young survey of nearly 30,000 bank customers around the world reveals a host of insights and patterns behind their behavior.
Bank customers say they value having a bank branch close by, but nearly half visit their branch fewer than five times per year.
What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.
Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.
Cisco has released findings from a broad, multi-channel study, gauging consumer preferences for branches, mobile, video and social.
Mobile services and the underbanked are two hot topics right now, but some financial marketers see opportunity in combining strategies vs. tackling them separately.
Do consumers know what they're getting into when they sign up for overdraft coverage? This study says no.