Marketing Research Archive

personal_financial_management

Are Personal Financial Management Tools Sticky?

Do consumers care about PFM when they think about switching banks? Some do, but not many.

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nervous_guy

Majority Of Americans Still Hold A Grudge Against Banks

A series of surveys reveals that US consumers continue to harbor a huge chip on their shoulders against banks whom they hold responsible for the Great Recession.

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debt_mountain

Consumers Descend From Debt Mountain

Consumer lending has improved, but the outlook remains muted due to high home loan-to-value.

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apy

Fewer Consumers Interested In Interest-Bearing Checking Accounts

Only three years ago, nearly a quarter of consumers demanded interest on their checking balances. These days, less than 1 in 10 say it's a a deal-breaker.

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whats_next

Congratulations, Banking Industry Earnings Improve… Now For The Encore?

Based on 2012 industry results, bank marketers should be taking a bow. But loans (and income more generally) are going to be harder to come by. What's next?

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writing_check

Should Banks Charge Fees For Check Writing?

Among consumers shopping for new checking accounts, interest in writing unlimited checks is declining. It's not a selling point anymore.

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head_scratcher

Should Financial Marketers Measure Net Promoter Scores?

Many marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance? Or are there other metrics you should be measuring instead?

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revenue_growth

Record Revenue For Banks, But Flat Growth – What’s Ahead?

While bank industry revenue is at record levels, revenue growth has been hard to find, though 2013 will afford some modest top-line growth.

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dime_penny_chart

Banks Edge Out Credit Unions In War For Deposits

Big banks are growing deposits faster than credit unions, but not by much. A free, 40-page PDF report looks at deposit, demographic, and economic trends across the U.S.

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mobile_banking

Mobile Banking Now Vital To Customer Acquisition

Mobile banking used to be a value-added service that differentiated one bank from another. Now mobile banking drives consumer demand.

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2013_state_of_bank_credit_union_marketing_icon

2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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more_fees_more_defectors

The Tightrope Between Checking Fees And Consumer Defections

Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.

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fiscal_cliff

Nearly Half Of America Is On The Brink Of Financial Disaster

This in-depth look at the financial state of US consumers paints a dire picture. Roughly 1 in 2 wouldn't survive three months if a crisis arose.

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big_data_empty_pool

The Empty Promise Of Big Data

An expert on banking analytics outlines 3 reasons financial marketers should dodge the “big data” trap and dump the term completely. A good discussion ensues.

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what_is_big_data_icon

Big Data: Big Opportunity In Banking… Or Big B.S.?

Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of information?

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big_data_question

Is Banking Really Ready For Big Data?

Financial marketers had better master advanced data analytics, or the promises of the red hot "big data" trend could pass them by.

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emerging_technologies

Emerging Technologies In Retail Banking: The Long Road Ahead

Retail bankers underestimate the tech changes needed to thrive in a digital age and are ill prepared for what lies ahead, according to a new report.

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google_banking_trends

Google Trends Reveal Banking Insights, Social Media Zeitgeist

Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.

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cracked_trust

Measuring ‘Trust’ In Banking: A Misguided Metric

Why financial marketers should disregard studies about levels of consumer trust in the banking industry.

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prepaid_cards

Insights Into Prepaid Card Market Yield Competitive Ammo

A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.

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