Marketing Research Archive

what_is_big_data_icon

Big Data: Big Opportunity In Banking… Or Big B.S.?

Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of information?

More

big_data_question

Is Banking Really Ready For Big Data?

Financial marketers had better master advanced data analytics, or the promises of the red hot "big data" trend could pass them by.

More

emerging_technologies

Emerging Technologies In Retail Banking: The Long Road Ahead

Retail bankers underestimate the tech changes needed to thrive in a digital age and are ill prepared for what lies ahead, according to a new report.

More

google_banking_trends

Google Trends Reveal Banking Insights, Social Media Zeitgeist

Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.

More

cracked_trust

Measuring ‘Trust’ In Banking: A Misguided Metric

Why financial marketers should disregard studies about levels of consumer trust in the banking industry.

More

prepaid_cards

Insights Into Prepaid Card Market Yield Competitive Ammo

A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.

More

free_checking_dead

Free Checking Steps Closer To The Graveyard

The number of financial institutions offering free checking dropped by nearly half last year, putting the once-popular account on death row.

More

underbanked_vs_unbanked

The Comprehensive Guide To The Un- And Underbanked

This huge study will tell everything you'll ever want to know about unbanked and underbanked consumers in the U.S.

More

visa_mastercard

Credit Card Customers Happier With Fewer Changes

A report on current drivers of satisfaction with credit cards looks at everything from problem resolution and social media, to channel use and rewards programs.

More

broken_trust

Megabanks Lose More Consumer Trust While Community Institutions Make Gains

A study on consumer confidence in the financial industry reports that 9% fewer Americans trust their banks than did six months ago.

More

big_small

Killer Online Services Can Level The Playing Field For Smaller Institutions

A study shows how technology is making it easier for credit unions to challenge big banks dominance in the “convenience” category.

More

global_finance_safest_bank_award

World’s 50 Safest Banks Include Few From U.S.

According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.

More

fee_illustration

Banks Jack Fees As Credit Unions Cling To Free Checking

A pair of banking studies tell a tale of two fee models: banks are jacking fees and raising requirements, while credit unions desperately try to avoid following suit.

More

economist_magazine

Must Read: The Economist’s Ultra Deep Dive Into Retail Banking

The Economist has the most exhaustive journalistic exploration of retail banking ever undertaken — a sprawling series of essays totaling over 20,000 words!

More

ignored

Gen-Y ‘Turned Off’ By Banks, Worried About Finances

Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.

More

ey_stats

Who’s Using Banks? For What? Who’s Switching? And Why?

This massive Ernst & Young survey of nearly 30,000 bank customers around the world reveals a host of insights and patterns behind their behavior.

More

canada_unhappy

Canadians Less Satisfied With Their Banks

Canadian consumers aren’t happy with retail banks. Irritated by fees and concerned about reliability of banks, satisfaction scores are sagging.

More

love_hate_branches

The Branch Paradox: Consumers Say One Thing, Do Another

Bank customers say they value having a bank branch close by, but nearly half visit their branch fewer than five times per year.

More

ball_and_chain

One In Five Consider Switching Banks, But Obstacles Hold Them Back

What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.

More

social_media_explorer_bank_industry_conversation_report

The Conversation Report: A Banking Industry Social Media Study

What are US consumers saying about banks in social media channels? And how can financial marketers best manage these conversations? Find out in this massive 112-page report.

More