Marketing Research & Reports Archive
Bankers assume people switch over service, rates or fees, but those aren't the #1 reason.
Don't kill free checking or roll out new fees without first looking at the results of this research study.
83% will or have switched banks… 1 in 4 bankers say innovation isn't important… These facts, plus more graphs, charts and numbers for financial marketers.
Satisfaction and loyalty among small business banking customers declines for two straight years.
Find out what a study of 15,000 North Americans revealed about banking habits.
A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have…
For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in customer service, according to the J.D. Power…