Marketing Research Archive
A series of surveys reveals that US consumers continue to harbor a huge chip on their shoulders against banks whom they hold responsible for the Great Recession.
Only three years ago, nearly a quarter of consumers demanded interest on their checking balances. These days, less than 1 in 10 say it's a a deal-breaker.
Based on 2012 industry results, bank marketers should be taking a bow. But loans (and income more generally) are going to be harder to come by. What's next?
Many marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance? Or are there other metrics you should be measuring instead?
While bank industry revenue is at record levels, revenue growth has been hard to find, though 2013 will afford some modest top-line growth.
Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.
This in-depth look at the financial state of US consumers paints a dire picture. Roughly 1 in 2 wouldn't survive three months if a crisis arose.
Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of information?
Retail bankers underestimate the tech changes needed to thrive in a digital age and are ill prepared for what lies ahead, according to a new report.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.