Marketing Research Archive
A study by J.D. Power & Associates explores three critical challenges facing banks — all directly impacting the customer experience.
A huge global banking study shows that customer “satisfaction” doesn’t translate to loyalty. 65% of banking consumers are satisfied, but only 51% won't switch.
Americans are ready to abandon cash and checks, as physical payment tools are increasingly viewed as frustrating and inconvenient. Is your financial institution ready?
This exhaustive study compares satisfaction levels with retail banks across consumers in 11 different U.S. regions. Who scored the highest? The lowest? Find out here.
Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.
A new research report from Javelin shows tablet adoption in the retail banking industry growing to 40% by 2016.
73% of consumers view branches as a primary link to their bank… 60% are wary of social channels… 40% are annoyed by how difficult banking is. See all the study's datapoints.
Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the second year in a row.
But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.
An exhaustive report from comScore tackles tough questions about the digital banking space. It’s a must-read.
Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
Bank marketers believe consumers are stressed and panicky. As a result, 87% feel their job has become harder, and 34% have seen marketing cutbacks.
See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list. Are you one of them?
Consumers say they are more satisfied with banks and credit unions, and are less likely to switch when compared with last year. Are things starting to turn around?
The Financial Brand invites you to participate in this important survey about the state of marketing in the retail banking sector.