Marketing Research Archive

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Should Financial Marketers Measure Net Promoter Scores?

Many marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance? Or are there other metrics you should be measuring instead?

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Record Revenue For Banks, But Flat Growth – What’s Ahead?

While bank industry revenue is at record levels, revenue growth has been hard to find, though 2013 will afford some modest top-line growth.

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Banks Edge Out Credit Unions In War For Deposits

Big banks are growing deposits faster than credit unions, but not by much. A free, 40-page PDF report looks at deposit, demographic, and economic trends across the U.S.

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Mobile Banking Now Vital To Customer Acquisition

Mobile banking used to be a value-added service that differentiated one bank from another. Now mobile banking drives consumer demand.

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2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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The Tightrope Between Checking Fees And Consumer Defections

Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.

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Nearly Half Of America Is On The Brink Of Financial Disaster

This in-depth look at the financial state of US consumers paints a dire picture. Roughly 1 in 2 wouldn't survive three months if a crisis arose.

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The Empty Promise Of Big Data

An expert on banking analytics outlines 3 reasons financial marketers should dodge the “big data” trap and dump the term completely. A good discussion ensues.

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Big Data: Big Opportunity In Banking… Or Big B.S.?

Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of information?

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Is Banking Really Ready For Big Data?

Financial marketers had better master advanced data analytics, or the promises of the red hot "big data" trend could pass them by.

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Emerging Technologies In Retail Banking: The Long Road Ahead

Retail bankers underestimate the tech changes needed to thrive in a digital age and are ill prepared for what lies ahead, according to a new report.

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Google Trends Reveal Banking Insights, Social Media Zeitgeist

Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.

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Measuring ‘Trust’ In Banking: A Misguided Metric

Why financial marketers should disregard studies about levels of consumer trust in the banking industry.

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Insights Into Prepaid Card Market Yield Competitive Ammo

A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.

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Free Checking Steps Closer To The Graveyard

The number of financial institutions offering free checking dropped by nearly half last year, putting the once-popular account on death row.

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The Comprehensive Guide To The Unbanked and Underbanked

This huge study will tell everything you'll ever want to know about unbanked and underbanked consumers in the U.S.

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Credit Card Customers Happier With Fewer Changes

A report on current drivers of satisfaction with credit cards looks at everything from problem resolution and social media, to channel use and rewards programs.

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Megabanks Lose More Consumer Trust While Community Institutions Make Gains

A study on consumer confidence in the financial industry reports that 9% fewer Americans trust their banks than did six months ago.

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Killer Online Services Can Level The Playing Field For Smaller Institutions

A study shows how technology is making it easier for credit unions to challenge big banks dominance in the “convenience” category.

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World’s 50 Safest Banks Include Few From U.S.

According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.

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