Marketing Research Archive

love_hate_branches

The Branch Paradox: Consumers Say One Thing, Do Another

Bank customers say they value having a bank branch close by, but nearly half visit their branch fewer than five times per year.

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One In Five Consider Switching Banks, But Obstacles Hold Them Back

What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.

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The Conversation Report: A Banking Industry Social Media Study

What are US consumers saying about banks in social media channels? And how can financial marketers best manage these conversations? Find out in this massive 112-page report.

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The Mobile Banking Imperative

Mobile banking is no longer just a point of differentiation among banks and credit unions. It is fast becoming a basic consumer expectation.

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Big Bank Customers With $675 Billion In Deposits Itching To Switch

Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.

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digital_banking

Big Study Examines Retail Banking Channel Preferences

Cisco has released findings from a broad, multi-channel study, gauging consumer preferences for branches, mobile, video and social.

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Targeting Underbanked Consumers With Mobile Banking Solutions

Mobile services and the underbanked are two hot topics right now, but some financial marketers see opportunity in combining strategies vs. tackling them separately.

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Overdraft America: Consumer Utilization, Confusion And Concerns

Do consumers know what they're getting into when they sign up for overdraft coverage? This study says no.

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Overdraft Showdown: How The Big Banks Stack Up

Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.

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Cracking The Code On 3 Major Customer Experience Trends In Retail Banking

A study by J.D. Power & Associates explores three critical challenges facing banks — all directly impacting the customer experience.

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Just Because Banking Customers Are ‘Satisfied’ Doesn’t Mean They Won’t Switch

A huge global banking study shows that customer “satisfaction” doesn’t translate to loyalty. 65% of banking consumers are satisfied, but only 51% won't switch.

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money_envelope

The Unbanked vs. The Superbanked

At the far extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are heavy users, what Scarborough Research calls the "superbanked."

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money_shot

Survey Shows Americans Ready For Digital Wallets In A Cashless Society

Americans are ready to abandon cash and checks, as physical payment tools are increasingly viewed as frustrating and inconvenient. Is your financial institution ready?

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Customer Service Champs: JD Power Ranks U.S. Retail Banks

This exhaustive study compares satisfaction levels with retail banks across consumers in 11 different U.S. regions. Who scored the highest? The lowest? Find out here.

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mobile_banking

Mobile Banking Set To Explode, Here’s What Marketers Need to Know

Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.

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Javelin Identifies BofA, Citi And USAA As Top Tablet Banks

A new research report from Javelin shows tablet adoption in the retail banking industry growing to 40% by 2016.

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Global Retail Banking Study Serves Buffet Of Tasty Factoids

73% of consumers view branches as a primary link to their bank… 60% are wary of social channels… 40% are annoyed by how difficult banking is. See all the study's datapoints.

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trust

Study Shows Consumers Distrust Banks More Than Any Other Industry

Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the second year in a row.

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Customers Leave BofA and Wells Fargo, But Half Switch To Another Big Bank

But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.

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Study Raises New Questions About Bank Transfer Day Fee-asco

The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.

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