Marketing Research Archive
A pair of banking studies tell a tale of two fee models: banks are jacking fees and raising requirements, while credit unions desperately try to avoid following suit.
The Economist has the most exhaustive journalistic exploration of retail banking ever undertaken — a sprawling series of essays totaling over 20,000 words!
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
This massive Ernst & Young survey of nearly 30,000 bank customers around the world reveals a host of insights and patterns behind their behavior.
Bank customers say they value having a bank branch close by, but nearly half visit their branch fewer than five times per year.
What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.
Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.
Cisco has released findings from a broad, multi-channel study, gauging consumer preferences for branches, mobile, video and social.
Mobile services and the underbanked are two hot topics right now, but some financial marketers see opportunity in combining strategies vs. tackling them separately.
Do consumers know what they're getting into when they sign up for overdraft coverage? This study says no.
A study by J.D. Power & Associates explores three critical challenges facing banks — all directly impacting the customer experience.
A huge global banking study shows that customer “satisfaction” doesn’t translate to loyalty. 65% of banking consumers are satisfied, but only 51% won't switch.
Americans are ready to abandon cash and checks, as physical payment tools are increasingly viewed as frustrating and inconvenient. Is your financial institution ready?
This exhaustive study compares satisfaction levels with retail banks across consumers in 11 different U.S. regions. Who scored the highest? The lowest? Find out here.