Articles About Marketing Research
What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be adding?
Fee sensitive shoppers choose small financial institutions, while big banks are winning the word-of-mouth referral race.
Research reveals consumers want more than they get from financial services. Enhanced technologies and better banking relationships top the list.
The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.
The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.
Financial shoppers that aren't particularly interested in any specific account features are most likely to choose a regional bank.
Three experts share their insights on the changing face of customer data analytics in the financial industry.
Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.
Reloadable debit cards are an alternative for those consumers who don't write checks.