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Marketing Research & Reports Archive

People Bank Online, But Prefer Branches for Service

Find out what a study of 15,000 North Americans revealed about banking habits.

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Ranking Banking Brands: Who’s on Top in 2010?

Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks, thrifts and credit unions.…

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2010 Brand Rankings for Credit Unions

Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks and credit unions. The…

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Spy on Your AdWords Competitors with SpyFu

Look up what any bank or credit union in the world spends on Google AdWords advertising.

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How-To: Google AdWords Basics for Banks and Credit Unions

A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have…

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Datahead: Channels, Checks, Trust & Trends

Delivery channels by generation… Levels of consumer trust… Breakdown of NSF and overdraft fee income… Search for home equity slows to a trickle… Much more.

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Datahead: Gen-Y’s Money Woes

Half of Gen-Y feels financial stress… 45% say their situation is bad… 1 in 3 think things are worse.

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Datahead: Returning to Normal?

[articlead] $600 million: Amount spent by some 1,000 lobbyists on the financial reform Act. — Center for Responsive Politics 35% of people would gladly leave their big bank if it were easier.…

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Datahead: Profit, Promotions, NSF and More…

1 in 2 checking accounts are unprofitable… 36% of credit unions are unprofitable… US banks charged $30B in NSF fees in 2007…

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Retail Banking Loyalty, Image Decline 4 Years Straight

For a fourth consecutive year, customer loyalty and perceptions of brand image among retail banking customers continue to decline, primarily due to low marks in customer service, according to the J.D. Power…

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Free Checking Not Dead Yet at Credit Unions

"With free checking accounts becoming less prevalent in national banks, credit unions can be an invaluable resource for the average consumer." — Greg McBride, Bankrate.com According to a study by Bankrate.com, 39…

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Datahead: Opt-in, Reg E, Innovation, More…

[articlead] 34% Number of big bank customers who say they ‘definitely will not’ switch during the next 12 months. — ABA Bank Marketing Magazine 1.4% Growth in credit union membership in 2009.…

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Death Panel for America’s Smallest Credit Unions?

Credit unions are celebrated for their smallness much more often than they are maligned by the ABA for their bigness. They are frequently lauded by the mainstream press, Congress and money management…

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Survey Proves Value of Online Banking, Bill Pay

In the 2010 Consumer Billing and Payment Trends report, Fiserv, a leading financial technology company, shares the results of its survey involving 3,029 internet consumers. The 2010 survey shows online banking, bill…

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Checking Study Confirms Trends, Raises Questions

comScore’s 2010 State of Online Banking report validates some widely accepted beliefs among financial marketers, namely that people are shifting more and more of their routine transactions online and away from offline…

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Apparently They Think You’re All Liars

Bank credibility suffers, few Americans find statements by financial institutions believable It's no surprise then that very few Americans say they believe financial institutions. But the researchers at Harris decided to go…

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What Strings to Attach to High-Interest Checking?

With rewards checking accounts projected to become a more popular option for deposits in coming years, Bankrate.com has released its first annual 2010 Rewards Checking Survey. The survey takes a look at…

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Big Bank Brands, Big Consumer Contradictions

Three separate studies indicate there are significant contradictions between how big bank brands are valued, what consumers feel about large financial institutions, and where consumers choose to bring their deposits. Big bank…

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A Simple Competitive Recon Tactic in Retail Banking

Here's the hypothetical: a potential new customer has moved to your area and is seeking basic information to help them select their new bank. How would you stack up against six of…

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Datahead: Brand More Important Than Rates, Products

36% of a financial consumer's decision is driven by the bank's brand image. - J.D. Power 65% said bank brand is now equally as important or more so than price when selecting…

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