Marketing Research Archive

overdraft_showdown

Overdraft Showdown: How The Big Banks Stack Up

Overdraft services have become a critical competitive lever in the war for retail deposits. Big banks are walking a tightrope between profits and cranky customers.

More

cracking_the_code

Cracking The Code On 3 Major Customer Experience Trends In Retail Banking

A study by J.D. Power & Associates explores three critical challenges facing banks — all directly impacting the customer experience.

More

2012_global_banking_study

Just Because Banking Customers Are ‘Satisfied’ Doesn’t Mean They Won’t Switch

A huge global banking study shows that customer “satisfaction” doesn’t translate to loyalty. 65% of banking consumers are satisfied, but only 51% won't switch.

More

money_envelope

The Unbanked vs. The Superbanked

At the far extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are heavy users, what Scarborough Research calls the "superbanked."

More

money_shot

Survey Shows Americans Ready For Digital Wallets In A Cashless Society

Americans are ready to abandon cash and checks, as physical payment tools are increasingly viewed as frustrating and inconvenient. Is your financial institution ready?

More

2012_us_retail_banking_satisfaction_study

Customer Service Champs: JD Power Ranks U.S. Retail Banks

This exhaustive study compares satisfaction levels with retail banks across consumers in 11 different U.S. regions. Who scored the highest? The lowest? Find out here.

More

mobile_banking

Mobile Banking Set To Explode, Here’s What Marketers Need to Know

Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.

More

nab_bank_ipad_app

Javelin Identifies BofA, Citi And USAA As Top Tablet Banks

A new research report from Javelin shows tablet adoption in the retail banking industry growing to 40% by 2016.

More

icon

Global Retail Banking Study Serves Buffet Of Tasty Factoids

73% of consumers view branches as a primary link to their bank… 60% are wary of social channels… 40% are annoyed by how difficult banking is. See all the study's datapoints.

More

trust

Study Shows Consumers Distrust Banks More Than Any Other Industry

Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the second year in a row.

More

off_switch_outlined

Customers Leave BofA and Wells Fargo, But Half Switch To Another Big Bank

But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.

More

greedy_banker_bastards

Study Raises New Questions About Bank Transfer Day Fee-asco

The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.

More

mouse_hand

Special Report: State of Online Services in Banking

An exhaustive report from comScore tackles tough questions about the digital banking space. It’s a must-read.

More

grumpy_customer

Customers Hold Grudge With Referrals Against The Banks That Blew Their Trust

Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.

More

quote_icon

What’s The Single Biggest Financial Marketing Issue In 2012?

What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.

More

2012_financial_marketing_survey

2012 State of Bank & Credit Union Marketing

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.

More

cmo_study_anxiety

CMO Study: Consumer Anxiety Straining Bank Marketing Communications

Bank marketers believe consumers are stressed and panicky. As a result, 87% feel their job has become harder, and 34% have seen marketing cutbacks.

More

no_1

Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU

See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list. Are you one of them?

More

thumbs_up_down_blue

Despite Turbulent Year, Consumers Are More Satisfied With Banks & Credit Unions

Consumers say they are more satisfied with banks and credit unions, and are less likely to switch when compared with last year. Are things starting to turn around?

More

2012_financial_marketing_survey

2012 Financial Marketing Survey: 20 Questions About This Year

The Financial Brand invites you to participate in this important survey about the state of marketing in the retail banking sector.

More