Marketing Research Archive
Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of information?
Retail bankers underestimate the tech changes needed to thrive in a digital age and are ill prepared for what lies ahead, according to a new report.
Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.
A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.
This huge study will tell everything you'll ever want to know about unbanked and underbanked consumers in the U.S.
A study on consumer confidence in the financial industry reports that 9% fewer Americans trust their banks than did six months ago.
A study shows how technology is making it easier for credit unions to challenge big banks dominance in the “convenience” category.
A pair of banking studies tell a tale of two fee models: banks are jacking fees and raising requirements, while credit unions desperately try to avoid following suit.
The Economist has the most exhaustive journalistic exploration of retail banking ever undertaken — a sprawling series of essays totaling over 20,000 words!
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
This massive Ernst & Young survey of nearly 30,000 bank customers around the world reveals a host of insights and patterns behind their behavior.
Bank customers say they value having a bank branch close by, but nearly half visit their branch fewer than five times per year.
What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.