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Marketing Research Archive

mobile_photo_check_deposit

Few Bank Shoppers Say Mobile Check Deposit Is A ‘Must Have’

When switching banks, only 8% of shoppers indicated they must have mobile check deposit.

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Online Banks Losing Their Shine, Consumers Shun Them In Searches

Consumers are excluding online banks from consideration at an alarming rate.

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Mobile Tools, High Fees Quash Demand For Overdraft Protection

A combination of mobile banking and high fees and conspired to lower consumer demand for overdraft protection services.

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Consumer Satisfaction With Banks Improves Significantly For First Time In Years

J.D. Power’s annual consumer satisfaction study shows regional and midsize banks still outperform their bigger brethren, but the gap is closing.

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The Mobile Moment: What It Takes To Win The Digital Wallet Race

Mobile wallets will revolutionize payments. But what do consumers know, what are they afraid of, and who are they counting on to provide what they want?

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Online Deposit Growth Slows: Temporary Pause Or Long-Term Plateau

Growth in online deposits has clearly slowed. The question is, does this reflect product maturation? Or just a temporary pause caused by low interest rates?

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Are Personal Financial Management Tools Sticky?

Do consumers care about PFM when they think about switching banks? Some do, but not many.

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nervous_guy

Majority Of Americans Still Hold A Grudge Against Banks

A series of surveys reveals that US consumers continue to harbor a huge chip on their shoulders against banks whom they hold responsible for the Great Recession.

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Consumers Descend From Debt Mountain

Consumer lending has improved, but the outlook remains muted due to high home loan-to-value.

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apy

Fewer Consumers Interested In Interest-Bearing Checking Accounts

Only three years ago, nearly a quarter of consumers demanded interest on their checking balances. These days, less than 1 in 10 say it's a a deal-breaker.

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whats_next

Congratulations, Banking Industry Earnings Improve… Now For The Encore?

Based on 2012 industry results, bank marketers should be taking a bow. But loans (and income more generally) are going to be harder to come by. What's next?

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Should Banks Charge Fees For Check Writing?

Among consumers shopping for new checking accounts, interest in writing unlimited checks is declining. It's not a selling point anymore.

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Should Financial Marketers Measure Net Promoter Scores?

Many marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance? Or are there other metrics you should be measuring instead?

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Record Revenue For Banks, But Flat Growth – What’s Ahead?

While bank industry revenue is at record levels, revenue growth has been hard to find, though 2013 will afford some modest top-line growth.

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Banks Edge Out Credit Unions In War For Deposits

Big banks are growing deposits faster than credit unions, but not by much. A free, 40-page PDF report looks at deposit, demographic, and economic trends across the U.S.

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mobile_banking

Mobile Banking Now Vital To Customer Acquisition

Mobile banking used to be a value-added service that differentiated one bank from another. Now mobile banking drives consumer demand.

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2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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The Tightrope Between Checking Fees And Consumer Defections

Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.

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fiscal_cliff

Nearly Half Of America Is On The Brink Of Financial Disaster

This in-depth look at the financial state of US consumers paints a dire picture. Roughly 1 in 2 wouldn't survive three months if a crisis arose.

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big_data_empty_pool

The Empty Promise Of Big Data

An expert on banking analytics outlines 3 reasons financial marketers should dodge the “big data” trap and dump the term completely. A good discussion ensues.

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