Articles About Marketing Research
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.
Consumers holler about all the features they want their checking accounts to have. But when they finally switch, fees wind up driving their decision.
Financial marketers need to pick up their digital analytics and start shoveling the goldmine of data available to them in multiple channels.
National banks are winning more consumers who want to bank digitally because people believe big banks have better mobile banking solutions.
It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.
Consumers expect financial institutions to understand needs and offer proactive solutions based on big data insights. Are marketers ready?
A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.
Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.
Tips, advice and insights for financial institutions struggling to decipher the role and relevance of big data in banking.
With all the attention heaped on mobile banking these days, it’s easy to dismiss the importance of the web-based online banking experience.
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.