Marketing Research Archive

10_vulnerable_big_bank_brands

Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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gift

Rewards Checking Accounts Help Small Banks and Credit Unions Compete

A handful of small institutions offer “rewards” checking accounts, yet these accounts over-perform because consumers choose them more often.

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Bad Online Experiences Explain Why Banking Consumers Use Other Channels

Most online shoppers perfer to open DDA accounts in traditional channels, but bad online experiences contribute to shoppers’ multichannel behavior.

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gen_why

Why Gen-Y Opens Accounts In Branches And Not Online

Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.

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private_keep_out

Banks’ Power to Mine Data Frightens, Intrigues Consumers

When does data analytics cross the line? Consumers worry this commonplace practice might become an invasion of privacy.

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premium_checking

Bank Switchers Who Love Checks Willing to Pay More Fees

Among consumers shopping around for a new checking relationship, those who still love checks opt for premium accounts.

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brain_science

The Culture of Borrowing and Debt: An Ethnographic Approach

What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?

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white_flag

Big Banks Surrender Mass Market Consumers To Other Institutions

It’s clear that without free checking products, big banks are pushing many mass market shoppers to other institutions.

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stacking_coins

Big Bank Customers Pay For Branch and ATM Convenience

Most national banks have killed free checking because people will pay fees for branch convenience. Are they setting the trend for the rest of the industry?

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p2p

Banks and Credit Unions Are Winning Mobile P2P Users

Many traditional financial institutions offer mobile peer-to-peer payment services, but do a poor job marketing it.

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Banks and Credit Unions Must Get Into the Mobile POS Game Now

New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.

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knight_armor

The Crusade to Keep Banking Personal in a Virtual World

Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives easier.

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no_love_no_loyalty

Majority Of Bank Customers At Risk Of Switching

Within the next six months, 1 in 10 retail banking customers say they will likely leave their bank, and four others say they aren't sure if they'lll stay or go.

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fast_money_madness

Consumers Assume Mobile Banking Bill Pay Is Fast, But It Isn’t

Financial institutions offer expedited bill payment services through their online banking systems… but not their mobile banking apps?? It doesn't make any sense.

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protest_fist

Bank Switchers Insist They Must Have Branches

Consumers actively searching for a new banking provider still feel strongly that branches are an essential component in their' switching calculus.

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hispanic_mortgage

Huge Potential For Hispanic Home Loans… If Lenders Can Get It Right

One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.

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mobile_photo_check_deposit

Few Bank Shoppers Say Mobile Check Deposit Is A ‘Must Have’

When switching banks, only 8% of shoppers indicated they must have mobile check deposit.

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online_bank_ghost_town

Online Banks Losing Their Shine, Consumers Shun Them In Searches

Consumers are excluding online banks from consideration at an alarming rate.

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overdraft

Mobile Tools, High Fees Quash Demand For Overdraft Protection

A combination of mobile banking and high fees and conspired to lower consumer demand for overdraft protection services.

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jd_power

Consumer Satisfaction With Banks Improves Significantly For First Time In Years

J.D. Power’s annual consumer satisfaction study shows regional and midsize banks still outperform their bigger brethren, but the gap is closing.

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