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Marketing Research Archive

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Gen-Y Needs Help Most With Their Managing Debts

A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.

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Consumers Say Banks Put Lip in Their Service

Only 27% of consumers believe their bank truly values them as a customer. 4 out of 5 consumers feel banks lack the basic ability to provide a good experience.

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Consumer Loyalty in Banking Pays Big Dividends on Sales Growth

The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.

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Are Branches Doomed By Mobile Banking?

Most consumers can imagine they’ll bank 100% digitally in the future, even those who love branches and check writing.

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Age Trumps Income When Targeting Checking Account Consumers

The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.

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Meh… Consumers Who Don’t Care Choose Regional Banks

Financial shoppers that aren't particularly interested in any specific account features are most likely to choose a regional bank.

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Google Data Reveals Banking Trends

The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.

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Q&A Interview: 3 Experts on Data Analytics in Banking

Three experts share their insights on the changing face of customer data analytics in the financial industry.

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Who Cares About Debit Reward Cards?

Financial institutions offer checking account features that few consumers care about. All people really want is mobile banking and free ATMs.

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Direct Banks Are Winning Mobile-Centric Consumers

Because online/direct banks don't have any branches, consumers assume they must have better mobile banking.

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Consumer Trust in Global Financial Institutions: Better, But Still Bad

Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.

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Cash, Check or Text: How Americans Pay Each Other

A national survey from Fiserv sheds light on consumers' personal payment habits.

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Why Consumers Choose and Use Reloadable Debit Cards

Reloadable debit cards are an alternative for those consumers who don't write checks.

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Young Consumers Need Bank Branches

Adults under 30 are less likely avoid bank branches than older consumers, and aren’t as interested in opening accounts online.

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Women Switching Banks Need Branches More Than Men

One in four women over the age of 50 say branches are their primary concern when switching banks. How should financial marketers respond?

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Mining the CFPB Complaint Database to Improve Your Customer Experience

Sallie Mae learns a hard lesson in the importance of customer experience analytics. If they had been paying attention, they could have seen all their CX problems coming.

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Why Gen-Y Is Passing You By

Small institutions are losing the battle for young consumers even though their checking accounts are just as good as those at big banks. Why is that?

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Why Well-Heeled Consumers Give Banks The Boot

Many banks and credit unions provide fat-cats with personal banking services that regular Joes don’t receive. So what makes affluent consumers switch?

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Blind Rage Has Left the Building

If consumers hold a grudge against financial institutions for the Great Recession, think again. Big national banks are winning the word-of-mouth referral race.

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Consumers’ Love Free ATMs (and What Small Institutions Need to Do About It)

Small institutions must promote surcharge-free ATM access to meet consumers’ demands, and should consider ATM fee rebates for high value customers.

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