Marketing Research & Reports Archive
A study shows how technology is making it easier for credit unions to challenge big banks dominance in the “convenience” category.
A pair of banking studies tell a tale of two fee models: banks are jacking fees and raising requirements, while credit unions desperately try to avoid following suit.
The Economist has the most exhaustive journalistic exploration of retail banking ever undertaken — a sprawling series of essays totaling over 20,000 words!
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
This massive Ernst & Young survey of nearly 30,000 bank customers around the world reveals a host of insights and patterns behind their behavior.
What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.
Cisco has released findings from a broad, multi-channel study, gauging consumer preferences for branches, mobile, video and social.
A huge global banking study shows that customer “satisfaction” doesn’t translate to loyalty. 65% of banking consumers are satisfied, but only 51% won't switch.
Americans are ready to abandon cash and checks, as physical payment tools are increasingly viewed as frustrating and inconvenient. Is your financial institution ready?
This exhaustive study compares satisfaction levels with retail banks across consumers in 11 different U.S. regions. Who scored the highest? The lowest? Find out here.
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.
73% of consumers view branches as a primary link to their bank… 60% are wary of social channels… 40% are annoyed by how difficult banking is. See all the study's datapoints.
Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the second year in a row.
But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.
An exhaustive report from comScore tackles tough questions about the digital banking space. It’s a must-read.
Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.