Marketing Research Archive

granny_computer

Grandma Wants Online Billpay

Seniors want online banking and bill pay, but the mobile channel is still reserved mostly for young whippersnappers.

More

melt_ice

Consumers Icy Feelings Toward Bankers Finally Starting to Thaw

A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite yet.

More

graduation_piggy_bank

August Is The Best Time to Market Student Checking Accounts

Interest in student checking accounts peaks in late summer. Help students avoid fees and you can open more accounts before kids go back to school.

More

5_miles

Bank Switchers, Branch Locations and ‘The Five-Mile Rule’

Over half of consumers shopping for a new bank only consider institutions within 5 miles of their location. But one segment doesn't care if they have to drive 50 miles. Who are they?

More

lies_greed_corruption_fraud

Consumers Slow to Forgive Financial Industry’s Sins

Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.

More

deal_plate

Top 10 Reasons Consumers Decide to Switch Banks

Bank Transfer Day whipped consumers up into a frothy mob, turning fees into the #1 hot-button issue. But fees don't torque consumers like they once did.

More

busted_piggy_bank

The Consumers Most Likely to Overdraw Their Account Aren’t Who You Think

You'd think that people with the lowest average balances are those who overdraw their accounts most often, but that's not the case.

More

raining_data

Big Data and Credit Unions: Machine Learning in Member Transactions

Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial cooperatives?

More

10_vulnerable_big_bank_brands

Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

More

gift

Rewards Checking Accounts Help Small Banks and Credit Unions Compete

A handful of small institutions offer “rewards” checking accounts, yet these accounts over-perform because consumers choose them more often.

More

web_fail

Bad Online Experiences Explain Why Banking Consumers Use Other Channels

Most online shoppers perfer to open DDA accounts in traditional channels, but bad online experiences contribute to shoppers’ multichannel behavior.

More

gen_why

Why Gen-Y Opens Accounts In Branches And Not Online

Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.

More

private_keep_out

Banks’ Power to Mine Data Frightens, Intrigues Consumers

When does data analytics cross the line? Consumers worry this commonplace practice might become an invasion of privacy.

More

premium_checking

Bank Switchers Who Love Checks Willing to Pay More Fees

Among consumers shopping around for a new checking relationship, those who still love checks opt for premium accounts.

More

brain_science

The Culture of Borrowing and Debt: An Ethnographic Approach

What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?

More

white_flag

Big Banks Surrender Mass Market Consumers To Other Institutions

It’s clear that without free checking products, big banks are pushing many mass market shoppers to other institutions.

More

stacking_coins

Big Bank Customers Pay For Branch and ATM Convenience

Most national banks have killed free checking because people will pay fees for branch convenience. Are they setting the trend for the rest of the industry?

More

p2p

Banks and Credit Unions Are Winning Mobile P2P Users

Many traditional financial institutions offer mobile peer-to-peer payment services, but do a poor job marketing it.

More

card_swipe

Banks and Credit Unions Must Get Into the Mobile POS Game Now

New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.

More

knight_armor

The Crusade to Keep Banking Personal in a Virtual World

Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives easier.

More