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Marketing Research & Reports Archive

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Banks Edge Out Credit Unions In War For Deposits

Big banks are growing deposits faster than credit unions, but not by much. A free, 40-page PDF report looks at deposit, demographic, and economic trends across the U.S.

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2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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The Tightrope Between Checking Fees And Consumer Defections

Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.

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Nearly Half Of America Is On The Brink Of Financial Disaster

This in-depth look at the financial state of US consumers paints a dire picture. Roughly 1 in 2 wouldn't survive three months if a crisis arose.

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Emerging Technologies In Retail Banking: The Long Road Ahead

Retail bankers underestimate the tech changes needed to thrive in a digital age and are ill prepared for what lies ahead, according to a new report.

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Google Trends Reveal Banking Insights, Social Media Zeitgeist

Using Google Trends, bank and credit union marketers can find a wealth of information right at their fingertips.

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Measuring ‘Trust’ In Banking: A Misguided Metric

Why financial marketers should disregard studies about levels of consumer trust in the banking industry.

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Insights Into Prepaid Card Market Yield Competitive Ammo

A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.

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Free Checking Steps Closer To The Graveyard

The number of financial institutions offering free checking dropped by nearly half last year, putting the once-popular account on death row.

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The Comprehensive Guide To The Unbanked and Underbanked

This huge study will tell everything you'll ever want to know about unbanked and underbanked consumers in the U.S.

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Credit Card Customers Happier With Fewer Changes

A report on current drivers of satisfaction with credit cards looks at everything from problem resolution and social media, to channel use and rewards programs.

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Megabanks Lose More Consumer Trust While Community Institutions Make Gains

A study on consumer confidence in the financial industry reports that 9% fewer Americans trust their banks than did six months ago.

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Killer Online Services Can Level The Playing Field For Smaller Institutions

A study shows how technology is making it easier for credit unions to challenge big banks dominance in the “convenience” category.

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World’s 50 Safest Banks Include Few From U.S.

According to a study from Global Finance magazine, European banks are significantly safer than their American peers. Only five U.S. banks made the list.

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Banks Jack Fees As Credit Unions Cling To Free Checking

A pair of banking studies tell a tale of two fee models: banks are jacking fees and raising requirements, while credit unions desperately try to avoid following suit.

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Must Read: The Economist’s Ultra Deep Dive Into Retail Banking

The Economist has the most exhaustive journalistic exploration of retail banking ever undertaken — a sprawling series of essays totaling over 20,000 words!

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Gen-Y ‘Turned Off’ By Banks, Worried About Finances

Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.

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Who’s Using Banks? For What? Who’s Switching? And Why?

This massive Ernst & Young survey of nearly 30,000 bank customers around the world reveals a host of insights and patterns behind their behavior.

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Canadians Less Satisfied With Their Banks

Canadian consumers aren’t happy with retail banks. Irritated by fees and concerned about reliability of banks, satisfaction scores are sagging.

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One In Five Consider Switching Banks, But Obstacles Hold Them Back

What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.

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