Marketing Research Archive
When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.
The complexities involved with implementing a cross-channel personalization platform can be overwhelming, but this breakdown makes it easy.
You'd think consumers who go for bank promotions might be your stereotypical deal-seekers and bargain hunters. But you'd be wrong…
Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.
In the last year, the percent of smartphone owners making mobile payments grew by 36%.
This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right now.
When consumers look for new a bank, they consistently pick institutions with branch and ATM locations near where they work or live.
By bringing various data streams together, financial marketers can leverage powerful insights to target consumers with maximum precision.
Are reloadable debit cards a viable alternative to checking accounts? Or are they a solution for the unbanked? Here's what the data says.
The banking industry is losing its stranglehold on consumers’ cash management tools, and mobile P2P payments are one of the key battles.
48% of consumers looking for a new checking account eliminate at least one institution. Why? Four out of five cite a previous bad experience.
44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.
This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.
What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be adding?
Fee sensitive shoppers choose small financial institutions, while big banks are winning the word-of-mouth referral race.
Research reveals consumers want more than they get from financial services. Enhanced technologies and better banking relationships top the list.