Marketing Research Archive

atm

Consumers’ Love Free ATMs (and What Small Institutions Need to Do About It)

Small institutions must promote surcharge-free ATM access to meet consumers’ demands, and should consider ATM fee rebates for high value customers.

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The State of Checking Account Consumers in 2013

A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.

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Profitable Depositors Expect Free Services That Banks Are Eliminating

A lucrative segment of consumers wants free checking and savings, but many banks are killing these services. Are they shooting themselves in the foot?

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gas

Most Bank Customers Think They Pay Little or No Fees

In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at all.

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granny_computer

Grandma Wants Online Billpay

Seniors want online banking and bill pay, but the mobile channel is still reserved mostly for young whippersnappers.

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melt_ice

Consumers Icy Feelings Toward Bankers Finally Starting to Thaw

A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite yet.

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August Is The Best Time to Market Student Checking Accounts

Interest in student checking accounts peaks in late summer. Help students avoid fees and you can open more accounts before kids go back to school.

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5_miles

Bank Switchers, Branch Locations and ‘The Five-Mile Rule’

Over half of consumers shopping for a new bank only consider institutions within 5 miles of their location. But one segment doesn't care if they have to drive 50 miles. Who are they?

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Consumers Slow to Forgive Financial Industry’s Sins

Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.

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Top 10 Reasons Consumers Decide to Switch Banks

Bank Transfer Day whipped consumers up into a frothy mob, turning fees into the #1 hot-button issue. But fees don't torque consumers like they once did.

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busted_piggy_bank

The Consumers Most Likely to Overdraw Their Account Aren’t Who You Think

You'd think that people with the lowest average balances are those who overdraw their accounts most often, but that's not the case.

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Big Data and Credit Unions: Machine Learning in Member Transactions

Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial cooperatives?

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Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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gift

Rewards Checking Accounts Help Small Banks and Credit Unions Compete

A handful of small institutions offer “rewards” checking accounts, yet these accounts over-perform because consumers choose them more often.

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Bad Online Experiences Explain Why Banking Consumers Use Other Channels

Most online shoppers perfer to open DDA accounts in traditional channels, but bad online experiences contribute to shoppers’ multichannel behavior.

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gen_why

Why Gen-Y Opens Accounts In Branches And Not Online

Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.

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private_keep_out

Banks’ Power to Mine Data Frightens, Intrigues Consumers

When does data analytics cross the line? Consumers worry this commonplace practice might become an invasion of privacy.

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premium_checking

Bank Switchers Who Love Checks Willing to Pay More Fees

Among consumers shopping around for a new checking relationship, those who still love checks opt for premium accounts.

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brain_science

The Culture of Borrowing and Debt: An Ethnographic Approach

What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?

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white_flag

Big Banks Surrender Mass Market Consumers To Other Institutions

It’s clear that without free checking products, big banks are pushing many mass market shoppers to other institutions.

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