Marketing Research Archive
A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite yet.
Interest in student checking accounts peaks in late summer. Help students avoid fees and you can open more accounts before kids go back to school.
Over half of consumers shopping for a new bank only consider institutions within 5 miles of their location. But one segment doesn't care if they have to drive 50 miles. Who are they?
Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.
You'd think that people with the lowest average balances are those who overdraw their accounts most often, but that's not the case.
Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial cooperatives?
The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.
A handful of small institutions offer “rewards” checking accounts, yet these accounts over-perform because consumers choose them more often.
Most online shoppers perfer to open DDA accounts in traditional channels, but bad online experiences contribute to shoppers’ multichannel behavior.
Financial marketers often assume Gen-Y is the most likely segment to open checking accounts online. Turns out that's not true, and here's why.
When does data analytics cross the line? Consumers worry this commonplace practice might become an invasion of privacy.
Among consumers shopping around for a new checking relationship, those who still love checks opt for premium accounts.
What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?
It’s clear that without free checking products, big banks are pushing many mass market shoppers to other institutions.
Most national banks have killed free checking because people will pay fees for branch convenience. Are they setting the trend for the rest of the industry?
Many traditional financial institutions offer mobile peer-to-peer payment services, but do a poor job marketing it.
New tools and solutions could marginalize financial institutions if they don't figure out mobile point-of-sale payments before it's too late.
Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives easier.