Marketing Research Archive

generation_y

Young Consumers Need Bank Branches

Adults under 30 are less likely avoid bank branches than older consumers, and aren’t as interested in opening accounts online.

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proud_woman

Women Switching Banks Need Branches More Than Men

One in four women over the age of 50 say branches are their primary concern when switching banks. How should financial marketers respond?

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data_mining

Mining the CFPB Complaint Database to Improve Your Customer Experience

Sallie Mae learns a hard lesson in the importance of customer experience analytics. If they had been paying attention, they could have seen all their CX problems coming.

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gen_y_passing_you_by

Why Gen-Y Is Passing You By

Small institutions are losing the battle for young consumers even though their checking accounts are just as good as those at big banks. Why is that?

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rich_snob

Why Well-Heeled Consumers Give Banks The Boot

Many banks and credit unions provide fat-cats with personal banking services that regular Joes don’t receive. So what makes affluent consumers switch?

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secret_whisper_ear

Blind Rage Has Left the Building

If consumers hold a grudge against financial institutions for the Great Recession, think again. Big national banks are winning the word-of-mouth referral race.

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atm

Consumers’ Love Free ATMs (and What Small Institutions Need to Do About It)

Small institutions must promote surcharge-free ATM access to meet consumers’ demands, and should consider ATM fee rebates for high value customers.

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state_of_checking_consumers

The State of Checking Account Consumers in 2013

A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.

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shoot_your_own_foot

Profitable Depositors Expect Free Services That Banks Are Eliminating

A lucrative segment of consumers wants free checking and savings, but many banks are killing these services. Are they shooting themselves in the foot?

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gas

Most Bank Customers Think They Pay Little or No Fees

In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at all.

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granny_computer

Grandma Wants Online Billpay

Seniors want online banking and bill pay, but the mobile channel is still reserved mostly for young whippersnappers.

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melt_ice

Consumers Icy Feelings Toward Bankers Finally Starting to Thaw

A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite yet.

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graduation_piggy_bank

August Is The Best Time to Market Student Checking Accounts

Interest in student checking accounts peaks in late summer. Help students avoid fees and you can open more accounts before kids go back to school.

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5_miles

Bank Switchers, Branch Locations and ‘The Five-Mile Rule’

Over half of consumers shopping for a new bank only consider institutions within 5 miles of their location. But one segment doesn't care if they have to drive 50 miles. Who are they?

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lies_greed_corruption_fraud

Consumers Slow to Forgive Financial Industry’s Sins

Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.

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deal_plate

Top 10 Reasons Consumers Decide to Switch Banks

Bank Transfer Day whipped consumers up into a frothy mob, turning fees into the #1 hot-button issue. But fees don't torque consumers like they once did.

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busted_piggy_bank

The Consumers Most Likely to Overdraw Their Account Aren’t Who You Think

You'd think that people with the lowest average balances are those who overdraw their accounts most often, but that's not the case.

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raining_data

Big Data and Credit Unions: Machine Learning in Member Transactions

Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial cooperatives?

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10_vulnerable_big_bank_brands

Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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gift

Rewards Checking Accounts Help Small Banks and Credit Unions Compete

A handful of small institutions offer “rewards” checking accounts, yet these accounts over-perform because consumers choose them more often.

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