Marketing Research Archive
40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.
The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.
Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers' decisions.
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.
Consumers holler about all the features they want their checking accounts to have. But when they finally switch, fees wind up driving their decision.
Financial marketers need to pick up their digital analytics and start shoveling the goldmine of data available to them in multiple channels.
National banks are winning more consumers who want to bank digitally because people believe big banks have better mobile banking solutions.
It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.
A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.
Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.