Marketing Research Archive
Financial marketers need to pick up their digital analytics and start shoveling the goldmine of data available to them in multiple channels.
National banks are winning more consumers who want to bank digitally because people believe big banks have better mobile banking solutions.
It's easier to get consumers to adopt digital delivery if your eStatements are better than your existing paper statements.
A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.
Gen Y consumers say they are the least likely age group to be comfortable with an account built purely around electronic channels.
Tips, advice and insights for financial institutions struggling to decipher the role and relevance of big data in banking.
With all the attention heaped on mobile banking these days, it’s easy to dismiss the importance of the web-based online banking experience.
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.
eChecking accounts are free as long as you don't use any ‘retro style’ checking features like writing checks or visiting branches.
Any bank or credit union that wants to win Gen Y consumers had better build a mobile-centric strategy or they will likely fall short.
Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.
Consumers’ shopping patterns reveal that those who “must have” mobile banking are also more likely to require access to surcharge-free ATMs.
Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize banks.
How effective is your institution at selling additional products to new checking account customers?