Marketing Research & Reports Archive
Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize banks.
Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure wane.
Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.
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What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be adding?
Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.
In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at all.
A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite yet.
Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.
The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.
What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?
Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives easier.
One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.
J.D. Power’s annual consumer satisfaction study shows regional and midsize banks still outperform their bigger brethren, but the gap is closing.