Marketing Research & Reports Archive
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.
A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.
Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize banks.
Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure wane.
Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.
This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right now.
This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.
What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be adding?
Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.
In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at all.
A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite yet.
Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.
The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.