Marketing Research & Reports Archive
This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right now.
This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.
What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be adding?
Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.
In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at all.
A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite yet.
Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.
The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.
What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?
Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives easier.
One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.
J.D. Power’s annual consumer satisfaction study shows regional and midsize banks still outperform their bigger brethren, but the gap is closing.
Mobile wallets will revolutionize payments. But what do consumers know, what are they afraid of, and who are they counting on to provide what they want?
A series of surveys reveals that US consumers continue to harbor a huge chip on their shoulders against banks whom they hold responsible for the Great Recession.
Many marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance? Or are there other metrics you should be measuring instead?