Marketing Research Archive

20_dollar_bill

Age Trumps Income When Targeting Checking Account Consumers

The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.

More

meh

Meh… Consumers Who Don’t Care Choose Regional Banks

Financial shoppers that aren't particularly interested in any specific account features are most likely to choose a regional bank.

More

google

Google Data Reveals Banking Trends

The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.

More

3_questions

Q&A Interview: 3 Experts on Data Analytics in Banking

Three experts share their insights on the changing face of customer data analytics in the financial industry.

More

debit_card_closeup

Who Cares About Debit Reward Cards?

Financial institutions offer checking account features that few consumers care about. All people really want is mobile banking and free ATMs.

More

mobile_consumer

Direct Banks Are Winning Mobile-Centric Consumers

Because online/direct banks don't have any branches, consumers assume they must have better mobile banking.

More

trust

Consumer Trust in Global Financial Institutions: Better, But Still Bad

Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.

More

cash_receipt

Cash, Check or Text: How Americans Pay Each Other

A national survey from Fiserv sheds light on consumers' personal payment habits.

More

debit_cards

Why Consumers Choose and Use Reloadable Debit Cards

Reloadable debit cards are an alternative for those consumers who don't write checks.

More

generation_y

Young Consumers Need Bank Branches

Adults under 30 are less likely avoid bank branches than older consumers, and aren’t as interested in opening accounts online.

More

proud_woman

Women Switching Banks Need Branches More Than Men

One in four women over the age of 50 say branches are their primary concern when switching banks. How should financial marketers respond?

More

data_mining

Mining the CFPB Complaint Database to Improve Your Customer Experience

Sallie Mae learns a hard lesson in the importance of customer experience analytics. If they had been paying attention, they could have seen all their CX problems coming.

More

gen_y_passing_you_by

Why Gen-Y Is Passing You By

Small institutions are losing the battle for young consumers even though their checking accounts are just as good as those at big banks. Why is that?

More

rich_snob

Why Well-Heeled Consumers Give Banks The Boot

Many banks and credit unions provide fat-cats with personal banking services that regular Joes don’t receive. So what makes affluent consumers switch?

More

secret_whisper_ear

Blind Rage Has Left the Building

If consumers hold a grudge against financial institutions for the Great Recession, think again. Big national banks are winning the word-of-mouth referral race.

More

atm

Consumers’ Love Free ATMs (and What Small Institutions Need to Do About It)

Small institutions must promote surcharge-free ATM access to meet consumers’ demands, and should consider ATM fee rebates for high value customers.

More

state_of_checking_consumers

The State of Checking Account Consumers in 2013

A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.

More

shoot_your_own_foot

Profitable Depositors Expect Free Services That Banks Are Eliminating

A lucrative segment of consumers wants free checking and savings, but many banks are killing these services. Are they shooting themselves in the foot?

More

gas

Most Bank Customers Think They Pay Little or No Fees

In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at all.

More

granny_computer

Grandma Wants Online Billpay

Seniors want online banking and bill pay, but the mobile channel is still reserved mostly for young whippersnappers.

More