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Marketing Research & Reports Archive

global_banking_study

Global Consumer Banking Study Offers Truckload of Insights for Everyone

This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right now.

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powerpoint

107 PowerPoint Infographics For Financial Marketing Presentations

This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.

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consumer_satisfaction

Satisfaction Barometer Reveals Consumers’ Banking Desires and Drivers

What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be adding?

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hiding_face

Gen-Y Needs Help Most With Their Managing Debts

A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.

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google

Google Data Reveals Banking Trends

The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.

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trust

Consumer Trust in Global Financial Institutions: Better, But Still Bad

Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.

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cash_receipt

Cash, Check or Text: How Americans Pay Each Other

A national survey from Fiserv sheds light on consumers' personal payment habits.

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state_of_checking_consumers

The State of Checking Account Consumers in 2013

A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.

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gas

Most Bank Customers Think They Pay Little or No Fees

In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at all.

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melt_ice

Consumers Icy Feelings Toward Bankers Finally Starting to Thaw

A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite yet.

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lies_greed_corruption_fraud

Consumers Slow to Forgive Financial Industry’s Sins

Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.

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10_vulnerable_big_bank_brands

Angry Big Bank Customers Could Put $230 Billion In Play

The ten largest retail bank brands in the U.S. stand to lose a combined $92 billion in deposits next year. Smells like opportunity for everyone else.

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brain_science

The Culture of Borrowing and Debt: An Ethnographic Approach

What are people’s philosophy and attitudes toward loans and debt? And how can financial marketers respond to their basic emotional needs in the lending process?

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knight_armor

The Crusade to Keep Banking Personal in a Virtual World

Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives easier.

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no_love_no_loyalty

Majority Of Bank Customers At Risk Of Switching

Within the next six months, 1 in 10 retail banking customers say they will likely leave their bank, and four others say they aren't sure if they'lll stay or go.

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hispanic_mortgage

Huge Potential For Hispanic Home Loans… If Lenders Can Get It Right

One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.

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jd_power

Consumer Satisfaction With Banks Improves Significantly For First Time In Years

J.D. Power’s annual consumer satisfaction study shows regional and midsize banks still outperform their bigger brethren, but the gap is closing.

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cmb_mobile_wallets

The Mobile Moment: What It Takes To Win The Digital Wallet Race

Mobile wallets will revolutionize payments. But what do consumers know, what are they afraid of, and who are they counting on to provide what they want?

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nervous_guy

Majority Of Americans Still Hold A Grudge Against Banks

A series of surveys reveals that US consumers continue to harbor a huge chip on their shoulders against banks whom they hold responsible for the Great Recession.

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head_scratcher

Should Financial Marketers Measure Net Promoter Scores?

Many marketers like the simplicity of net promoter scores. But do these numbers correlate with business performance? Or are there other metrics you should be measuring instead?

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