Marketing Research Archive

global_banking_study

Global Consumer Banking Study Offers Truckload of Insights for Everyone

This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right now.

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Branch Visibility Sways Most Shoppers to Larger Institutions

When consumers look for new a bank, they consistently pick institutions with branch and ATM locations near where they work or live.

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Blending Data to Target Banking Consumers With Pinpoint Precision

By bringing various data streams together, financial marketers can leverage powerful insights to target consumers with maximum precision.

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Who Wants a Reloadable Debit Card vs. a Checking Account?

Are reloadable debit cards a viable alternative to checking accounts? Or are they a solution for the unbanked? Here's what the data says.

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Mobile P2P Is Growing, But Banks and Credit Unions Are Losing the Race

The banking industry is losing its stranglehold on consumers’ cash management tools, and mobile P2P payments are one of the key battles.

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Data Proves Bad Banking Experiences Hurt Customer Acquisition

48% of consumers looking for a new checking account eliminate at least one institution. Why? Four out of five cite a previous bad experience.

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Consumers Shop For Checking Accounts With Email Alerts

44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.

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107 PowerPoint Infographics For Financial Marketing Presentations

This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.

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Satisfaction Barometer Reveals Consumers’ Banking Desires and Drivers

What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be adding?

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Why Some Consumers Like Big Banks and Others Like Small Credit Unions

Fee sensitive shoppers choose small financial institutions, while big banks are winning the word-of-mouth referral race.

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Room for Improvement: Consumers Expect More From Financial Institutions

Research reveals consumers want more than they get from financial services. Enhanced technologies and better banking relationships top the list.

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Consumer Checking Account Trendwatch 2014

Checking account features that make banking more convenient and accessible will continue to gain traction in 2014… and that means mobile.

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Top 10 Checking Account Shopping Trends in 2013

In 2013, over 500,000 consumers visited FindABetterBank to shop for a new checking account. Here are 10 trends to wrap-up the year.

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Gen-Y Needs Help Most With Their Managing Debts

A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.

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Consumers Say Banks Put Lip in Their Service

Only 27% of consumers believe their bank truly values them as a customer. 4 out of 5 consumers feel banks lack the basic ability to provide a good experience.

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Consumer Loyalty in Banking Pays Big Dividends on Sales Growth

The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.

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Are Branches Doomed By Mobile Banking?

Most consumers can imagine they’ll bank 100% digitally in the future, even those who love branches and check writing.

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Age Trumps Income When Targeting Checking Account Consumers

The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.

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Meh… Consumers Who Don’t Care Choose Regional Banks

Financial shoppers that aren't particularly interested in any specific account features are most likely to choose a regional bank.

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google

Google Data Reveals Banking Trends

The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.

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