Marketing Research Archive
The "2016 Retail Banking Trends & Predictions Report" provides the most thorough analysis of the industry's future that's available today.
In 2016, big data's focus will shift from IT-driven infrastructure projects to business-driven solutions, resulting in operational efficiencies and top-line growth.
An annual retail banking forecast of trends compiled from 100 global financial services leaders and industry analysts.
The mobile channel continues to gain ground with consumers, but satisfaction levels and word-of-mouth referrals are all linked with the branch experience.
Consumers remain frustrated with megabanks, and those ready to switch are putting $649 billion in deposits and over $30 billion in revenues in jeopardy.
A study finds that consumers using digital banking channels are more loyal and satisfied than those using branches who are more susceptible to switch.
Big data could revolutionize banking —from marketing to sales and service— if banks adopt new skills, strategies and a mobile-first mindset.
This exclusive annual study breaks down Google search trends in the banking industry — what people are looking for and when.
In the Digital Age, there are three types of data that have become crucial for financial marketers to capture, analyze and integrate.
The opportunity to segment, personalize and automate email marketing is huge… only if financial institutions can wrangle their data securely.
There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers disagree.
To satisfy the digital consumer, financial institutions must provide digital account opening capabilities for mobile users and in branches.
When banks provide personal attention, key satisfaction indicators skyrocket. But many retail financial institutions are missing the mark.
What are banks doing to make people crabby and complain? New online tools from the CFPB lets anyone dig through big banks' dirty laundry.