Marketing Research Archive
More than half of consumers shopping for new checking accounts say that they need their new financial institution to provide mobile banking.
Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.
Bank and credit union marketers need to get more sophisticated with how they track the sources of sales, especially in digital channels.
Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?
Smaller banks and credit unions struggling to reach their growth goals need to embrace the power of data, analytics and segmentation.
A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S.
Women dislike checking account fees more than men, and are willing to go to greater lengths to avoid them.
40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.