Marketing Research Archive

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The Mobile Hub of Gen Y’s Omni-Channel Banking Behavior

Any bank or credit union that wants to win Gen Y consumers had better build a mobile-centric strategy or they will likely fall short.

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Gen Y Hopes Their Next Bank Helps Them Budget Better

Half of all Gen Y consumers looking to switch banks want their next institution to offer online personal financial management (PFM) tools.

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Digital Bankers Aren’t All Mobile… They Want Easy Access to Cash Too

Consumers’ shopping patterns reveal that those who “must have” mobile banking are also more likely to require access to surcharge-free ATMs.

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Consumer Satisfaction With Banks Soars, But Midsize Institutions Aren’t Keeping Up

Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize banks.

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Afraid of Being Pushy? Consumers Actually Want You To Cross-Sell Them

How effective is your institution at selling additional products to new checking account customers?

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Do You Know Why Consumers Really Shop for Checking Accounts?

What motivates consumers to switch banks? The data from this three-year study will change the way you market your checking accounts.

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Trust in Financial Services Still Stuck in the Doghouse

Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure wane.

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Get Ready For Mobile Account Opening

Consumers will soon expect everything to be mobile — 9% already expect to open their new checking account from their mobile device.

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Big Data: Profitability, Potential and Problems in Banking

9 out of 10 financial institutions believe big data will separate the winners from the losers in banking, but hurdles hinder progress.

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4 Ways to Compete for Mobile Payments

If banks and credit unions can't keep payments tied to people's primary accounts, mobile tech will cut them out of the loop.

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Prepare for Rising Rates Before It’s Too Late

More consumers will be shopping online for interest-bearing checking accounts. Are you poised to compete?

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An Underutilized Approach to Business Loan Growth

Here's how the right analytically-driven marketing support can add new business loans quickly with a solid payback.

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Where Has Mobile Banking Gone Mainstream?

How badly do consumers want mobile banking? It depends. Research reveals varying levels of interest across 12 major metro markets.

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Is Gen-Y The Best Target for Mobile Banking Services?

When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.

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Omni-Channel Personalization in the Banking Industry

The complexities involved with implementing a cross-channel personalization platform can be overwhelming, but this breakdown makes it easy.

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Cross-Selling to Gen-Y Banking Consumers

72% of of adults under age 30 who are shopping for checking accounts are also in the market for other banking products.

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Consumers Who Bite On Banking Promotions Aren’t Bargain Hunters

You'd think consumers who go for bank promotions might be your stereotypical deal-seekers and bargain hunters. But you'd be wrong…

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With More Marketing, Community Institutions Could Steal Megabank Market Share

Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.

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More People Make Mobile Bill Payments Than Smoke Cigarettes

In the last year, the percent of smartphone owners making mobile payments grew by 36%.

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What Mobile Bankers Want

Research based on consumers' actual shopping patterns reveals that mobile bankers are demanding, and expect an array of modern features.

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