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Marketing Research & Reports Archive

double_satisfaction

Satisfaction Scores Doubling For Banks That Get Personal

When banks provide personal attention, key satisfaction indicators skyrocket. But many retail financial institutions are missing the mark.

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most_wanted

Big Banks Take Beating in CFPB’s ‘10 Most Wanted’ List

What are banks doing to make people crabby and complain? New online tools from the CFPB lets anyone dig through big banks' dirty laundry.

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banking_customer_satisfaction

Why Do People Hate Some Banks, Love Others?

Research reveals what drives satisfaction, why people refer some banks but not others, and what people look for when it's time to switch.

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retail_banking

2015 State of the Banking Consumer

How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this study.

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digital_koolaid

Only Digital Koolaid Drinkers Believe Branches Are Already Dead

There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the data.

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50_facts

50 Facts Revealing Millennials’ Mindset and Myths About Money

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

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happy_cupcake

How to Make Consumers Feel Better About Banking Brands

This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a brand.

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powerpoint

Over 200+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.

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millennials_money

Millennials’ Bad Money Habits Mean Majority Need Mom & Dad

Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?

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ignorance_bliss

Consumers Happier The Less They Think About Banking

A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S.

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mortgage_consumer

Inside the Mind of The Mortgage Consumer

Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household finances.

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broken_trust

Why Are Americans Losing Trust in Banks (Again)?

Half of US adults say their trust in banks has declined over the past few years, although only 18% feel the same about credit unions.

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consumer_trends

7 Major Trends Redefining Today’s Banking Consumers

Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.

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household_finances

The Annual ‘2014 State of Checking Consumers’ Report

Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.

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bank_fees

ATM, Overdraft Fees Surge to Record Highs

Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple categories.

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cash_bankroll

Studies Reveal Consumers Still Clinging to Cash and Branches

A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.

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bad_customer

Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch

Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.

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jd_power

Consumer Satisfaction With Banks Soars, But Midsize Institutions Aren’t Keeping Up

Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize banks.

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doghouse

Trust in Financial Services Still Stuck in the Doghouse

Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure wane.

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shark

With More Marketing, Community Institutions Could Steal Megabank Market Share

Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.

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