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Marketing Research Archive

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The Most Comprehensive Report on Trends in The Banking Industry

The "2016 Retail Banking Trends & Predictions Report" provides the most thorough analysis of the industry's future that's available today.

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5 Big Data Trends Impacting Financial Institutions in 2016

In 2016, big data's focus will shift from IT-driven infrastructure projects to business-driven solutions, resulting in operational efficiencies and top-line growth.

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Top 10 Retail Banking Trends and Predictions for 2016

An annual retail banking forecast of trends compiled from 100 global financial services leaders and industry analysts.

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Mobile Banking Grows, But Branches Still Drive Business

The mobile channel continues to gain ground with consumers, but satisfaction levels and word-of-mouth referrals are all linked with the branch experience.

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Big Banks Risk Losing Billions From Disgruntled Customers

Consumers remain frustrated with megabanks, and those ready to switch are putting $649 billion in deposits and over $30 billion in revenues in jeopardy.

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Digital Channels Delight, While Branches Struggle for Relevance

A study finds that consumers using digital banking channels are more loyal and satisfied than those using branches who are more susceptible to switch.

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Bricks & Clicks: The New Omnichannel Reality

Branch banking is still preferred by many consumers, suggesting the omnichannel experience will be built on bricks as much as clicks.

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5 Critical Big Data Capabilities Financial Marketers Must Master

Big data could revolutionize banking —from marketing to sales and service— if banks adopt new skills, strategies and a mobile-first mindset.

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Mobile Wallets: The Battle for Top-of-Mind

Are banks and credit unions prepared as mobile wallet growth accelerates and new players enter the market?

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2015 Google Search Trends in Banking and Marketing

This exclusive annual study breaks down Google search trends in the banking industry — what people are looking for and when.

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Building the Ultimate Financial Marketing Database

In the Digital Age, there are three types of data that have become crucial for financial marketers to capture, analyze and integrate.

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3 Benefits of Centralizing Financial Consumers’ Marketing Data

The opportunity to segment, personalize and automate email marketing is huge… only if financial institutions can wrangle their data securely.

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Know Your Customer… Before They Buy

How bank and credit union marketers can stitch data streams together to yield a rich, powerful view of consumers.

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Consumer Demands for Tomorrow’s Digital Bank

People want banking providers to reward them for their relationship, and personalize the experience by knowing them better.

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Banks Frustrate Consumers Who Want a More Personal Experience

There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers disagree.

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Satisfaction Scores Doubling For Banks That Get Personal

When banks provide personal attention, key satisfaction indicators skyrocket. But many retail financial institutions are missing the mark.

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The 10-Step Digital Customer Service Manifesto

The digital customer service manifesto provides the foundation for an improved customer experience in the future.

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Big Banks Take Beating in CFPB’s ‘10 Most Wanted’ List

What are banks doing to make people crabby and complain? New online tools from the CFPB lets anyone dig through big banks' dirty laundry.

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Why Do People Hate Some Banks, Love Others?

Research reveals what drives satisfaction, why people refer some banks but not others, and what people look for when it's time to switch.

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