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Marketing Research & Reports Archive

Mobile Banking Grows, But Branches Still Drive Business

The mobile channel continues to gain ground with consumers, but satisfaction levels and word-of-mouth referrals are all linked with the branch experience.

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Big Banks Risk Losing Billions From Disgruntled Customers

Consumers remain frustrated with megabanks, and those ready to switch are putting $649 billion in deposits and over $30 billion in revenues in jeopardy.

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Digital Channels Delight, While Branches Struggle for Relevance

A study finds that consumers using digital banking channels are more loyal and satisfied than those using branches who are more susceptible to switch.

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Bricks & Clicks: The New Omnichannel Reality

Branch banking is still preferred by many consumers, suggesting the omnichannel experience will be built on bricks as much as clicks.

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2015 Google Search Trends in Banking and Marketing

This exclusive annual study breaks down Google search trends in the banking industry — what people are looking for and when.

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The Differences Between Banking in the US and Canada

The US has around 7,000 banks, while Canada only has 28. There are over 6,000 credit unions in America, while Canada only has 650.

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Banks Frustrate Consumers Who Want a More Personal Experience

There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers disagree.

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Satisfaction Scores Doubling For Banks That Get Personal

When banks provide personal attention, key satisfaction indicators skyrocket. But many retail financial institutions are missing the mark.

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Big Banks Take Beating in CFPB’s ‘10 Most Wanted’ List

What are banks doing to make people crabby and complain? New online tools from the CFPB lets anyone dig through big banks' dirty laundry.

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Why Do People Hate Some Banks, Love Others?

Research reveals what drives satisfaction, why people refer some banks but not others, and what people look for when it's time to switch.

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2015 State of the Banking Consumer

How do people perceive their finances and relate to various banking products? Why do they save, or apply for loans? Find out in this study.

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Only Digital Koolaid Drinkers Believe Branches Are Already Dead

There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the data.

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50 Facts Revealing Millennials’ Mindset and Myths About Money

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

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How to Make Consumers Feel Better About Banking Brands

This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a brand.

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Over 200+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.

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Millennials’ Bad Money Habits Mean Majority Need Mom & Dad

Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?

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Consumers Happier The Less They Think About Banking

A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S.

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Inside the Mind of The Mortgage Consumer

Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household finances.

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Why Are Americans Losing Trust in Banks (Again)?

Half of US adults say their trust in banks has declined over the past few years, although only 18% feel the same about credit unions.

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7 Major Trends Redefining Today’s Banking Consumers

Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.

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