Marketing Research Archive

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Consumers Shop For Checking Accounts With Email Alerts

44% of all shoppers looking for a new checking account want email alerts. The pickier the shopper, the more they want email alerts.

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107 PowerPoint Infographics For Financial Marketing Presentations

This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.

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Satisfaction Barometer Reveals Consumers’ Banking Desires and Drivers

What channels have the greatest impact on consumer satisfaction? How do they define convenience? And what banking products will they be adding?

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Why Some Consumers Like Big Banks and Others Like Small Credit Unions

Fee sensitive shoppers choose small financial institutions, while big banks are winning the word-of-mouth referral race.

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Room for Improvement: Consumers Expect More From Financial Institutions

Research reveals consumers want more than they get from financial services. Enhanced technologies and better banking relationships top the list.

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Consumer Checking Account Trendwatch 2014

Checking account features that make banking more convenient and accessible will continue to gain traction in 2014… and that means mobile.

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Top 10 Checking Account Shopping Trends in 2013

In 2013, over 500,000 consumers visited FindABetterBank to shop for a new checking account. Here are 10 trends to wrap-up the year.

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Gen-Y Needs Help Most With Their Managing Debts

A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.

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Consumers Say Banks Put Lip in Their Service

Only 27% of consumers believe their bank truly values them as a customer. 4 out of 5 consumers feel banks lack the basic ability to provide a good experience.

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Consumer Loyalty in Banking Pays Big Dividends on Sales Growth

The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage points.

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Are Branches Doomed By Mobile Banking?

Most consumers can imagine they’ll bank 100% digitally in the future, even those who love branches and check writing.

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Age Trumps Income When Targeting Checking Account Consumers

The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.

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Meh… Consumers Who Don’t Care Choose Regional Banks

Financial shoppers that aren't particularly interested in any specific account features are most likely to choose a regional bank.

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Google Data Reveals Banking Trends

The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.

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Q&A Interview: 3 Experts on Data Analytics in Banking

Three experts share their insights on the changing face of customer data analytics in the financial industry.

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Who Cares About Debit Reward Cards?

Financial institutions offer checking account features that few consumers care about. All people really want is mobile banking and free ATMs.

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Direct Banks Are Winning Mobile-Centric Consumers

Because online/direct banks don't have any branches, consumers assume they must have better mobile banking.

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Consumer Trust in Global Financial Institutions: Better, But Still Bad

Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.

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Cash, Check or Text: How Americans Pay Each Other

A national survey from Fiserv sheds light on consumers' personal payment habits.

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Why Consumers Choose and Use Reloadable Debit Cards

Reloadable debit cards are an alternative for those consumers who don't write checks.

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