Marketing Research & Reports Archive
The mobile channel continues to gain ground with consumers, but satisfaction levels and word-of-mouth referrals are all linked with the branch experience.
Consumers remain frustrated with megabanks, and those ready to switch are putting $649 billion in deposits and over $30 billion in revenues in jeopardy.
A study finds that consumers using digital banking channels are more loyal and satisfied than those using branches who are more susceptible to switch.
This exclusive annual study breaks down Google search trends in the banking industry — what people are looking for and when.
The US has around 7,000 banks, while Canada only has 28. There are over 6,000 credit unions in America, while Canada only has 650.
There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers disagree.
When banks provide personal attention, key satisfaction indicators skyrocket. But many retail financial institutions are missing the mark.
What are banks doing to make people crabby and complain? New online tools from the CFPB lets anyone dig through big banks' dirty laundry.
There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the data.
These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.
This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a brand.
Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.
Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?
A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S.
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.