Marketing Research & Reports Archive
There's a disconnect between consumer expectations and the experience banks deliver. Banks think they are personal, but consumers disagree.
When banks provide personal attention, key satisfaction indicators skyrocket. But many retail financial institutions are missing the mark.
What are banks doing to make people crabby and complain? New online tools from the CFPB lets anyone dig through big banks' dirty laundry.
There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the data.
These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.
This study shows that meeting people's emotional, rational and societal needs will increase their likelihood to choose, recommend and defend a brand.
Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.
Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?
A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S.
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.
A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.
Satisfaction with banks hits an all-time high. But areas of weakness signal competitive vulnerability, especially among midsize banks.
Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure wane.