Marketing Research Archive
What motivates consumers to switch banks? The data from this three-year study will change the way you market your checking accounts.
Banking remains the least trusted industry globally. If banks could rebuild trust, they might see regulatory pressure wane.
9 out of 10 financial institutions believe big data will separate the winners from the losers in banking, but hurdles hinder progress.
When marketing mobile banking, banks and credit unions tend to focus all their energy on Gen-Y. But there's a juicier segment to target.
The complexities involved with implementing a cross-channel personalization platform can be overwhelming, but this breakdown makes it easy.
You'd think consumers who go for bank promotions might be your stereotypical deal-seekers and bargain hunters. But you'd be wrong…
Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.
In the last year, the percent of smartphone owners making mobile payments grew by 36%.
This is one of the biggest and most comprehensive reports you'll ever see in the banking industry. It's free, and you can download it right now.
When consumers look for new a bank, they consistently pick institutions with branch and ATM locations near where they work or live.
By bringing various data streams together, financial marketers can leverage powerful insights to target consumers with maximum precision.
Are reloadable debit cards a viable alternative to checking accounts? Or are they a solution for the unbanked? Here's what the data says.
The banking industry is losing its stranglehold on consumers’ cash management tools, and mobile P2P payments are one of the key battles.