Facts & Data Archive

banking_customer_satisfaction

Why Do People Hate Some Banks, Love Others?

Research reveals what drives satisfaction, why people refer some banks but not others, and what people look for when it's time to switch.

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digital_koolaid

Only Digital Koolaid Drinkers Believe Branches Are Already Dead

There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the data.

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50_facts

50 Facts Revealing Millennials’ Mindset and Myths About Money

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

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powerpoint

Over 200+ PowerPoint Infographics For Financial Marketers

Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.

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millennials_money

Millennials’ Bad Money Habits Mean Majority Need Mom & Dad

Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?

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ignorance_bliss

Consumers Happier The Less They Think About Banking

A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S.

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mortgage_consumer

Inside the Mind of The Mortgage Consumer

Research reveals consumers' attitudes towards home ownership, mortgage rates, renting, the economy, and household finances.

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broken_trust

Why Are Americans Losing Trust in Banks (Again)?

Half of US adults say their trust in banks has declined over the past few years, although only 18% feel the same about credit unions.

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consumer_trends

7 Major Trends Redefining Today’s Banking Consumers

Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.

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household_finances

The Annual ‘2014 State of Checking Consumers’ Report

Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.

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bank_fees

ATM, Overdraft Fees Surge to Record Highs

Banks are charging more than they ever have before for ATM usage and for NSFs, setting new records in multiple categories.

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cash_bankroll

Studies Reveal Consumers Still Clinging to Cash and Branches

A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.

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bad_customer

Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch

Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.

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shark

With More Marketing, Community Institutions Could Steal Megabank Market Share

Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.

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powerpoint

107 PowerPoint Infographics For Financial Marketing Presentations

This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.

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hiding_face

Gen-Y Needs Help Most With Their Managing Debts

A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.

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google

Google Data Reveals Banking Trends

The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.

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trust

Consumer Trust in Global Financial Institutions: Better, But Still Bad

Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.

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cash_receipt

Cash, Check or Text: How Americans Pay Each Other

A national survey from Fiserv sheds light on consumers' personal payment habits.

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state_of_checking_consumers

The State of Checking Account Consumers in 2013

A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.

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