Facts & Data Archive

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Studies Reveal Consumers Still Clinging to Cash and Branches

A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.

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Consumers With Bad Banking Habits Are More Likely To Get Mad And Switch

Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.

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With More Marketing, Community Institutions Could Steal Megabank Market Share

Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.

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107 PowerPoint Infographics For Financial Marketing Presentations

This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.

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Gen-Y Needs Help Most With Their Managing Debts

A report from Experian sheds light on the debt and credit trends of four generational age groups, with Millennials exhibiting the worst habits.

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Google Data Reveals Banking Trends

The Financial Brand's annual study of Google search trends paints a fascinating visual picture of the financial sector in 19 charts.

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trust

Consumer Trust in Global Financial Institutions: Better, But Still Bad

Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.

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Cash, Check or Text: How Americans Pay Each Other

A national survey from Fiserv sheds light on consumers' personal payment habits.

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The State of Checking Account Consumers in 2013

A study packed with facts and figures — from consumer switching hot-buttons and frustrating fees to channel preferences and usage patterns.

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Most Bank Customers Think They Pay Little or No Fees

In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at all.

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Consumers Icy Feelings Toward Bankers Finally Starting to Thaw

A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite yet.

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Consumers Slow to Forgive Financial Industry’s Sins

Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.

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The Crusade to Keep Banking Personal in a Virtual World

Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives easier.

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Majority Of Bank Customers At Risk Of Switching

Within the next six months, 1 in 10 retail banking customers say they will likely leave their bank, and four others say they aren't sure if they'lll stay or go.

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Huge Potential For Hispanic Home Loans… If Lenders Can Get It Right

One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.

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Consumer Satisfaction With Banks Improves Significantly For First Time In Years

J.D. Power’s annual consumer satisfaction study shows regional and midsize banks still outperform their bigger brethren, but the gap is closing.

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The Mobile Moment: What It Takes To Win The Digital Wallet Race

Mobile wallets will revolutionize payments. But what do consumers know, what are they afraid of, and who are they counting on to provide what they want?

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Majority Of Americans Still Hold A Grudge Against Banks

A series of surveys reveals that US consumers continue to harbor a huge chip on their shoulders against banks whom they hold responsible for the Great Recession.

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Banks Edge Out Credit Unions In War For Deposits

Big banks are growing deposits faster than credit unions, but not by much. A free, 40-page PDF report looks at deposit, demographic, and economic trends across the U.S.

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2013 State of Bank & Credit Union Marketing

This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.

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