Facts & Data Archive
There are two types of people in banking: those who believe financial institutions should abandon branches, and those who believe the data.
These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.
Make your next presentation more powerful with this downloadable file with over 200 charts and graphs created by The Financial Brand.
Younger consumers say they are good with money, but many still need mom and dad to get by financially. How can banks and credit unions help?
A big global study compares the attitudes of banking consumers in 23 countries against those in the U.S.
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.
A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.
Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.
This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.
Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.
In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at all.