Facts & Data Archive
Financial marketers can sharpen their strategic plan with this fascinating research-based psychological profile of today's banking consumers.
Research reveals how consumers feel about banks, which checking features they want most, what channels they like, and why they'd switch.
A pair of surveys show that Americans aren't giving up traditional banking instruments: brick-and-mortar branches, and cold hard cash... yet.
Consumers who don’t manage their bank accounts are significantly more likely to have a messy split with their financial institution.
Big banks are vulnerable, but smaller institutions need to ramp up their investments in marketing and branding to capitalize.
This downloadable file with 100+ charts and graphs created by The Financial Brand will make your next presentation a breeze.
Trust in global financial institutions remains negative overall, but consumer sentiment held steady for the last quarter. At least things aren't getting any worse.
In an ABA survey of US consumers, 65% say they pay less than what it costs for gallon of gas. 55% say they pay nothing at all.
A survey of 25 different industries shows consumers' attitudes about banking have improved, but banks aren't done repairing their image quite yet.
Banks plagued by scandals have helped turn the financial sector into the least trusted industry for the third straight year.
Consumers are willing to provide more personal info and migrate to virtual banking channels, with one big caveat: It has to make their lives easier.
One in three Hispanics plan to buy a home, but 43% say they had an "extremely" or "very stressful" experience when buying their last home.