Public Relations Archive

Credit Unions, Welcome to the TARP Bailout…

"Credit unions have joined the long line of bailout recipients." -- NPR's Marketplace For the past few months, the mainstream media had been heaping mounds and mounds of glowing press on credit…

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Christmas Bonus! ATM to Spew $50s Instead of $20s

This holiday season, Industrial Credit Union in Bellingham, WA is going to randomly swap 100 $20 bills in one of its ATMs with $50 bills. The promo starts December 1. According to…

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Credit unions glow in media spotlight (Part IV)

Back in September, as the economy began disintegrating, an unusual trend began to emerge. The media -- who had been ignoring credit unions for decades -- all of a sudden started talking…

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When will the media’s infatuation with credit unions end?

Before September 2008, you would almost never see a story about credit unions anywhere in the news. For decades, the mainstream media essentially ignored this sleepy sector of the financial industry. But…

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Sydney Credit Union Generous with ‘Free Hugs’

Sydney Credit Union recently relaunched as SCU and rolled out a new brand theme, "More Generous Banking." To celebrate the launch, SCU sent out street teams across Sydney conducting "Random Acts Of…

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Got money to lend? Tell the world and get free press

Everyone's hearing about how "money is tight" and we're in the middle of a severe credit crunch. So if you've got money to lend, tell the world. It's a much more effective…

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Putting the good press about credit unions to work

Here's an example of how one credit union, Sharonview FCU, is utilizing all the good press credit unions have been getting lately. They took snippets from articles shared here at The Financial…

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BofA’s “how long can you touch it” promo

A big, inflatable NFL jersey...that is. BofA used an old standby — the stamina contest — in its promo for this year's NFL kickoff. No fancy Web 2.0-style microsite. No online social…

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Giveaway $10, Get Big PR Splash

Seattle Metro Credit Union wanted to know what socially-conscious people might do with a little extra money, so it asked them: “If we gave you $10? What would you do for someone…

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Your Guide to Meltdown Terminology

Here's a handy glossary to help you translate the news media's coverage of the economic meltdown, courtesy of The Financial Brand. “Flight to Liquidity” Translation: “Mutual funds??? Are you kidding? My money…

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As if credit unions need another reminder…

Need more proof that existing market conditions are creating an optimal environment for credit unions to flourish? Here it is. “As banks struggle, credit unions get rush of new customers.” — The…

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The Five S’s: Safe, Strong, Stable, Secure, Sound

So you’re thinking about running a “safe and sound” campaign? Here are some various perspectives to ponder as you craft your strategy. ==================================== Financial marketers are unsure about what to say: “The…

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The media falls in love with credit unions

Here are over a dozen references to credit unions in the mainstream media in recent weeks. Most of them stop shy of outright endorsements, but many of them unabashedly urge people to…

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The Web 2.0 Make/Buy Decision

There's much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you don’t have a MySpace page, a Facebook…

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Batter Up! Yankee Stadium Next For Big Bank Sponsorship

Earlier this year, The Financial Brand reported on Citi's record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank of America is after an even bigger…

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What To Do When You’ve Got $400 Million Laying Around

Why not blow it all on naming rights for the NY Mets ballpark? That’s what Citibank is doing. $20 million a year for 20 years. That's $400 million. For a sponsorship. Think…

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NASCAR Banking

Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled "Who's Your Driver?" features footage of a number of top NASCAR Sprint Cup…

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bofa-olympics

BofA Grabs for Olympic Rings

The Beijing Games are scheduled to start four months from now, but that’s not stopping Bank of America from jumping on the bandwagon early. The effort centers around an online video contest…

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