Public Relations Archive

Make Promos Out of Money You Already Give Away

The announcement from JP Morgan Chase that its retail banking arm is giving away $5 million to charities via a Facebook promotion signals an emerging trend in how financial institutions allocate their…

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Guerilla Good Deeds Promote New Branch

In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch?…

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Pay It Forward: The Ripple Effect

Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They asked people, “If we gave you $10?…

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BofA’s Bad Eggs: Dumb & Dumber

BofA has taken a lot of heat in the press lately. As if all the problems surrounding TARP, their merger with Merrill Lynch and executive compensation aren’t enough to deal with, the…

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Save Hard. Spend Smart.

"We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the 'Save Hard, Spend Smart' movement to prove it." -- Umpqua Bank The centerpiece of…

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Bank’s Social Media Hits High School Gridiron

Eastern Bank is asking high school football teams in eastern and central Massachusetts "What makes your team special?" Entries, submitted via email, can be videos, photos, audio recordings and essays. All submissions…

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3 Online Social Media Sites Offering Recession Help

From "Woe" to "Whoa" First Independent Bank of Nevada www.fromwoetowhoa.com This website is all about stimulating the Northern Nevada economy, specifically the Reno area. From the website: "Let's kick-start our local economy.…

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Notably Quotable: Anger, Blame and Dynamite

"Anger turned to skepticism and a certain caution. And it lasted for decades." -- Author Steve Fraser, referring to banks after the Great Depression "The fundamental value of financial institutions is clouded…

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BofA Has 6 (Six!) Brand Heritage Museums

BofA calls them Heritage Centers, including San Francisco, Charlotte, Boston, Los Angeles and Wilmington. A BofA facility in each these five cities is home to a gorgeous, professionally-produced "interactive museum." The first…

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Q&A Interview with Two Financial PR Firms

Recently, The Financial Brand sat down with two PR pros in the financial industry to chat about public relations and some of the things financial institutions should know. Here's a Q&A interview…

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Guaranty Bank Bulldozes 16 New Houses

Guaranty Bank out of Austin recently paid a demolition company around $100,000 to flatten 16 model homes in Victorville, California. Guaranty obtained the housing development when it foreclosed on the builders, Mathews…

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Fired…Hired…Then Retired: The $4 Million CEO Debacle

$4 million severance one day... $474,000 salary the next Steve Blakely joined Servus Credit Union back in March 2007, a little more than a year before the 3-way marriage between Servus, Community…

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20 Credible Ways to Say You’re Safe & Sound

You may have heard that the economy could start its recovery sometime this year. Or maybe you believe that the financial industry's worst months were back in October and November last year.…

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Credit Unions, Welcome to the Financial Crisis

Before last Friday, credit unions had remained fairly immune to the fallout from the financial meltdown. But with the implosion of U.S. Central and WesCorp, credit unions are now knee deep in…

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AIG’s Security Tips for Surviving an Angry Mob

An AIG corporate security memo, leaked to Gawker, advises employees on how not to fall victim to the populist horde calling for their heads. Click to enlarge. Here's to hoping your financial…

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More Proof that PR Overpowers Financial Ads

More proof that PR is overpowering financial advertising messages comes from -- of all places -- Nielsen, the TV ratings people. Understandably and quite predictably, Nielsen set out to prove that financial…

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Notably Quotable: Capitalism, Failure and the Economy

"Capitalism without failure is like religion without sin." -- Economist Allan Meltzer "Most financial history is useless at this point. Even well-known economists grasp for examples of periods that are comparable to…

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How to Handle an Ugly PR Mess

What would you do if your financial institution found itself in the middle of a PR fiasco? Take a look at this situation involving Navy FCU, then check out six tips for how to handle an ugly mess like this.

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PR Completely Overshadows Ads as Financial Crisis Lingers

People don't want to hear what most financial institutions have to say right now...that is, unless they are apologizing. As a recent Newsweek article points out that “Public anger at financiers is…

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Notably Quotable: Reflections on the Economic Crisis

"The public doesn't understand how the system works, so we look for things we do understand, like banks not making loans and people spending money to redecorate their offices, or sponsor a…

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