Community & Public Relations Archive
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
They say a picture is worth a thousand words, but for WestStar Credit Union, photos of smiles could be worth thousands of dollars in free publicity.
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.
BofA's $5 monthly debit card fee could cost them 20 million customers.
What it takes to build a robust virtual press center and maximize your PR exposure.
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
In less than a day, Google News listed no less than 300 different stories about the failure of three corporate credit unions. Many reports inaccurately characterized the conservatorship of these institutions and…
Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to be the case. In May, RaboDirect conducted…
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The bank will be using the “citizenship” concept…