Public Relations Archive

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The Boston Globe and Banks vs. Credit Unions: A Misguided Argument

Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.

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BubbaLuvs That Credit Union SupaFan Promotion

The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.

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5 Ways Financial Institutions Can Use Social Media*

Five examples of specific situations where social media can be beneficial...along with some significant caveats.

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Credit Union Launches ‘Check In for Charity’ Social Media Drive

A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.

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‘Room for Improvement’: QTCU’s Social Media Giveaway

A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.

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Public Confused, Angry Over Credit Union ‘Bailout’

In less than a day, Google News listed no less than 300 different stories about the failure of three corporate credit unions. Many reports inaccurately characterized the conservatorship of these institutions and…

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Chase Screws Up PR Royally After Website Fails

What's worse than a website crash? How about blowing communications about the problem…

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Money Grows on Trees in RaboDirect PR Guerilla Stunt

Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to be the case. In May, RaboDirect conducted…

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25 Bank Mascots

Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have created mascots to support their kids clubs/accounts,…

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TD Introduces Mascot, But What the Heck Is It?

A press conference staged for the introduction of "TD," the bank's new mascot. If there were indeed that many reporters at the event with their hands raised anxiously, the number one question…

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Citizens Brand: ‘Good Banking Is Good Citizenship’

Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The bank will be using the “citizenship” concept…

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Teacher to Win One Year’s Rent From Credit Union

OnPoint Community Credit Union, based in Portland, Oregon, is looking to honor the area’s top educators with The OnPoint Prize for Excellence in Education (http://www.onpointprize.com). One Educator of the Year will have…

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Mega Merger Creates Synergies…and Concerns

“For over a year, our Board of Directors has been searching for a replacement. Benson Porter, Addison Avenue’s current President and CEO seemed like a great match, but there was one problem,…

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Aussie Banker Caught on TV Ogling Semi-Nude Pics

It started like any other typical Tuesday afternoon interview, as Macquarie Private Wealth expert Martin Lakos discussed the Australian central bank's latest interest rate decision with the Seven Network. But unknown to…

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San Diego County Credit Union Poinsettia Bowl?

In the midst of your holiday preparations and jubilations, you -- along with the rest of America -- probably missed the San Diego County Credit Union Poinsettia Bowl. Played on December 23,…

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Aussie Bank Slips on Banana Analogy

A three-minute video comparing Westpac Bank’s lending rates to the costs of making smoothies is driving Australians bananas. In an attempt to justify Westpac’s 45 basis point jump in standard variable mortgage…

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Make Promos Out of Money You Already Give Away

The announcement from JP Morgan Chase that its retail banking arm is giving away $5 million to charities via a Facebook promotion signals an emerging trend in how financial institutions allocate their…

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Guerilla Good Deeds Promote New Branch

In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch?…

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Pay It Forward: The Ripple Effect

Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They asked people, “If we gave you $10?…

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BofA’s Bad Eggs: Dumb & Dumber

BofA has taken a lot of heat in the press lately. As if all the problems surrounding TARP, their merger with Merrill Lynch and executive compensation aren’t enough to deal with, the…

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