Public Relations Archive
Most financial institutions struggle with the ROI of their public relations program, but you can leverage your PR to build your bottom line.
Six credit union PR professionals share their insights, tips and tricks in this in-depth examination of public relations best practices.
Banks and credit unions blend cause marketing with social media by leveraging an online solution that streamlines charitable donations.
Here are six ways community-based financial institutions can leverage their local knowledge and involvement during the holiday season.
When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."
For its 75th anniversary, Desert Schools FCU pledged to donate a truckload to charity, supported by a $350,000 marketing campaign.
A credit union has a little PR fun after one of its balloons crash lands way off course.
Hundreds of banks and credit unions got soaked for the ALS Ice Bucket Challenge. Here are 6 tips for those who participated... and those who didn't.
An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.
Effective public relations requires a steady diet of four tactics: news releases, media interviews, byline articles and case studies.
The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.
The two credit unions have made a friendly wager involving a $10,000 charitable donation.
Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?
After employees of Oregon Community raised $45,000 for the United Way, a few of them got to throw pies in the faces of senior execs.
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
They say a picture is worth a thousand words, but for WestStar Credit Union, photos of smiles could be worth thousands of dollars in free publicity.