Public Relations Archive
Banks and credit unions blend cause marketing with social media by leveraging an online solution that streamlines charitable donations.
Here are six ways community-based financial institutions can leverage their local knowledge and involvement during the holiday season.
When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."
For its 75th anniversary, Desert Schools FCU pledged to donate a truckload to charity, supported by a $350,000 marketing campaign.
A credit union has a little PR fun after one of its balloons crash lands way off course.
Hundreds of banks and credit unions got soaked for the ALS Ice Bucket Challenge. Here are 6 tips for those who participated... and those who didn't.
An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.
Effective public relations requires a steady diet of four tactics: news releases, media interviews, byline articles and case studies.
The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.
The two credit unions have made a friendly wager involving a $10,000 charitable donation.
Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?
After employees of Oregon Community raised $45,000 for the United Way, a few of them got to throw pies in the faces of senior execs.
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
They say a picture is worth a thousand words, but for WestStar Credit Union, photos of smiles could be worth thousands of dollars in free publicity.
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.