Public Relations Archive

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How To Execute An Effective, Multi-Frontal PR Assault

Effective public relations requires a steady diet of four tactics: news releases, media interviews, byline articles and case studies.

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Credit Union Organizes World Ice Cream Eating Championship

The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.

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Notre Dame, Alabama Credit Unions Make BCS Championship Wager

The two credit unions have made a friendly wager involving a $10,000 charitable donation.

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Banks Fearing Scrooge Image Halt Evictions For Christmas

Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?

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Credit Union CEO Hits The Road To Hand Out $25K

The CEO of Numerica Credit Union took a road trip to five different non-profit organizations, giving them each $5,000.

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Bank Taps Twitter, NFL Celebrity For Big PR Bang On Holiday Promo

Eastern Bank taps Patriots’ star Vince Wilfork for a Toys For Tots Twitter push that helped the bank generate free PR buzz for what otherwise would have been an un-noteworthy promo.

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Credit Union Charity Fundraiser Results In Pies To The Face

After employees of Oregon Community raised $45,000 for the United Way, a few of them got to throw pies in the faces of senior execs.

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Secrets To Success: Charity Cash Mobs For Financial Marketers

A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.

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Credit Union Charity Campaign Shoots For ‘A Mile Of Smiles’

They say a picture is worth a thousand words, but for WestStar Credit Union, photos of smiles could be worth thousands of dollars in free publicity.

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Citi Bikes

Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.

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Steal This Idea: Cash Mobs

Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.

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Bank’s Innovative Charity Website Signals New Era in Community Giving

A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.

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4 Ways ‘Bank Transfer Day’ Is Silly

Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.

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BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA's $5 monthly debit card fee could cost them 20 million customers.

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Mobile ATMs: Banks on Wheels

Financial institutions talking about themes like “community” or “convenience” should definitely consider deploying a mobile ATM. Here's some tips to help you shape the customer experience.

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Commonwealth Bank Uses Facebook to Give Money Back to Community

The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.

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12 Best Practices in Online Newsrooms for Financial Institutions

What it takes to build a robust virtual press center and maximize your PR exposure.

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Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors

NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.

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The Boston Globe and Banks vs. Credit Unions: A Misguided Argument

Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.

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BubbaLuvs That Credit Union SupaFan Promotion

The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.

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