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Community & Public Relations Archive

crisis_communications

10 Steps to Protect a Banking Brand Under Siege

Dealing with a crisis is an inevitability. At some point, it will happen. When it does, you need to be prepared with a deliberate, strategic plan.

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How Community Institutions Can Fight The Megabanks

The banking industry pits big multinationals against everyone else in a classic David vs. Goliath matchup. Here's how smaller players can beat the giants.

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charity_donations

Is Your Financial Institution Picking The Right Charitable Partner?

There's no shortage of charitable organizations vying for your support, but which one is right for you? These six tips will help you choose.

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public_relations

Why You Aren’t Getting New Business From Your PR Program

Most financial institutions struggle with the ROI of their public relations program, but you can leverage your PR to build your bottom line.

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public_relations

Measuring PR is More Than Counting Articles

Public relations isn't about how many press releases you send out or stories get published. It's about measuring strategic outcomes.

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credit_union_public_relations

Public Relations Survival Guide for Credit Union Marketers

Six credit union PR professionals share their insights, tips and tricks in this in-depth examination of public relations best practices.

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charitable_giving

Financial Institutions Gravitate to CafeGive for Cause Marketing Campaigns

Banks and credit unions blend cause marketing with social media by leveraging an online solution that streamlines charitable donations.

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6 Seasonal Ways Community Banks & Credit Unions Can Leverage ‘Local’

Here are six ways community-based financial institutions can leverage their local knowledge and involvement during the holiday season.

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Credit Union Pays New Members $100 to Join ‘Do Good Army’

When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."

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desert_schools_shine_on

Credit Union Makes Staggering $1 Million Charity Pledge

For its 75th anniversary, Desert Schools FCU pledged to donate a truckload to charity, supported by a $350,000 marketing campaign.

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red_balloon

Michigan Credit Union Balloon Travels Crash Lands in Maine… 1,000 Miles From Home

A credit union has a little PR fun after one of its balloons crash lands way off course.

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ice_bucket_challenge

6 Lessons For Financial Marketers From The ALS Ice Bucket Challenge

Hundreds of banks and credit unions got soaked for the ALS Ice Bucket Challenge. Here are 6 tips for those who participated... and those who didn't.

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td_thanks_you

Bank’s Automatic Thanking Machine (ATM) Strikes Viral Gold

An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.

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public_relations

How To Execute An Effective, Multi-Frontal PR Assault

Effective public relations requires a steady diet of four tactics: news releases, media interviews, byline articles and case studies.

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ice_cream_cone

Credit Union Organizes World Ice Cream Eating Championship

The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.

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Notre Dame, Alabama Credit Unions Make BCS Championship Wager

The two credit unions have made a friendly wager involving a $10,000 charitable donation.

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scrooge

Banks Fearing Scrooge Image Halt Evictions For Christmas

Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?

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numerica_ornament

Credit Union CEO Hits The Road To Hand Out $25K

The CEO of Numerica Credit Union took a road trip to five different non-profit organizations, giving them each $5,000.

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vince_wilfork

Bank Taps Twitter, NFL Celebrity For Big PR Bang On Holiday Promo

Eastern Bank taps Patriots’ star Vince Wilfork for a Toys For Tots Twitter push that helped the bank generate free PR buzz for what otherwise would have been an un-noteworthy promo.

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face_pie

Credit Union Charity Fundraiser Results In Pies To The Face

After employees of Oregon Community raised $45,000 for the United Way, a few of them got to throw pies in the faces of senior execs.

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