Public Relations Archive
Effective public relations requires a steady diet of four tactics: news releases, media interviews, byline articles and case studies.
The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.
The two credit unions have made a friendly wager involving a $10,000 charitable donation.
Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?
After employees of Oregon Community raised $45,000 for the United Way, a few of them got to throw pies in the faces of senior execs.
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
They say a picture is worth a thousand words, but for WestStar Credit Union, photos of smiles could be worth thousands of dollars in free publicity.
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.
BofA's $5 monthly debit card fee could cost them 20 million customers.
What it takes to build a robust virtual press center and maximize your PR exposure.
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.