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Public Relations Archive

charitable_giving

Financial Institutions Gravitate to CafeGive for Cause Marketing Campaigns

Banks and credit unions blend cause marketing with social media by leveraging an online solution that streamlines charitable donations.

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snowman

6 Seasonal Ways Community Banks & Credit Unions Can Leverage ‘Local’

Here are six ways community-based financial institutions can leverage their local knowledge and involvement during the holiday season.

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Credit Union Pays New Members $100 to Join ‘Do Good Army’

When Warren FCU wanted to raise awareness of its brand in a new market, entrusting new members with $100 cash to "do good deeds."

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Credit Union Makes Staggering $1 Million Charity Pledge

For its 75th anniversary, Desert Schools FCU pledged to donate a truckload to charity, supported by a $350,000 marketing campaign.

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Michigan Credit Union Balloon Travels Crash Lands in Maine… 1,000 Miles From Home

A credit union has a little PR fun after one of its balloons crash lands way off course.

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ice_bucket_challenge

6 Lessons For Financial Marketers From The ALS Ice Bucket Challenge

Hundreds of banks and credit unions got soaked for the ALS Ice Bucket Challenge. Here are 6 tips for those who participated... and those who didn't.

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td_thanks_you

Bank’s Automatic Thanking Machine (ATM) Strikes Viral Gold

An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.

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public_relations

How To Execute An Effective, Multi-Frontal PR Assault

Effective public relations requires a steady diet of four tactics: news releases, media interviews, byline articles and case studies.

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ice_cream_cone

Credit Union Organizes World Ice Cream Eating Championship

The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.

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Notre Dame, Alabama Credit Unions Make BCS Championship Wager

The two credit unions have made a friendly wager involving a $10,000 charitable donation.

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scrooge

Banks Fearing Scrooge Image Halt Evictions For Christmas

Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?

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numerica_ornament

Credit Union CEO Hits The Road To Hand Out $25K

The CEO of Numerica Credit Union took a road trip to five different non-profit organizations, giving them each $5,000.

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vince_wilfork

Bank Taps Twitter, NFL Celebrity For Big PR Bang On Holiday Promo

Eastern Bank taps Patriots’ star Vince Wilfork for a Toys For Tots Twitter push that helped the bank generate free PR buzz for what otherwise would have been an un-noteworthy promo.

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face_pie

Credit Union Charity Fundraiser Results In Pies To The Face

After employees of Oregon Community raised $45,000 for the United Way, a few of them got to throw pies in the faces of senior execs.

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goodmob

Secrets To Success: Charity Cash Mobs For Financial Marketers

A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.

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weststar_credit_union_mile_of_smiles

Credit Union Charity Campaign Shoots For ‘A Mile Of Smiles’

They say a picture is worth a thousand words, but for WestStar Credit Union, photos of smiles could be worth thousands of dollars in free publicity.

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citi_bike

Citi Bikes

Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.

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wad_of_cash_mob

Steal This Idea: Cash Mobs

Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.

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yellow_pink_charity_ribbons

Bank’s Innovative Charity Website Signals New Era in Community Giving

A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.

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bank_transfer_day

4 Ways ‘Bank Transfer Day’ Is Silly

Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.

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