Sydney Credit Union recently relaunched as SCU and rolled out a new brand theme, “More Generous Banking.” To celebrate the launch, SCU sent out street teams across Sydney conducting “Random Acts Of Generosity” including giving
SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in new deposits. Note: The grand prize cost the bank an
To launch its new cash-based rewards program, Zions Bank created an offbeat microsite, Cash Back Boulevard, built around a challenging online game. Putting the total cash rewards on a live meter on the site is
This creative idea comes to us from Prospera Credit Union in B.C., Canada. The credit union mailed out branded gel packs bearing the message, “Paying taxes is a big headache. That’s why we’re freezing them
With economic upheaval on Wall Street, many Americans are looking for answers on a wide range of financial matters. O Bee Credit Union is telling people to “Get lost!” Literally. In a maze. O Bee
A big, inflatable NFL jersey…that is. BofA used an old standby — the stamina contest — in its promo for this year’s NFL kickoff. No fancy Web 2.0-style microsite. No online social media component. Nope.
Seattle Metro Credit Union wanted to know what socially-conscious people might do with a little extra money, so it asked them: “If we gave you $10? What would you do for someone else?” For their
Ten thousand people took Wells Fargo up on its latest promotion, Someday Stories. The promotion had people submit a 250-word story about how they’d use $100,000 to fulfill a dream. Five finalists have already won
You probably didn’t know this, but this week is National Customer Service Week. In honor of this über-obscure calendar event, Wachovia is throwing a Who Would You Thank promotion. Here’s how it works. In 250
When Currency Marketing started planning the rollout of TDECU’s Young & Free Texas campaign, the agency’s media team was looking for non-traditional options to reach the 19 to 25 crowd. That’s when they found GoMobile
Fifth Third’s “Unlock Your Dreams” campaign, which started yesterday, centers on a scratchcard and a $250,000 sweepstakes. Anyone can enter by stopping at a branch to pick up their game piece, or you also can
Entering its second year, WaMuL Live!, is a customer-appreciation promotion for all WaMu bank card holders that focuses on music and entertainment perks. The microsite supporting the effort promises: The opportunity to get tickets to
Here’s another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand’s previous coverage, check out their LOL Cats poster here.) With around $100 in supplies, the credit
This promotion from Arizona State Credit Union exploits the wildly popular LOL Cats’ signature punchline, “I CAN HAS CHEEZBURGER?” College students can get a free cheeseburger with a new checking account.
This morning at 7:00, people in Worcester, Massachusetts, started lining up at a Gulf gas station to fill up for $1.99 per gallon, courtesy of Digital FCU. The promotion is only running for 6 hours.
Thank UAE’s National Bank of Dubai for this one. They recently wrapped up a promotion: “Win 12 Times Your Salary.” It’s simple. Transfer your direct deposit to the bank and you’re entered to win a
In a recent TV ad contest, 37 entrants produced a 23-second spot telling people why they should join SELCO Community Credit Union. Big cash prizes helped fuel a healthy turnout during a month-long entry period.
Here’s an interesting idea from — of all places — Azerbaijan, where Unibank is giving away three 1-carat diamonds every month for a year. Well actually, only for 11 months. The winner of the final
As financial institutions across the country make announcements about their 2008 scholarship initiatives, Tinker Federal Credit Union is taking a unique approach by having an online video contest. The concept is simple: Think about what
Coastal Federal Credit Union in North Carolina gave away 1,300 of these fish coin banks back in February 2007. Unfortunately, they have excessive levels of lead paint. Announcement about the recall here, and a local